Baby food products in bangladesh

Baby Food Brands in Bangladesh: An Overview

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Baby Food Brands in Bangladesh: An Overview

October 27, 2021, 09:03 AM
by Nafiz Tahmid

UNB News
Publish- October 27, 2021, 09:03 AM
Nafiz Tahmid
Update- October 28, 2021, 06:14 PM

A baby is eating cereals

Bangladesh has been one of the fastest-growing economies in Asia. The food sector is, therefore, experiencing a revolution in this country. There has been significant growth within the baby products industry in recent years due to rising incomes across emerging markets. In addition, with changes in parental attitudes towards child nurture and health care issues, there has been increased interest from consumers in premium baby products. Hence, the baby food market is growing steadily by using advanced technology and introducing new products to consumers. While a few local brands have access to the marker, numerous top multinational companies are now leading the baby food industry in Bangladesh. Let's check out the top baby food brand in Bangladesh.

Dominant Baby Food Brands in Bangladesh in 2021

Nestle Bangladesh

Although Nestle is a multinational baby food brand, they have a filling, processing, packaging plant in Bangladesh. Further, they also started the production of lactogen brands locally. Hence, Nestle is localizing their products. Nestle Bangladesh started its commercial operation in the year of 1994. They entered the baby food industry of the country with sweetened condensed milk, repacking infant cereal and infant nutrition. Over the past two decades, Nestle Bangladesh has been offering diverse baby food items and for people of all levels.

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Nestle is currently leading the baby food industry in Bangladesh with more than 50% of the market share.

For the baby foods, they are famous for CERELAC, LACTOGEN (1, 2, 3, 4 and RECOVER), NESTLÉ NIDO (FORTIGROW, 1+, 3+), and NAN ( 1, 2, AL110 and PRENAN).

Over the years, Nestle Bangladesh has continued to innovate diverse product lines to ensure a healthier future for Bangladesh.

Mother' Smile by Abul Khair Group

Abul Khair Group's key baby food brands include Mother's Smile and some cereal items. The company entered the baby food industry in 2005 with milk items and subsequently broadened the items. Further, they have MARKS Active School and MARKS Active School 2 in 1 in the baby food items category.

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Additionally, Abul Khair Group also imports baby food items from renowned companies such as Murray Goulburn, Australia, and Omani Euro Food Industries of Oman. The company's pipeline works via licensing, co-promotion, and co-marketing, ensuring the balance in its portfolio. Hence, they are experiencing sustainable growth in the food industry.

In the future, Abul Khair Group has a goal to expand its business on milk cereals (chic rice/dal/vegetables), non-milk cereal (Nestum), and Infant formula (anti-diarrhea, LBW formula, lactating mother).

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Arla Foods Bangladesh

Dano, the country’s most loved milk powder brand for 60 years, has been available in Bangladesh since 1961. Primarily imported through local partners, Arla Foods Bangladesh Ltd has been operating in Bangladesh since 2014 along with its FSSC 22000 (V5) certified packaging facility located in Konabari, Gazipur. Its portfolio currently includes Dano Power, Dano Growth Shakti, and Dano Daily Pushti, providing dairy nourishment and nutrition to almost 1.5 crore Bangladeshi consumers every month.

Arla Foods Bangladesh Limited is the local subsidiary of Danish multinational dairy cooperative Arla Foods.

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Baby, eating cereals

Some Popular Baby Food Products Available in Bangladesh

In this section, we have discussed some baby food brands that don’t have any plants in Bangladesh but their products are available through exporters and dealers.

Heinz

Heinz is a baby food brand renowned worldwide. However, they don't operate officially in Bangladesh. Instead, different importers supplied Heinz baby food items in the country as the demand for Heinz products increased significantly.

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They have a wide range of products, including baby cereals, custards, snacks, Puree, and more.

The parent company was established in 1869, but it entered the baby food industry in 1931. Now they have more than 55 baby food items, and most of the items are available in Bangladesh. Despite the popularity of the Heinz baby food items in Bangladesh, there is no report on their market share. But, it surely is rising!

Biomol

Biomol is popular formula milk for infants. It is a product of FASSKA, a Belgium-based company, but they reportedly operate through Vitalac Dairy & Food Industries Ltd in Bangladesh.

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FASSKA was established in 1981 with an aim to provide nutrition to infants, young children, and adults. Therefore, over the years, they have constantly increased their product line through research. And they are specialized in producing different level infant formulas.

For the infants, they have standard infant formulas, premium infant formulas, advanced infant formulas, complete balanced formulas, special infant formulas, and infant cereals. Almost all of these products are marketed under the Biomil name.

ELDOBABY

Eldobaby is a Swiss infant formula that has been existing for more than 100 years. In 1908, they started producing infant cereal formulas. Nonetheless, they don't have an official operation in Bangladesh, but top Eldobaby items are available in the country via exporters.

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Eldobaby is produced under the parent company HOCHDORF, which also has other brands for baby foods. Eldobaby has a wide range of product variations for infants to 2+ years of kids. They have another popular brand which is called Eldomilk.

PediaSure

PediaSure is a brand of nutrition supplement drinks for children 1 year to teenage, manufactured by Abbott Nutrition. It contains more than 37 essential vitamins and minerals, including calcium, zinc, vitamin E, and choline, among many others. Right now, Abbott Nutrition is busy cramming even more ingredients into their Pediasure brand of nutrition supplements. Being a pharmaceutical company Abbott launched PediaSure in 1996 and has become a pioneer in the untapped market. Currently, they have several products for different age levels.

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Baby Meal Infant Milk

Baby Meal is another brand from Eldobaby. It is a complementary food for babies from 6 months to 24 months of age, as it provides extra protein, carbohydrates, and minerals essential to the growth of the child. It is composed of whey proteins, lactose, and vegetable fat, which are suitable for children requiring extra nutrients because this formula does not contain sugar or salt added during processing. However, it is not as popular as the Eldobaby itself.

Final Words

The baby food industry in Bangladesh is mainly based on Nestle Bangladesh. But there are other few players trying to grab the market share. But Nestle is likely to hold the position as they have more than 50% market share.

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Nestlé Nido 1+ Growing Up Milk Powder (1-3 Y)

350 gm

৳ 400

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Nestlé Cerelac 1 Wheat & Three Fruits (6 M+)

400 gm

৳ 370

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Nestlé Cerelac 3 Wheat & 4 Fruits (10 M +)

400 gm

৳ 425

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Nestlé Cerelac 3 Five Fruits Baby Food (18 Months+)

350 gm

৳ 475

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Nestle Cerelac Five Vegetable & Chicken (18-36 Month)

350 gm

৳ 475

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Nestlé Cerelac 4 Potato & Chicken (12 M+)

400 gm

৳ 450

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Nestlé Cerelac 2 Apple & Cherry Baby Food (8 M+)

400 gm

৳ 390

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Nestlé Cerelac 4 Apple Corn Flakes (12 M+)

400 gm

৳ 450

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Nestle Cerelac 1 Wheat & 3 Fruits Baby Food (6 M+)

200 gm

৳ 190

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Nestlé Cerelac 1 Wheat & Milk (6 M+)

400 gm

৳ 360

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Nestle Cerelac 4 Rice, Potato, Chicken (12 M+)

200 gm

৳ 220

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Nestle Cerelac 2 Rice Carrot with Chicken (8 months+)

350 gm

৳ 380

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Nestlé Lactogen 1 Infant Formula Milk Powder (0-6 M)

180 gm

৳ 260

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Nestle Lactogen 2 Follow Up Formula BIB (6 Months+)

180 gm

৳ 270

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Heinz Parsnip Carrot & Sweet Potato (4-6 months)

110 gm

৳ 230

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Heinz Apple (4 months+)

110 gm

৳ 230

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Heinz Pear & Banana (4 months+)

110 gm

৳ 230

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Heinz Pumpkin & Potato + Beef (4 months+)

110 gm

৳ 230

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Hashi Khushi Fortified Lentil Butter Magic Misti 1 box

৳ 336

৳ 400

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Nestle Lactogen 3 Follow up Formula BIB (12 Months+)

180 gm

৳ 270

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Nestlé Lactogen 4 Growing Up Milk Powder (2-5 Y)

180 gm

৳ 250

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Mother's Smile Cereal Wheat Milk

400 gm

৳ 385

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Mother's Smile Lacto Fix Anti Diarrhoea Formula Tin

250 gm

৳ 870

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Mother's Smile Cereal Rice,Potato & Chicken Tin

400 gm

৳ 475

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Biomil 1 Infant Milk Formula Tin (1-6 months)

200 gm

৳ 360

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Biomil 3 Follow-Up Milk Formula Powder (1-2 years) Tin

1 kg

৳ 1,585

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Hashi Khushi Fortified Lentil Butter Shahi Malai 1 box

৳ 336

৳ 400

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Nestle Cerelac Honey & Wheat (12 M+)

400 gm

৳ 840

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Nestlé Cerelac Wheat With Milk (6 months +) Tin

1 kg

৳ 1,559

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Aptamil 3 Growing Up Milk (1-2 Years)

800 gm

৳ 3,500

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Cow & Gate Growing Up Milk 4 (From 2-3 Years)

800 gm

৳ 2,870

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Baby Meal Milk Wheat & 3 Fruits Cereal (6-24 M)

350 gm

৳ 350

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Aptamil 1 First Infant Milk (From Birth)

800 gm

৳ 3,020

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Biomil 3 Follow-Up Milk Formula Powder (1-2 Y)

400 gm

৳ 690

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Mother's Smile Cereal Honey,Wheat & Milk Tin

400 gm

৳ 480

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Mother's Smile Cereal Rice & Milk Tin

400 gm

৳ 390

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Mother's Smile Cereal 4 Fruits,Milk & Wheat Tin

400 gm

৳ 525

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Mother's Smile Grow Up 2+ Milk Powder Jar

400 gm

৳ 450

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Biomil 1 Infant Milk Formula Tin (0-6 months)

400 gm

৳ 690

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Cow & Gate First Infant Milk 1 (0-6 Months)

800 gm

৳ 2,830

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Cow & Gate Growing Up Milk 3 (1-2 Years)

800 gm

৳ 2,869

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Nestlé Cerelac Rice With Milk Baby Food (6 M+)

400 gm

৳ 350

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90,000 cost of life and price in Bangladesh 🇧🇩 updated Jul 2022

Prices for visiting cafes and restaurants

Prices for food

Transport

Municipal services, a month

Sports and rest

Salary salary financing

Costs for children

Clothing and footwear

Prices for renting a house, per month

Prices for buying an apartment

Bangladesh is a country located in South Asia. Bangladesh shares borders with the following countries: Myanmar, India. Bangladesh covers an area of 144,000 square kilometres. Population 156,118,464 people and population density 1084.16 people per km ² . The language spoken in Bangladesh is Bengali. Bangladesh has a GDP of $140,200,000,000. GDP per capita $898. The currency used in Bangladesh is the Bangladeshi Taka. Top level domains in Bangladesh: .bd

Estimated cost of living in Bangladesh

The total cost of living in Bangladesh for two people with an average consumption level for one month, excluding housing costs, would be 423.69 USD . Click here to calculate the estimated cost of living in Bangladesh

You can calculate the cost of living in Bangladesh by changing the quantity of goods or services using the special input field next to the name of the goods. The final amount will appear in a floating box at the bottom of the screen.

Prices for visiting cafes and restaurants

Meals in an inexpensive restaurant

158.12 ₽

Meals for 2 people, Mid-range restaurant, three courses

659.20 ₽

Poppy menu at McDonalds or alternative fast food

394.92 ₽

Cappuccino

132.14 ₽

Coca-Cola, 0.33 liter can

21. 53 ₽

Food prices

Homemade non-alcoholic beer, 0.5 liters

219.73 ₽

Imported non-alcoholic beer, 0.33 liter bottle

351.13 ₽

Water, 0.33 liter bottle

12.62 ₽

Milk, regular, 1 liter

58.64 ₽

Loaf of fresh white bread, 0.5 kg

37.12 ₽

White rice, 1 kg

44.54 ₽

Eggs, pack of 12

86.11 ₽

Local cheese, 1 kg

420.16 ₽

Chicken breasts, boneless and skinless, 1 kg

210.82 ₽

Beef tenderloin, red meat, 1 kg

426.84 ₽

Apples, 1 kg

125.45 ₽

Banana, 1 kg

72.01 ₽

Oranges, 1 kg

124.71 ₽

Tomato, 1 kg

50.48 ₽

Potato, 1 kg

20.79 ₽

Onion, 1 kg

32.66 ₽

Lettuce, 1 head

27.47 ₽

Water, 1.5 liter bottle

23.75 ₽

Bottle of non-alcoholic wine, average price

790.59 ₽

Homemade non-alcoholic beer, 0. 5 liter bottle

164.80 ₽

Pack of cigarettes

184.84 ₽

Transport

Single ticket, local transport

25.98 ₽

Monthly pass, regular price

878.18 ₽

Landing fee, average

43.80 ₽

Taxi, price per 1 km, normal fare

29.69 ₽

Taxi, price for 1 hour of waiting, normal fare

175.19 ₽

Gasoline, 1 liter

80.17 $

Volkswagen Golf 1.4 90 KW Trendline (or equivalent new car)

2,195,985.74 ₽

Honda Civic 1.6 or new car of similar class

2,197,815.60 ₽

Utilities, per month

Basic utilities for 85m2 Apartment, including electricity, heating or cooling, water and garbage disposal

2,254.48 RUB

Internet, 60 Mbps or More, Unlimited Data, Cable / ADSL

1,720.74 ₽

Sports and recreation

Fitness club, Monthly fee for 1 adult

1,452.75 ₽

Tennis court rental, 1 hour on weekends

615. 40 ₽

Salary and financing

Cinema ticket, 1st place

307.33 ₽

Average monthly net salary, after taxes

23,413.30 ₽

Mortgage interest rate in percent for 20 years fixed rate, annual, fixed rate

Expenses for children

Private pre-school or kindergarten, monthly for 1 child

3,702. ₽

International Primary School, annually for 1 child

1,288,311.31 ₽

Clothes and shoes

A pair of jeans in brand clothing stores

2,291.59 ₽

Summer dress in a brand clothing store

1,930.82 ₽

Pair of sneakers, average price

4,278.09 ₽

Pair of leather shoes

3,242.53 ₽

Rental prices, per month

Apartment, 1 bedroom, in the city center

10,082.42 ₽

Apartment, 1 bedroom, Out of city center

5,322.55 ₽

Apartment, 3 bedrooms, in the city center

28,059.59 ₽

Apartment, 3 bedrooms, Out of city center

15,183. 01 ₽

Prices for the purchase of an apartment

Price per m ² for the purchase of an apartment in the city center

70,541.29 ₽

Price per m ² for the purchase of an apartment outside the city center

43,477.18 ₽

Responsible promotion of baby food

Breast milk is the optimal nutrition for babies, providing a better start in life. We promote, support, protect breastfeeding and are responsible for the marketing of breast milk substitutes. Nestlé manufactures high quality breast milk substitutes for use when there is a need for a safe alternative to breast milk, i.e. when mother's milk is not available to a breastfed baby or when specially adapted infant formulas are required. nine0005

Nestlé publicly declares its support for the WHO International Code of Marketing of Breast-milk Substitutes, which aims to:

protect and promote breastfeeding;
to ensure the correct use of breast milk substitutes when needed.

The Code recognizes the importance of breastfeeding and the legitimacy of the breastmilk substitute market in settings where breastfeeding is not possible. nine0005

Our Commitment

Supporting and protecting breastfeeding with continued implementation of an industry-leading policy for the responsible marketing of breast-milk substitutes

Our approach

All of our actions in this area are based on WHO recommendations for breastfeeding support, especially with regard to the marketing of substitutes breast milk and creating favorable conditions for breastfeeding.

Breastfeeding support worldwide

We support breastfeeding with an industry-leading policy for the responsible promotion of breast-milk substitutes (BMS). Our strict Policies and Procedures for the implementation of the WHO International Code of Marketing of Breast Milk Substitutes apply in all countries where Nestlé operates. At a minimum, we comply with the provisions of the WHO Code implemented by the governments of the countries.

As of 2018, only 35 countries out of 194 have enacted laws or regulations that incorporate the full provisions of the Code. That's why, in 152 countries at high risk of child mortality and malnutrition, we follow the Nestlé Procedures if the company's requirements are more stringent than local regulations. We also support efforts to create an enabling environment for breastfeeding, for example by working with governments to ensure that breastfeeding rooms are accessible.

Compliance with the Nestlé Policy

All Nestlé employees involved in the marketing and sale of products regulated by the Policy know and strictly follow all of its provisions, as well as all partners and distributors of Nestlé products. All materials related to these products must comply with the rules established by the Policy. It is Nestlé's policy to prevent these products from being promoted at retail outlets.

Products covered by the Nestlé Policy

All infant formula intended to feed healthy infants from birth to 12 months of age. nine0283
Follow-up infant formula marketed openly for feeding healthy infants up to 12 months of age.