Baby's burger food truck


Best Food Trucks | Baby's Badass Burgers

Preferred Vendor

4.65

(312 reviews)

Los Angeles

Hamburgers

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About Baby's Badass Burgers

BABY'S BADASS BURGERS American Food Truck in Los Angeles

Restaurant Veterans Hit the High Road with Gourmet Mobile Burger Concept
Baby's Badass Burgers sprang from the imaginations and experiences of ex-New Yorker restaurateur Erica Cohen (pictured left) and celebrated event planner Lori Barbera (pictured right).

Cohen launched her career in the restaurant world as one of the founding partners in the first of The ONE Group’s many restaurants. Cohen, a passionate foodie and burgermeister at heart who had "been searching for the perfect, quintessential cheeseburger since [she] was a little girl," decided that in order to satiate her quest she would have to create her own flawless burger: the Simple Original Beauty on the BBB menu. Cohen is responsible for day to day operations, staffing and quality control and also manages and oversees all BBB franchisees.

For her part, Barbera, who has produced dozens of events for celebrities, companies from Comedy Central to Paramount, and shows from Dancing with the Stars to Big Love, has applied her considerable event and catering expertise directly to BBB. She has created a buzz with clients from all over the entertainment industry who wish to enliven their lunch and dinner time offerings. Barbera keeps the BBB trucks booked months in advance, handles all of the company's marketing and PR, and also books and manages several prominent lots in the Los Angeles area. Together, the dynamic duo of Cohen and Barbera originated the Baby’s Badass Burger concept, design and branding, and developed and refined the menu.

Baby's Badass Burgers Food Truck Catering is available for parties, weddings, and corporate events.

4.65 (312 reviews)

Emily S.

October 2021

Massive burger, delicious fries!

Tracy S.

May 2021

Best burger I have had

Ariel H.

April 2021

The entire burger was AMAZING ! And customer service was quick!

Erin R.

March 2021

- best truck so far - great 👍 food - especially our 15 yr old teen!!! He lived your bbq bacon burger- also great fries

Diane P.

February 2021

The whole meal! Pig tail fries with baby sauce and all American burger! Employees were nice and prompt with online order and pick up time

T m.

January 2021

I really liked that the chili cheese fries were still crispy and not soggy even when smothered with all the sauce. I liked that my smoking burger had both patty and the loose ground beef, the double meat was really satisfying. My boyfriend said the his wife burger was amazing, something about the sauce made it taste like a Big Mac but way better and gourmet. We were pleasantly surprised with how good the burgers were. Thank you!

Scott M.

September 2020

Food tasted really fresh and well made. THANKS! Staff/chef were friendly and clearly knew how to run a great truck. Again, THANKS! Felt safe, clean, and although this was my first visit, I live across the street, so it won't be my last. See you next Thursday!

Mary F.

March 2020

Seeing Lori!!! 😁 And eating the burger like it was my last meal. And who knows - it just might be 🤷‍♀️😁🙆‍♀️

Taylor G.

March 2020

. Everything was delicious!

Regina G.

February 2020

After placing the order it only took a few minutes. I was concerned that it was ready so fast but the burger was fresh and the fries were hot when I got them. Will definitely try another burger. Thx

What Happened To Baby's Badass Burgers After Shark Tank?

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By Ree Winter/Updated: Sept. 28, 2022 1:34 pm EST

Baby's Badass Burgers started back in 2009 with one food truck, per the LA Times. Erica Cohen, an experienced restaurateur, and Lori Barbera, an event planner, decided to go into business together as they both shared a passion for burgers (via Baby's Badass Burgers).

The website describes Baby's Badass Burgers as "a playfully unique and entertaining mobile burger concept." It seems the big idea is that "attractive staff" members known as Burger Babes would serve gourmet burgers to customers from a hot pink truck. When the company was set to make its debut, Los Angeles Times contributor Jessica Gelt wondered in an article, "Will a rolling sex-and-meat show sell?" While Gelt described the concept as "unimaginative," the answer to the question posed by the piece was "probably."

Fast-forward about four years, and Baby's Badass Burgers was not only still selling but also bringing its burgers to "Shark Tank" (via Shark Tank Tales). The partners were seeking $250,00 for 30% of the business and dreamed of seeing their food served in all major cities (via Gazette Review).

Were the Sharks hungry for Badass Burgers?

Jaguar PS/Shutterstock

Over the course of its existence, Baby's Badass Burgers has certainly appealed to celebrities. The company's website names big-time actors and entertainers such as Billy Bob Thornton, Sean "P. Diddy" Combs, and Captain America himself, Chris Evans, among the famous figures who have been reeled in by the lure of beef and pink-clad servers. But were the stars of "Shark Tank" looking to buy what Erica Cohen and Lori Barbera were selling – 30% of their company – for $250,000?

During the episode, Shark, Barbara Corcoran asked, "So, I give you $250,000. How do you spend that money?" The partners intended to spend it on their first storefront, believing that the success they had seen with the food truck model would carry over. It was "always the vision" to open stores rather than roll out more trucks. But the Sharks thought this was the wrong move, saying that a quarter-million dollars wouldn't be nearly enough to sustain a brick-and-mortar restaurant.

A skeptical Kevin O'Leary argued, "There's so much risk that you don't have now with your [current] business model. Operating a physical location like that costs hundreds of thousands of dollars. I don't get it. What's the matter with you people? Why aren't you sticking to the trucks?" Ultimately, none of them wanted to invest.

Where is Baby's Badass Burgers now?

Baby's Badass Burgers

According to Shark Tank Blog, Erica Cohen and Lori Barbera also pitched their idea on the show "Restaurant Startup" but were unsuccessful there as well. They were unable to raise the funds for their dream goal of a physical restaurant or they took on the advice of the Sharks and have since opened several more trucks.

Per the Baby's Badass Burgers website, the brand's burgers can be found in LA, San Bernadino, San Diego, Ventura, and Orange County, California. The Ventura truck is listed as "temporarily closed due to Covid-19" with a message that it would reopen in 2021. But this hasn't been updated (via Baby's Badass Burgers). According to a Yelp description posted by Barbera, the badass burgers made their way to New Orleans in 2015, but that location has since closed. For a time, the company had expanded into Houston, Texas, but the last Facebook post for that location was in 2019, and the Shark Tank Blog said it was gone "as of March 2022."

Customers have had things to say about the company since its time on "Shark Tank." Despite some older reviews on Yelp complaining about rude customer service and soggy lettuce, the newer reviews tend to be mostly positive with 4 out of 5 stars. Owner Lori Barbera seems to make it a point to reply to nearly every review.

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LEGO Creator Monsterburger Truck (id 7

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Characteristics and description

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