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Displaying 1-29 of 122 results.


Custard With Banana 110g

Size: 110G

Any 2 @ $3.80


Baby's First Banana Jar 125g

Size: 125G


Teething Rusks 12s - 100g

Size: 100G


10% off


Cerelac Brown Rice With Milk 350g

Size: 350G


Graduates Yogurt Melts Mixed Berries - 28g

Size: 28G


Prune Juice 80g

Size: 80G


Puffs Cereal Snack Banana 42g

Size: 42G

Any 2 @ $11.15


Puffs Cereal Snack Peach 42g

Size: 42G

Any 2 @ $11.15


Parsnip, Carrot & Sweet Potato 110g

Size: 110G

Any 2 @ $3. 80


Pear 110g

Size: 110G

Any 2 @ $3.80


Smooth Egg Custard 110g

Size: 110G

Any 2 @ $3.80


Summer Fruits Gel 110g

Size: 110G

Any 2 @ $3.80


Organic Blueberry Strawberry Rice Cracker 30g

Size: 30G


Banana, Pear, Apple & Mango 120g

Size: 120G

Any 3 @ $12.00


Organic Apple Snacks 20g

Size: 20G

Any 3 @ $15.00


Organic Banana Apple Porridge 120g

Size: 120G

Any 3 @ $12.00


Organic Banana Custard With Flaxseed 120g

Size: 120G

Any 3 @ $12.00


Organic Berries, Cinnamon & Apple 120g

Size: 120G

Any 3 @ $12. 00


Organic Pear and Apple Snacks

Size: 20G

Any 3 @ $15.00


Organic Toothiepegs Teething Rusks

Size: 100G

Any 3 @ $15.00


Organic Vanilla & Pear Custard With Chia Seeds 120g

Size: 120G

Any 3 @ $12.00


Spinach Green Pea Puffs 6sX5g

Size: 30G


Double Vegetable Baby Noodles 8sX30g

Size: 240G


MultiveG Baby Noodles 8sX30g

Size: 240G


Cereal Rice & Mixed Vegetables 250g

Size: 250G


Cerelac Infant Cereal Multigrain & Garden Vegetable 250g

Size: 250G


Cerelac Infant Cereal Oats, Wheat & Prune 250g

Size: 250G

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Nutrition Facts for Giant Baby Carrots • MyFoodDiary®


Baby Carrots

Nutrition Facts

Serving Size

Amount Per Serving



% Daily Value*


Total Fat 0g

0% Saturated Fat 0g

Trans Fat 0g


Cholesterol 0mg


Sodium 65mg


Total Carbohydrate 7g


Dietary Fiber 3g

Total Sugars 4g


Includes 0g Added Sugars

Protein 0. 5g

0% Vitamin D 0mcg

2% Calcium 30mg

4% Iron 0.8mg

4% Potassium 200mg

66% Vitamin A 590mcg

2% Vitamin C 2mg


The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

4 Net Carbs Per Serving

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150-pound adult. No significant wind or incline.

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Baby food: trends and innovations

Baby food is a unique category: heavy regulation, high market entry and steady year-on-year growth. In this article, Elena Simonenko, Head of the Department for Forecasting Technological Research and Innovative Development at the Research Institute of Baby Food, examines the features and trends of the market and tells what innovations have received an impetus for development.

According to 3A Business Consulting, the baby food market (excluding breast milk substitutes - BMS) is growing annually by an average of 7% and will amount to $ 25.6 billion by 2025. Nielsen analysts state that 46% of sales of all baby food in the world accounts for the countries of Europe (including Russia) and North America. At the same time 49% of baby food sales are in the Asia-Pacific region. Including more than 30% - to China. Also in Asian countries, more than 50% of all value-added BMS is sold today.

Interestingly, according to 3A Business Consulting, Russia is the largest market in terms of value of ready-to-eat baby food. It is followed by China and the USA. At the same time, the Russian market remains unsaturated to this day.

Why is the market growing?

The ready-to-eat baby food market is growing driven primarily by packaging innovation, on-the-go, easy-to-use, and healthy, quality, and safe nutrition. This is not surprising: every parent wants to move - walk, travel with the child, while giving him and himself the opportunity to eat comfortably and safely. And the growth in the pace of urbanization, high requirements for mobility and the development of a remote sphere of work activity form the corresponding requirements for any food.

Oksana Kuzmina / shutterstock

All over the world, and Russia is no exception, there is a development in the range of categories aimed at consumers with medium and low incomes.

The development of electronic sales channels in the baby food category is also important: the events of recent months have shown the willingness of consumers to buy baby food via the Internet and electronic platforms, but this requires complete confidence in the quality of the purchased product or a formed interest in the new product.

Rapid growth in China

China is driving the development of the baby food market, and today the whole world is closely watching the reactions of the Chinese consumer.

China's, China's e-commerce giant, announced in May that it would start focusing on smaller cities with less commercial activity than Chinese metropolitan areas. This strategy, coupled with innovative marketing technologies, helps to increase sales of baby food.


In 2019, JD was recognized as the largest seller of baby food and baby products, including such giants as Wyeth, Mead Johnson, Abbott, Danone, Unicharm through its e-commerce channels and Kao.

Nielsen agrees with the Chinese retailer on this issue, believing that rising household incomes and population growth in small towns in China are driving shopping growth.

The main buyer of are parents under 30 years old, that is, people born after 1990 years. They, according to the retailer, make 70% of purchases in the category of goods for children and baby food, use mobile applications for purchase, receive information not from TV, but from short videos and live broadcasts. In Q1 2020, saw a 135% increase in time spent watching short videos and live streams on the Mother and Child platform, as a result of which the company reported a 417% year-on-year growth in sales of baby products and baby food.

Consumers born after 1990s are less price sensitive and prefer trendy items. Even the situation with COVID-19 did not affect this category in terms of demand, ”says

What is more important when choosing a new product?

Traditionally, the category of baby food has three attributes that stimulate consumer confidence: quality and safety, biological value of the product, reliable brand. In the last five years, the price has risen one step with these three factors. According to Nielsen data, more than one third of respondents in North America (36%) and Europe (34%) say that the issue of product cost is a key one, this factor is increasing its influence this year. By the way, in Asian countries, only 20% of consumers consider price to be the main factor in choosing baby food.

Be that as it may, an important issue for manufacturers of baby food is the release of new products that are cost-effective in terms of the production process and are in demand by the buyer.

New plant-based products

Cultural traditions continue to influence food choices. A few years ago, Agro-Food introduced the VitaMeal Baby line, which includes the largest range of halal baby food. The example of the manufacturer showed that the one who satisfies the needs of the market shows the greatest growth.

Today in the world this category is still not completely closed. So the plant-based baby food business and the organic baby food sector have a lot of growth potential.


In February 2020, Israeli Else Nutrition announced the introduction of plant-based baby food made from almonds, buckwheat and tapioca to the US market after seven years of development. The product is designed to feed children from 12 to 36 months and aims to fill a gap in the line of products from alternative raw materials, designed mainly for an adult audience.

The search for an alternative to cow's milk is driving start-ups like Biomilq. A startup founded by two women - microbiologist Leila Strickland and food industry specialist Michelle Egger - is working on a product cultured from human breast milk.

“Breastfeeding is one of the most effective ways to ensure the healthy development of children. However, exclusive breastfeeding is not an option for many. In fact, 84% of mothers switch to adapted powdered milk formula before reaching the recommended age of 6 months, ”The Dairy News quotes the developers. By the way, in June it became known that $3.5 million of the company's investments were directed by Bill Gates.

Else has 22 patents for plant-based baby food worldwide, including India, China, Japan, Australia, New Zealand. Else makes products without soy, without cow's milk. 92% of the composition of the product is a vegetable base: buckwheat, tapioca, almonds; the remaining 8% are vitamin and mineral premixes and other flavoring ingredients. The composition of the product depends on the country of distribution, because different countries have different requirements for the quality and safety of baby food, the norms of physiological needs, including the content of proteins, carbohydrates, etc.

In the past few years, the Research Institute for Baby Food has been conducting research into plant materials for use as a potential ingredient in foods, including baby food. A technology for processing vegetable raw materials has already been developed, and a line of drinks based on herbal ingredients has been created. The Research Institute of Baby Nutrition received a new type of vegetable milk from the pine nut kernel - pine nut milk. The Institute has developed a technological process for the complex processing of the pine nut kernel, which makes it possible to obtain a drink as the main product. The resulting product has a high biological value, contains the entire complex of essential amino acids.


New Zealand a2 is dynamically expanding the supply of products from the category of infant formula to Asian markets. The latest innovation is a2 Platinum, a premium baby formula adapted for children.

Curiously, the high demand for a2 products is observed precisely in the markets of the Asia-Pacific region, which is due to the company's positioning as a manufacturer of dairy products for people with milk intolerance. The majority of South Korean consumers are willing to pay more for baby food, and premium brands in this market have seen very strong growth over the past year.

Russia is not far behind this trend. Already in 2018, the Research Institute of Baby Nutrition for the first time in Russia conducted clinical studies of the tolerance of milk that does not contain A1 p-casein in patients with intolerance to regular milk in the absence of lactase deficiency. At present, the Baby Nutrition Research Institute, together with the A2 Moloko company, plans to develop a line of adapted dry mixes as an analogue of a2 Platinum with subsequent implementation on the Russian market.

Looking for new ingredients

In June, nutritional supplement manufacturer Prinova announced the development of a full range of silica-free baby food premixes. According to the company, this line is a response to the growing concern of the scientific community about the impact of silicon dioxide and its nanoparticles on human health.

Silica nanoparticles are often used as anticaking agents for fat soluble forms of vitamins.

Products enriched with probiotics are also becoming more and more popular. In the wake of the fight against COVID-19The Internet is flooded with consumer inquiries about the role of probiotics and prebiotics in the formation of immunity.

The immune system is the key to lifelong health. A healthy diet is the guarantor of a healthy gut microbiome and a functioning immune system.

Fonterra has introduced a range of probiotic strains that can be used in infant formula. The company also claimed the proven effectiveness of the strains in fighting viral diseases from an early age. Consumer awareness of the role of probiotics is growing, and so is interest in products containing them.

Photo: LEDOMSTOCK / shutterstock

The search for alternative types of raw materials and the creation of baby food products based on them is promising today. The Research Institute of Baby Nutrition conducts research on goat, mare, combined milk of various types of farm animals, vegetable raw materials in order to create new generation products. The conducted studies indicate differences in the amino acid and fatty acid composition of cow, mare, goat and buffalo milk, which confirms the expediency of combining the milk of various types of farm animals to create complete baby food products. The Research Institute of Baby Nutrition conducts comprehensive studies of mare's milk, the institute's specialists for the first time in the world developed two formulas of adapted dry mixes based on mare's milk. Mare's milk is the closest in composition to human breast milk and can be considered as a substitute for cow's milk in the production of dry formula for children with severe IgE-mediated cow's milk allergy.

By the way, by the Research Institute of Baby Nutrition in the framework of the execution of the state contract No. 12.527.11.0008 dated June 4, 2012, concluded between the Ministry of Education and Science of the Russian Federation and VNIMI, under the federal target program "Research and development in priority areas of development of the scientific and technological complex Russia for 2007–2013” ​​a technology for producing hypoallergenic functional dairy products for children older than three years was developed. To date, there are no analogues on the Russian market.

Attention to the composition of the product stimulates the emergence of products such as mixtures with lactoferrin.

Australia Origin Biotechnology PTY Ltd, which owns the Ariel brand and specializes in the nutritional supplement industry, has launched a line of products that include customized powdered formulas with lactoferrin, a multifunctional protein that is a major component of the human immune response. Lactoferrin is sometimes referred to as milk gold because it takes fourteen kilograms of milk to produce one kilogram of this protein.

Products are positioned as obtained from own raw milk from free-range cows.

By the way, today the synthetic biology company Conagen is actively working on a cost-effective way to obtain lactoferrin. The company is negotiating with baby food manufacturers to launch the product.

By the way, in Russia, the Research Institute of Baby Nutrition for the first time in 2010, within the framework of the interstate scientific and technical program "BelRosTransgen", conducted research in the direction "Development of technologies for the production of food products based on goat's milk containing lactoferrin. " At that time, specialists developed technologies and organized pilot production of highly effective and biologically safe medicines of a new generation and food products based on human lactoferrin, obtained from the milk of animal producers.

Natalia Fedosova / shutterstock

Innovations in packaging

In the past three years, the popularity of ready-to-eat baby food in pouches (plastic bags) has been growing. Despite the fact that the bulk of baby food is still sold in glass and tubes, spiders are steadily gaining market share. In 2014-2015, growth in pouch baby food ranged from 7% to 400% per year, depending on the country.

In the infant nutrition category, interesting packaging solutions are also emerging.

Danone recently introduced Danone's Track & Connect service. It was originally available for the Chinese market, then spread to France, Germany, Australia and New Zealand. The company uses two QR codes: on the outer packaging, which gives information when and where the product was released at the Danone factory; the second code is internal and can only be scanned after purchasing the product. The company intends to add customized after-sales services through an internal QR code.

AptarGroup, Inc. introduced a new package for dry milk nutrition.

The lid includes a molded precise dosing scoop and reliably protects the product from external contamination. The jar lid is ergonomically shaped to be comfortable to use with one hand.

It should also be noted that due to innovative packaging, it is possible to increase the shelf life of products, which is a very important aspect for manufacturers. When developing a product, the Baby Food Research Institute conducts research on new types of packaging, since the packaging must be approved for use in baby food. For example, the institute developed a line of culinary products for the Azbuka Vkusa retail chain of 50 dishes and ready-to-eat culinary products. It was possible to achieve an extended shelf life of 72 hours precisely due to the new type of packaging.

Today, a new generation of parents is looking closely at new products and expects manufacturers to meet their expectations of a product that is safe, high quality, healthy and easy to use and consume. Therefore, it is extremely important for manufacturers to develop innovative technologies for new generation baby food products. As well as the symbiosis of science and business, because only in such interaction can a new product with competitive advantages be created in a rapidly changing environment.

according to

baby food shortage in the USA

In stores, no more than three cans of milk mixtures are given out on hand.

5 months ago

photo:The Hill

Several major US retailers have announced a shortage of infant formula in their assortment. The announcement came amid the continuing shortage of baby food in the United States.

Due to increased demand and various problems with suppliers of formula for infants and infants, difficulties have arisen across the country, a representative of one of the major chains confirmed to The Hill. Now in one hand they give out no more than 3 cans of infant formula.

“Like other retailers, we have implemented purchase limits of three per transaction on all infant formula to help improve inventory. We continue to work diligently with our supply partners to best meet customer needs,” the statement said. Walgreens

CVS also said it would limit sales of infant formula to three units per purchase, both in stores and online.

“We continue to work with our infant formula suppliers to address this issue and we regret any inconvenience this causes to our customers,” the company said in a statement.

A similar situation is observed in other major US manufacturers - Target and Costco. On the website of the latter, you can still order 5 units of infant formula per person, but this is unlikely to last long, the company warned.

The shortage arose following the FDA's recall of Abbott Nutrition baby foods earlier this year. The cause was the death of a child after consuming one of the company's products.

Walmart experts said the recall exacerbated shortages of infant formula. Supply chains have been disrupted. Inflation, which is now affecting many US consumer industries, has also contributed.

Even the White House had to make a statement on this subject. "Ensuring the availability of these products is also a priority for the FDA, and they are working around the clock to address any potential shortages," spokeswoman Jen Psaki said.

“This includes working with the big manufacturers of infant formula to ensure they increase production because part of the challenge, of course, is making sure there is stock on the shelves,” Psaki said.

However, despite Psaki's vague promises to work on solving the problem, there are no more baby food on the shelves yet. And manufacturers do not report specific deadlines for the end of the shortage.

More news in our Telegram, VKontakte, Yandex Zen

Author: AMMIAC.

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