Bebo baby feeder

Shark Tank The Beebo Update 2023

November 25, 2022November 25, 2022 Jennifer Shelan Ashton Kutcher, Lori Greiner, Season 7, The Beebo

Bottle feeding your baby comes with its share of challenges. Entrepreneur Martin Hill sought to change that. In the first episode of Shark Tank Season 7, Martin brought his hands-free bottle-feeding product, The Beebo, into the tank. He wanted $200,000 for 20% equity in his company. Let’s find out how it all went down in our Beebo update and recap.

• Entrepreneur: Martin Hill
• Business: Hands-free bottle feeding device
• Ask: $200,000 for 20% equity
• Result: $200,000 for 30% equity
• Shark: Lori Greiner and Ashton Kutcher

Entrepreneur Martin Hill’s pitch was relatively simple, but showed off the genius of his product. Martin often had trouble getting his children to take a bottle, and his son was more comfortable when Martin was reading to him. To solve this problem, he devised a hands-free feeding mechanism right in his garage.

The Beebo Hands Free Bottle Holder, Upgraded – New and Improved, Teal | Baby Bottle Holder – Suitable for Most Bottle Sizes, Enhance Feeding Time for Parents and Caregivers| Anti Slip Free Hand Bo...

Hassle-free Feeding, Solution for Every Parent: Our feeding bottle holder is ideal for all parents who bottle feed. It provides an extra hand, giving you more freedom while bottle feeding the baby, thus enhancing your family time. With Beebo, you are now free to caress your baby, read a book or even enjoy family meals together. 

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The Beebo cost about $10.86 to make, and retailed for $39.95 at the time of filming. Though the Beebo wasn’t in any retail establishments yet (and was mostly selling online and on Amazon), the company was getting inquiries from big box retailers frequently. 

Since February in the year of filming, The Beebo had $20,000 in sales.  Martin said he needed the $200,000 for a brand refresh – the sharks agreed that this is necessary, as the packaging needed work. By the end of the year, Beebo projected about 18,000 units in sales. 

Kevin O’Leary liked the product, and said that he often searched for similar solutions when his children were babies. He offered Martin $200,000 for 33.5% of the company.

Robert Herjavec, on the other hand, didn’t understand the pain point. Though he liked that Martin was all in (with $180,000 of his own money invested), he went out because feeding his children wasn’t an issue for him. Mark Cuban followed, stating that he never thought of bottle-feeding problems as something that needed to be solved. 

Guest shark Ashton Kutcher went out, too. He liked feeding his baby, but his expertise is in marketing rather than manufacturing. This is where Lori Greiner stepped in. Lori offered $200,000 for 20% equity, but asked Ashton to come in with her. Lori could work out the manufacturing, while Ashton was good with the marketing side of things. Ashton agreed, and Martin took the deal. Find out where the company is now in our Beebo update!

Our Beebo update research showed that the company is thriving, but the deal with Ashton and Lori fell through. Regardless, a corporate holding family named Better Family acquired the company in March of 2021. This company has many other baby products, and does about $5 million per year across all of the brands they represent. 

You can find The Beebo on Amazon, or you can check out the Better Family website. 

Curious about the other products from Season 7 Episode 1? Don’t forget to check out our other company updates here:

• Acton Update
• McClary Bros. Drinking Vinegars Update
• SignalVault Update

For more on products and companies, stop by our Season 7 products page.

Beebo - Shark Tank Blog

Entrepreneur Martin Hill hopes the Sharks like The Beebo, his “hands free” baby bottle feeding device, when he pitches in episode 701 – the season 7 premier. Hill, along with his wife, Sarah, created the Beebo after the birth of their second child. They found they often needed an extra pair of hands while bottle feeding, but there was nothing on the market that met their needs. Martin, an engineer by profession, set out to design a device that allowed parents to bottle feed hands-free safely while still bonding with their baby.

The Beebo is simply an ergonomically shaped rubber bottle holder that slips over your shoulder. It has a removable (for cleaning) soft foam holder that grips virtually any shape baby bottle; the holder adjusts so the angle of the bottle is just right in any position. Parents can hold their baby with one arm, or put baby in a sling-like holder, while feeding. This frees up on or two hands to “multitask” while feeding.

Each Beebo is BPA free, lead free and phalates free – so health conscious parents won’t need to worry about nasty chemicals mixing with baby’s food. The Hills have a patent pending on the product and they claim there’s nothing else like it on the market. Each Beebo costs $39.95 and they’re available on Amazon.

Will the Sharks start a (hands-free) feeding frenzy over this product?

Beebo Shark Tank Recap

Martin comes into the Tank seeking $200K for 15% of his business. He hands out the product while explaining it and letting the Sharks know it’s made from watertight flex foam. Lori is grinning like the cat that swallowed the canary the whole time. Ashton, who says he’s been doing a lot of “dad duty” tries one on for size.

Martin explains he made a prototype and he’s had $20K in sales since February, Each Beeboo costs $10.86 to make and retails for $39.95. He’s been getting inundated with inquiries and needs the $200K for a “brand refresh. ” He says he named it “Beebo” because he called it “booby” at first and his wife made him change the name!

Kevin says he likes the product because it’s simple and he offers $200K for 33%. Ashton asks what Martin’s invested and Martin says $180K. He wants to sell 18,000 units this year. Robert says he admires people who are all in, but doesnt remember bottle feeding being a problem – he’s out. Mark agrees – he’s out too.

Ashton likes feeding his baby, but thinks his expertise would help down the road with marketing – he’s not good at manufacturing – so he’s out.

Lori offers $200k for 30% and asks Ashton to come in with her to help with marketing; he agrees and the deal is done.

RESULT: DEAL with Ashton and Lori $200K for 30%.

Beebo Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Ashton and Lori never closed, but the company is still in business. They are also in buybuyBaby stores and dozens of independent and smaller baby store chains. In April, 2020, Swabbies Tech., Inc. acquired Beebo for an undisclosed amount. In March, 2021, Better Family, Beebo’s corporate holding company, acquired Ava the Elephant of season 1 fame. As of October, 2022 the company is still in business and has revenue of $5 million across all its brands.

Posts About Beebo on Shark Tank Blog

Hands-Free Bottle Feeding

Beebo Company Information

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