Baby food package design

20 Unique Baby Food Packaging Ideas

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Riley von Niessen — June 8, 2017 — Lifestyle

These baby food products all come in unique packaging that ether increases their ability to appeal to a specific group of consumers, or make the act of actually using them simpler.

One product's packaging that focuses on aesthetics specifically are the 'Cherub Food' jars that were created by Me + James Studio. Each of the wide glass jars comes with a minimalist label on it, which features a cartoon mouth that has a little pink tongue sticking out of it to represent the act of licking one's lips. Beneath the brand's name, the flavors within the blended baby food products are shown. Due to their simple and modern look, the Cherub Food jars are eye-catching and convey that only the most necessary ingredients are used in the formula.

Another idea that's included are the baby food freezer trays called the 'Baby Garden Glaciers,' which are perfect for parents who prefer to make their own formulas. Each of the trays boasts various bright colors, and the individual pods have plenty of space for labels as well -- which can simply be written on with a whiteboard marker. In addition, the durable design of the trays means that they'll last throughout a child's entire early development -- saving parents money and reducing waste at the same time.

6.6

Score

Popularity

Activity

Freshness

Cold-Pressed Applesauces

The Applesauce Adventures Organic Applesauces are Ideal for All Ages

Conveniently Packaged Baby Puddings

The Organic Rice Pudding from Ella's Kitchen Comes in Pouches

Nutrient-Rich Baby Formulas

The New Compleat Formulas for Tube Feeding are Nutritionally Complete

Infant Superfood Meals

The Portable Piccolo Baby Food Serves High Contents of Beet and Kale

Baby Food Subscriptions

Little Spoon is Now Offering Baby Food Delivery for Its Freshly Made Meals

Modernized Baby Food Pouches

Bubs Organic Has Rebranded to Better Appeal to Its Target Audiences

Squeezable Snack Pouches

Sprout Organic SMASH is a New Line of Kid-Friendly Pureed Snacks

Cold-Pressed Infant Foods

The My First Savsé Baby Foods are Packed with Healthy Nutrients

Additive-Free Baby Foods

The Brand 'Cuore di Natura' Offers Nutritious Baby Food Products

Baby Food Freezer Trays

This Tray Allows Parents to Prepare and Freeze Baby Food in Advance

Versatile Organic Baby Foods

Yummy Spoonfuls' Baby Foods Cover Every Flavor Profile Imaginable

Cherubic Baby Food Jars

This Baby Food Reveals Endearing Minimalist Graphics

Convenient Ready-to-Cook Vegetables

Melissa's Produce Offers Nearly a Dozen Different Vegetables

Playful Organic Infant Foods

The Babylicious Homemade Organic Jar Baby Food is Nutritious and Cute

Purist Infant Food Pouches

These Bubs Organic Baby Food Pouches Spotlight Simple Ingredients

Lightweight Baby Food Packaging

The Lovemade Organic Baby Food Pots are Crafted without Glass

Meat-Focused Baby Foods

The Baby Likes Healthy Baby Food is Halal and Organic

Millennial-Targeted Baby Brands

The Latin Baby is a Baby Food Brand for Millennial Parents

Raw Baby Food Subscriptions

Raised Real Delivers Baby-Friendly Packets of Raw Meat and Veggies

Grinning Pablum Packaging

Yumyum Baby Food is Simple, Sweet and Designed to Make Parents Smile

Baby Food Packaging

When it comes to products formulated for infants, toddlers, and small children, we know that parents are really the ones making decisions about whether or not the item meets their family’s needs. While a little one may influence their mom’s or dad’s purchasing choices by excitedly accepting the product – or stubbornly refusing it – it’s still the adults who are scanning store aisles and conducting research on which foods, drinks, and other goods are right for their babies.

Safety is the top concern for consumers with children, which is why flexible, food grade, FDA-approved packaging is really taking off in this market. Stand up pouches won’t break or shatter like traditional glass jars, and they are lightweight and pliable enough that babies can easily hold the product.

Parents won’t have to worry about injury if a pouch is dropped because while it is made of thin material, the secret to its unique structure is the multiple layers of laminated film that are bonded together to keep the packaging intact. This blend of durability and flexibility is perfect for ensuring the package does not pose hazards for young consumers.

Stand up pouches for baby food ensure safe and effective storage, which are critical for keeping food and drinks protected from outside contamination and spoilage.

This form of packaging extends the product’s shelf life, which is convenient for busy parents. Moms and dads will be able to cut down their supermarket visits and save money while they’re at it. Flexible baby food packaging locks in nutritional and vitamin content while pushing oxygen and moisture out, the result of which wards off bacteria and maintains the high quality of the product inside.

Pouches can also be manufactured with additional convenient features that appeal to today’s active, on-the-go parent. Tear notches ensure easy and easy opening, while reclosable zippers allow consumers to portion the food while knowing it is protected from harmful external elements. Flexible baby food packaging is highly portable, making it great for travel. Busy parents can toss the product in a diaper bag without adding extra weight or worrying about leaks or spills during transportation.

Spouted pouches have become a widely popular option for packaging baby food because they are perfect for both juices and purred fruits and vegetables. They’re easy for parents to open, pour, and reclose, while simple enough for little ones to drink or suck the product right out of the package. Each component of a stand up pouch is safe to come in contact with food and drink, and the use of water-based inks during the printing process both lends well to vibrant designs without jeopardizing the product.

Baby food brands that switch away from heavy, rigid jars or plastic containers will greatly reduce their carbon footprint while attracting shoppers with eye-catching designs that highlight the wholesome, nutritious ingredients inside the package.

After artwork is approved, companies in this market can expect to see their completed pouches in 6-12 weeks and can work with our team to guarantee the package best protects and reflects their product. Custom printed pouches for baby food can be ordered in units as small as 10,000 at a time or as big as 5 million. No matter how many packages are required to keep your product safe and catch parents’ attention in stores, our team is here to help get your project started as soon as you’re ready.

trends in baby food packaging

Baby food belongs to the essentials - it is supplied in special packaging that meets many requirements: the safety of the product and its taste, detailed information about the composition and possible allergic reactions. When developing the design and functionality of packaging, it is important to take into account the interests of the target audience - these are parents and children from the age of one who can already express their reactions and attitudes towards the product. Nikolay Artamonov, founder and creative director of Otlichnosti, considered several approaches to category design.

Snacks

Minimalist bright and light packages with salivary design can be considered a classic approach. Communication is aimed at basic instincts - "Your child will be very tasty." Unusual flavor combinations also stimulate the desire to try the product.

Suitable for consumers of all ages, Applesauce Adventures Organic Applesauce comes in three flavors: Spicy Apple, Straight from the Tree, and Sweet as Apple Pie. Applesauce is packaged in a squeezable bag, which allows you to eat it right away or squeeze it into a separate container.

The Applesauce Adventures

Cherub Food jars are packed with a focus on aesthetics, with each plump glass jar featuring a minimalist label featuring a cartoon mouth with a tongue.

Cherub Food, Me + James Studio

With their simple, modern look, Cherub Food jars are eye-catching and show that only the most essential ingredients are used in the formula. Designed by Me + James Studio.

Cherub Food

Healthy products for an anxious audience

Parents are the most anxious target audience. The most important indicator for them is the usefulness of the products that they give to their babies.

Windows and fully transparent packaging detailing the ingredients and how they are processed are used by baby food designers to convey core brand values.

UK startup Keep It Real Baby makes nutritious, clean, organic baby food that is as close to homemade as possible. The Love Mondays packaging design is inspired by the core values of the brand: be honest, stay playful, stay inclusive, and keep inspiring.

Inspired by children's books, the designers hand-created textures and paper-cut illustrations that perfectly fit the idea of fair and fun food.

Horizon is a tribute to farm to fork with the highest quality ingredients. All this is balanced with a very clean and modern branding and color coding to make it stand out on the shelf as much as possible.

Functional bonuses

When the product itself is already useful and tasty, the functional advantages of packaging of a particular brand come into play. Convenient doypacks for feeding outside the home, mini-spoons, tight lids in case the child has not finished eating, as well as kitchen “gadgets” for making mashed potatoes on your own.

Little Spoon first introduced itself to parents as a healthy baby food brand that produces baby food formulas for different ages that prioritize freshness. With subscription and delivery options, parents choose the meal plan that best suits their schedule and their child's needs, as well as fresh, organic baby food once every two weeks.

Little Spoon

The brand has also taken care to include a small ergonomic spoon in each package, as the company believes it is important for children to learn to eat on their own and develop healthy eating habits from an early age.

Baby Garden Glaciers freezer trays from Cardboard Helicopter Product Design allow parents to save time and waste when preparing food.

Baby Garden Glaciers, Cardboard Helicopter Product Design

Each tray comes with six separate baby food containers that parents can store their baby food in advance. On the lids of these capsules, you can make inscriptions with markers - to comply with the shelf life.

Baby food manufacturer Plum Organics solved the problem of feeding children on the road - for this, the company turned to the IDEO agency.

Plum Organics, IDEO

The designers have developed transparent containers - a resealable lid makes it easy for parents to store food between feedings, and the container has a feature that allows them to keep track of the day they opened the package to make sure they don't throw away the unspoiled food food.

The new pack is easy and safe to stack and has a recess in the lid for parents to place a spoon, making feeding neat and hygienic.

Plum Organics, IDEO

Creative for kids and their moms

Today's parents are yesterday's millennials. In addition to the benefits, taste, environmental friendliness and functionality of the packaging, they appreciate the creative approach in design, which is unusual for the category.

The Latin Baby is a Florida-based brand that caters to the needs and preferences of millennial parents. Unlike classic brands that have been on the market for more than a year, the company uses superfood ingredients and decorative packaging.

The Latin Baby

The Latin Baby is designed with young Hispanic customers in mind. The brand can reach out to consumers using ingredients such as calabash, which are traditionally used in Latin American cuisine. The brand also eschews sugar and sweet fruits and opts for zesty spices instead.

Constructors

Startup Raised Real offers a subscription to baby food and a machine for making it. All food is organic and the menu is curated by one of the co-founders, who holds a PhD in nutrition and is a Registered Dietitian.

Raised Real / Behance

This is a pre-portioned meal that does not come pre-mixed. Instead, the company offers a machine that first steams food and then mixes it.

As we have seen from the selection of cases, baby food may be preferred by the target audience not only because of the price category and the compliance of the basic ingredients. Functionality and playfulness, demonstration of product freshness, the need for aesthetics - these tasks are successfully implemented with the help of packaging design.

Due to sanctions, Sady Pridonya will change the design of packaging for juices and baby food to "minimalistic"

photo: New packaging for Sady Pridonya juice

Due to problems with the supply of cardboard, special varnishes and paints caused by sanctions, the Volgograd juice and baby food manufacturer Sady Pridonya has changed the design of the packages. Most will be white.

“This design is a temporary and forced measure. Due to sanctions, serious problems arose with the supply of raw materials and necessary materials to our country, including certain types of cardboard, special varnishes and paints. The use of fewer colors for packaging design will ensure the uninterrupted supply of our products to retail outlets,” Sadov Pridonya said in a statement.

According to the source of the RTVI TV channel, the Russian factories of the Swedish-Swiss company Tetra Pak have switched to a “austerity mode” due to a lack of paint for packaging. In this regard, producers of juices, wine, fruit drinks in Russia will produce their products in white packaging using a minimum number of colors. In particular, according to the TV channel, in the near future, the packaging design will also be replaced by Dobry and Moya Semya juices.

pay attention!

A day earlier, Novy Prospekt reported that the international company Tetra Pak had stopped interacting with its Russian division, including coordinating financial documents, deliveries, and providing digital support. In the future, this creates the risk of a complete stoppage of production, not only for juice packages, but also for other products using Tetra Pak packaging. For example, the company provides packaging for half of the largest dairy producers in Russia. Milk production volumes, according to sources familiar with the situation, may be reduced by 20%, in addition, there will be problems with the delivery of dairy products to remote regions.

business sanctions special operation Russia