Kroger baby food pouches
Kroger and Once Upon a Farm partner to test coolers in baby aisle
Once Upon a Farm products—pouches of organic baby food processed using high pressure processing—will hit 1,000 stores by the end of 2017, and since the start of this year, sales velocity has doubled in some key accounts, COO Casandra Curtis told FoodNavigator-USA.
The pouch category for baby food grew 7% from 2014 to 2015, while containers and jars declined by 2%, Curtis said, citing Nielsen data.
“Parents are looking for fresher options; that definitely contributes to our success,” Curtis said. “And women in the workforce, that number continues to grow, and more Millennials are wanting fresher options…we’re bridging that gap, bringing healthy options with convenience.”
Learning from a trial with TargetBecause Once Upon a Farm uses fresh ingredients and HPP to kill pathogens without heat, refrigeration is necessary for the product to keep—a relatively new demand coming from the baby aisle to retailers, where jars of shelf-stable puree have long been the norm.
This partnership with Kroger isn’t the first time the San Diego-based company collaborated with a large conventional grocer in merchandising chilled, HPP baby food in coolers in the baby aisle. The company tested it out with Target last year, and the trial ended in December 2016.
“We’ve had some great learnings that came out of that first program,” Curtis said about the Target partnership. So, what makes this Kroger partnership any different?
“Placement with Kroger is a lot different than how it was with Target,” she said.“The Kroger fridges were placed directly in the baby aisle, while the Target fridges were at the end-caps, so when parents were stopping over the baby aisle, it was very easy to overlook the fridge that was kind of hiding at the end.”
To their surprise—more popular in conventional than naturalTarget and Kroger are just two big names that carry Once Upon a Farm products.
Its distribution footprint includes several regions of Whole Foods, Wegman’s, HEB, and Hy Vee.
But these stores weren’t necessarily what co-founders Curtis and Ari Raz had in mind when they first launced. They initially focused on the specialty and natural channel. “Ironically, it’s been easier for us to get conventional accounts. We’ve actually had conventional supermarkets reaching out to us, wanting our product.”
It makes sense, Curtis said, as conventional stores are increasing their organic product offering count. “So, they’re really hungry for innovation,” she added.
Once Upon a Farm is a small brand with the ambitious plan of getting a refrigerator in every baby food section in the country in three or five years. It currently has company in Kroger’s baby-food fridge, PureSpoon and So Good Baby, which Curtis sees more as compatriots than competitors.
“I think it’s a good thing, it draws awareness to the category,” Curtis said.
“We were the first ones on the market, very small in San Diego, but it’s great to see other brands in the space. It speaks to the paradigm shift happening on a national level of parents wanting fresher options.”
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90,000 tea recommendations for expectant mothers-DW-18.
11.2018 Photo: Picture-alliance/Phane
Culture
Inga
November 18, 2018 9000,0002 A fragrant tea cup not only quenches thirsty but also helps to relax. What types of tea and types of medicinal herbs do experts from Germany recommend for pregnant women?
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Contrary to popular belief that pregnant women should eat and drink " for two " , experienced doctors and midwives advise otherwise. According to gynecologist Christian Windelen from Cologne, one and a half to two liters of fluid a day is enough. It is better to drink boiled water, berry, fruit juices and drinks, various teas.
But tea is different for tea, so the choice of a healing drink should be treated very carefully. A detailed study of the use of herbs for the prevention and treatment of various diseases is carried out by a special area of medicine - herbal medicine.
Unfortunately, it is quite difficult to thoroughly study the effect of herbal drinks on the body of pregnant women for ethical reasons, the German gynecologist explains.
However, based on years of observation, doctors recommend certain types of herbs during pregnancy. Moreover, herbal infusions can and should be used as a medicine, emphasizes Christian Vindelen. But black or green tea should not be carried away. The reason lies in theine, the so-called tea caffeine. With excessive use, it, like caffeine, can provoke a slowdown in intrauterine development of the fetus.
During pregnancy, no more than three cups a day
Based on the latest research on the benefits and harms of caffeine for pregnant women, the German Nutrition Society (Deutsche Gesellschaft für Ernährung) recommendations suggest limiting the invigorating drink to three cups ( black, green tea or coffee) per day.
Christian Vindelen advises his patients during pregnancy to replace black tea with herbal infusions that can have a similar invigorating effect - for example, rooibos.
Midwife Martina Höfel from Minden has been advising expectant mothers for many years. Her favorite is herbal infusion made from raspberry and blackberry leaves. Tea has a mild stimulating effect on the walls of the uterus. It is better to drink it warm, not hot, starting from the 37th week of pregnancy, and no more than three cups a day.
Don't get carried away with such favorite herbal teas in Germany as mint, hibiscus or ginger root. All of them can contribute to premature uterine contractions, explains Martina Höfel. Drinks from plants with pronounced abortive properties should be completely excluded. These include verbena, rosemary, parsley, calendula, oregano, sage. It is better to refuse from such herbs widely used in folk medicine as St.
The best recipe - variety
Linda von Glahn, consultant of the UGB Healthy Food Association in Berlin, believes that the secret to the correct use of herbal drinks during pregnancy is simple: they need to be rotated more often.
The recipe is not new at all, but effective. An ecotrophologist and expert in baby and pregnancy nutrition offers a range of well-known and undeniably useful plants to choose from.
These include, for example, fennel, chamomile, lavender and lemon balm, which have a beneficial effect on the functioning of the gastrointestinal tract. Chamomile and lavender have bactericidal and anti-inflammatory properties, help to relax. After a cup of this tea, it is easier and faster to fall asleep.
Rosehip decoction - a healthy drink for expectant mothers Photo: imago/imagebroker/Kröger Rosehip decoction, like various fruit teas, is rich in vitamins and minerals. Freshly brewed infusions of fruits and berries strengthen the immune system. But the absolute favorite of ecotrophologist Linda von Glahn is rooibos (rooibos) tea. A drink made from the leaves of an African bush contains an impressive amount of antioxidants and various minerals. It is able to weaken the action of the stress hormone cortisol and positively influence the work of the happiness hormone serotonin.
This is a real elixir of good mood, emphasizes Linda von Glahn. The Berlin expert once again reminds: infusions and herbal teas are medicines that should be used in moderation and better after consultation with an expert.
See also:
10 things that affect your health
Pregnancy advice
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Cold flakes
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Agricultural flakes with apple and cinnamon*, crushed wheat flowerled mesh, original recovery. Oatmeal*
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