Little dish baby food


LittleDish - FAQ’s

Is the packaging recyclable?

The packaging used for our meals is 100% recyclable. Simply rinse the glass jar after use, and then the jar, lid and paper sleeve can all be recycled. 

Why does my meal need to be kept refrigerated?

All of our Little Dish toddler meals are fresh, and contain no preservatives, and so for safety reasons must be kept refrigerated and consumed by the best-by date displayed on the lid.

Can I feed your meals to my baby aged 6-12 months?

Our toddler meals are recommended for ages 1+, as the portion and piece sizes have been tailored to toddlers as well as nutritionally developed for this age range, however, we do leave it down to the parent’s discretion as to whether they think their little one is ready for our meals earlier than this. There is no specific reason why a child younger than 1yr couldn’t enjoy our meals, although please do bear in mind any unknown allergies that your little one may have to the ingredients in our meals.  

What allergens are present in your toddler meals?

Our Macaroni & Cheese and Pasta & Tomato Sauce recipes both contain Wheat and Milk. Our Lentils & Beef is made without allergens.

How do you achieve a long best-by date on a fresh meal?

All Little Dish meals have a shelf life of 60 days. We achieve this by cooking our recipes to an exact temperature and holding it at that temperature for a specific period of time once filled into jars, followed by rapid cooling. This kills any bad bacteria that may be present and means that no more can get in to cause spoilage or illness. Preparing our meals in this way means that we are still able to use the very best, natural ingredients in our recipes without having to resort to nasty additives or preservatives.

Your packaging states you use “specially sourced” ground beef in your Beef & Lentils meal – what does this mean?

The beef used in our Beef & Lentils is only sourced from US farms and is always raised without antibiotics. Every batch of our Beef & Lentils has the seal of approval from the USDA before it leaves our production kitchen, to guarantee great quality.

Where can I find Little Dish in my local supermarket?

We can be found in the produce section of your supermarket.  We’re available at select retailers nation-wide (but adding more daily). You can use our store locator to find a store near you!

What are the heating instructions for Little Dish?

You should always remove little dish from the jar to heat.  You can heat in the microwave in a microwave safe dish or on the stove.

Can you re-heat Little Dish if you have already heated it once?

No. Once opened, the contents of the jar should be consumed within 48 hours – either heat and eat right away, or leave half in the jar for consumption later. Any heated product should never be reheated for safety reasons.

How many servings are in a 7oz package?

Our Little Dish meals are designed as a perfectly nutritionally balanced meal for a child aged 1 year or older. We understand that appetites differ from one child to another, and so you can heat as much as you like, saving the rest in the jar for consumption within 48 hours, or for larger appetites, serve the entire jar along with a portion of yummy veggies.

Can you freeze Little Dish?

Our Little Dish meals can be frozen safely, however the quality may be slightly affected by the freezing process. Please ensure that meals are defrosted thoroughly in a refrigerator before use, and used within 48 hours of defrost.

How many servings of vegetables are in a package?

There are one-two servings of vegetables in every Little Dish jar.

Is the safety of Little Dish products affected by Covid-19?

Our products remain completely safe to eat. Our products are manufactured in a FDA/USDA approved site which adheres to strict health code procedures that ensures the health and safety of the staff and our product.

According to the Center for Disease Control, COVID-19 is spread from person-to-person through respiratory droplets. The FDA states there is no evidence of food or food packaging being associated with transmission of COVID-19.

We will continue to monitor the current situation to stay informed on developments impacting the food and safety of our products.

Why is texture important in introducing Little Dish to my toddler?

Toddlers are naturally averse to trying new things when it comes to food. Its therefore important to expose your child to a variety of foods, flavors and textures that are safe for them to handle, to aid with their transition from purees and first foods to grown-up meals. This is where Little Dish come in, providing complete meals made with wholesome ingredients, but with pieces small and soft enough for your little one to manage.

Are your meals low in sugar?

Absolutely! We don’t add any sugar to our meals which means they are naturally low in sugar, with the only sugars present coming from the fruit and vegetables.

What makes Little Dish different from shelf stable toddler foods currently in the market?

Little Dish use wholesome, nutritious ingredients to curate delicious fresh meals for your toddler, just like those you would make at home if you had the time. Our meals contain no added sugar and no additives or preservatives, which is why you’ll find them in the fridge, not on the shelf.
 

Little Dish gears up for US launch

Graves launched Little Dish in the UK in 2006 after noticing a gap in fresh food options for toddlers. 

"There was so much for 6- to 12-month-olds, but nothing for toddlers,"​ Graves pointed out. 

According to the company, Little Dish chilled toddler meals and snacks are formulated to meet the nutritional needs of toddlers and are free from added sugar, salt, and preservatives. Each product contains one to two servings of vegetables.

"Everything is designed with a nutritionist so that it is perfectly nutritionally tailored for this particular age group. There’s a real science behind it,"​ Graves said. 

Aside from maintaining high nutritional standards for its products, Graves added that the Little Dish range is also meant to appeal to tiny taste buds and be as close to a home-cooked meal as possible.  

Little Dish US product range

"No one was replicating what mothers make in their own kitchen – really proper home-cooked meals," ​she added. 

In September 2017, Little Dish formed a strategic partnership with Chicago-based investment fund Profile Capital who invested US$21.6m ​(​£17m)​​ in the baby food brand to help it conquer the US market next. 

From shepherd's pie to veggie mac & cheese

To gear up for its US launch, Little Dish realized that its most popular products in the UK - shepherd's pie, fish pie, and curry - were not going to be as popular with toddlers in the US market. 

"Here in the US, some of those UK recipes really didn’t test well with our US toddlers. At this stage we’re not launching a fish pie in the US, but we tested more local recipes,"​ Graves mentioned.

Consumers can expect to see more American kid favorites such as macaroni & cheese, but with a veggie-powered spin on the dish.

"We definitely have a macaroni & cheese, but it’s just that our macaroni & cheese has cauliflower and butternut squash and sweet potato." 

The company made its US debut at Natural Products East in Baltimore, Maryland, in September and will be rolling out to retailers in 2019. 

Chilled baby food in the US 

Sold in chilled coolers at major UK retailers including  Asda, Sainsbury's, Tesco, and Waitrose, Graves noted how the UK market for chilled baby food is currently more developed than in the US, but that is changing. 

"We always wanted to take Little Dish to the states eventually, but to be honest it was really just recently where we felt like all the dynamics have been in place,"​ Graves said. 

"There's some really great innovation and new products in this space, and importantly the retailers are really starting to pay attention to it and they’re looking for solutions like this to be bring into their stores."

Fresh baby food brands such as Once Upon a Farm​ ​and PureSpoon have made headway in working with retailers to introduce coolers into the baby food aisle and make shelf space in the dairy case next to kids' yogurt, which has helped open up the category to other players and introduce more consumers to the concept of fresh baby food, she said.  

"In a perfect world, I think you would have refrigerators in [every] the baby aisle,"​ Graves said, adding that for its US launch Little Dish is focused on partnering with retailers and working with other brands to accelerate growth of the fresh baby food category. 

"This is what mothers are looking for....specifically millennial mothers; they want something as close to homemade as possible and that’s not always shelf stable."

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