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Williams-Sonoma Beaba Babycook Baby Food Maker Review

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4.3

              Rated #35 in Feeding

By  ZigZag450 | Lorena, TX    

Apr 23, 2014

We bought this not knowing anything and we fell in love with it! It made making homemade healthy baby food a whiz! The down side is that it is a little expensive but worth every penny! It saves a lot of money on baby food and not to mention they're getting a better nutrition without all the preservatives!

By  aamita | NORTH OLMSTED, OH    

Oct 17, 2013

It works very good

By  vanessafas | NEW HAVEN, CT    

Jul 08, 2013

I wanted to love this, but found it a pain in the neck. I didn't like how small it was, and although I could steam and then puree, I can do that easier with the tools I already owned in my kitchen. This disappointed me, but I would actually recommend it to a friend who was younger and more patient than I am, and who did not already own other pureeing and blending tools.

By  cycoswmn | GAYLORD, MI    

Sep 10, 2011

I whole-heartedly recommend this for new mothers! I'm a grandma, and I wanted to give my daughter a gift that would enable her to give baby Gabriel natural food! As mentioned in other reviews, the item is a bit pricey, but I think it's well worth it! It makes feeding baby healthy foods as easy as buying processed food! = ) What could be better than that? Even though my grandson isn't able to eat solid foods yet, we've tried it out and can't WAIT for baby Gabe to start eating solids! I recommend this to every mommy, so maybe consider getting it as shower gift for someone special. ...!

By  dillngr9 | Baltimore, MD    

Sep 10, 2011

I LOVE this product. I wanted it the first time I saw it, but then I saw the pricetag and I new it wasn't realistic. We were really lucky to have stumbled upon a mis-shipment at a Pottery Barn outlet - and for some reason. They had no idea what to price them at so they said $30 and my husband quickly grabbed one. When he came home with it, I was ready to yell at him for spending so much - but then he told me the story and I was so thrilled. We made 95% of my son's food with this thing and I felt so good knowing exactly what I was feeding him! So while I'm not sure that I can recommend it for the real price that it is, if you know someone who has it and can borrow it from them, you really should. I've let two friends borrow mine for the convenience of it all and look forward to using it again someday.

By  mlesher38 | Athens, AL    

Aug 14, 2009

The price is a bit much for me, It's a great idea sounds ideal for a new mom or any mom, but for that much money it should be able to change my baby's diapers too.

By  jennyandscottk | Tonawanda, NY    

Jul 08, 2009

my infant is just under two months old - but we will be purchasing one soon!

By  jfpeck | Denver, CO    

Jul 06, 2009

I think this is a wonderful tool to help people gain better access to healthier foods, but it seems a bit pricey for something that one could use a pots, pans and a blender to do pretty much the same thing. I do like that it's an all in one gadget, but is it dishwasher safe? All of the reviews I've seen say to hand wash everything. This seems like it would make clean up much more time consuming.

By  cmcannizzaro | Lake Forest, IL    

Jul 04, 2009

A wonderful way to provide your baby with the freshest, healthiest foods. I would recommend this to anyone!

9 Best Food Processors 2022

We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.

This story was updated in September 2022 to ensure all picks previously tested and vetted by the Good Housekeeping Institute Kitchen Appliances and Culinary Innovation Lab were available and in stock.


Using a food processor is like having your own personal sous chef — it will save you from having to do tons of tedious and tiring prep work. A great food processor is able to dice, mince, grind, knead, puree, slice and shred. Whether you want to knead a pizza dough, grate potatoes and slice onions for latkes or puree a pesto, a trusty food processor will make the task faster. There are even blenders with food processor attachments or food processor–blender combos, which will help accomplish more in the kitchen with less equipment or having to decide whether to purchase a blender or food processor.

In the Good Housekeeping Institute Kitchen Appliances and Culinary Innovation Lab we test food processors for consistency and efficiency — we also grade each on ease of use, including readability of owner's manual, assembly, controls and more. Out of over 75 food processors we’ve tested over the years, our top pick of 2022 is the Breville Sous Chef. It's top-of-the-line when it comes to performance, featuring a super powerful motor, a micro-serrated S-blade, an adjustable slicer with 24 settings (ranging from paper-thin to thick-cut), a reversible shredder, a dough blade and more. It aced every test, dicing onions, mincing parsley and uniformly slicing tomatoes in seconds. These are the best food processors you can buy:

Our top picks

  • Breville BFP660SIL Sous Chef 12 Cup Food Processor

    $300 at Amazon

    $300 at Amazon

    Read more

  • Oster 2-Speed 10-Cup Food Processor

    $85 at Amazon

    $85 at Amazon

    Read more

  • Cuisinart 14-Cup Food Processor

    $250 at Amazon

    $250 at Amazon

    Read more

  • Magimix Food Processor 14-Cup Chrome

    $450 at Williams Sonoma

    $450 at Williams Sonoma

    Read more

  • Cuisinart 13-Cup Elemental Food Processor

    $200 at Amazon

    $200 at Amazon

    Read more

You can read more about how we evaluate food processors in our Lab and consumer tests — plus everything you need to know to shop for your new sous-chef — at the end of this guide. Looking for more ways to make food prep a breeze? Check out out guides to small kitchen appliances and the coolest kitchen gadgets any foodie would love.


Breville BFP660SIL Sous Chef 12 Cup Food Processor

Breville BFP660SIL Sous Chef 12 Cup Food Processor

$300 at Amazon

Credit: Breville

Thanks to a super powerful motor, Breville’s Sous Chef is the MVP when it comes to performance. It’s stacked with bells and whistles to give you the ultimate versatility, including a micro-serrated S-blade, an adjustable slicer with 24 settings (ranging from paper-thin to thick-cut), a reversible shredder, a dough blade and more.

This model earned perfect scores in nearly all of our tests, turning out evenly diced onions, minced (read: not bruised) parsley, perfectly ground Parmesan and uniformly sliced tomatoes in seconds. The sleek silver Sous Chef has multiple feeding tubes, one of which is large enough to hold an entire tomato or one-pound block of mozzarella.


Oster 2-Speed 10-Cup Food Processor

Oster 2-Speed 10-Cup Food Processor

$85 at Amazon

Credit: Oster
Pros
  • Dishwasher-safe parts
Cons
  • May bruise herbs

Of the food processors we evaluated, the Oster Total Prep was one of the easiest to use. This no-frills black model comes with an S-shaped blade for chopping, a dough blade and a reversible shredding and slicing disc. The lid and feed tube are super simple to assemble. And for quick cleanup, all parts and accessories are dishwasher-safe. In our tests, it evenly processed diced onions and shredded carrots — though it did leave parsley slightly bruised when mincing, this shortcoming is offset by the great price.


Cuisinart 14-Cup Food Processor

Cuisinart 14-Cup Food Processor

$250 at Amazon

Credit: Cuisinart
Pros
  • Simple design
Cons
  • Tricky to assemble discs

This food processor has a solid base so it didn't move around when kneading dough, and the bowl’s straight edges made it easy to scrape and clean in our tests. It has a simple design and performs well: In our tests, it excelled at chopping onions, mincing parsley and grinding Parmesan cheese, as well as slicing pepperoni and tomatoes. We particularly liked the paddle design of the buttons because they’re wide and operate by pushing down — no fussing with a touchpad. The lid has a large feed tube (for foods like potatoes and cheese) and a smaller one (for skinny items like carrots and celery). The accessories are top rack dishwasher safe.


Magimix Food Processor 14-Cup Chrome

Magimix Food Processor 14-Cup Chrome

$450 at Williams Sonoma

Credit: Magimix
Pros
  • Comes with three work bowls
  • Blendermix attachment turns food processor into a blender
Cons
  • Numerous accessories to learn

Magimix’s food processor with technology from Robot-Coupe (a brand primarily used in restaurants) brings a professional tool to your home kitchen. Featuring 6-cup, 12-cup and 14-cup mixing bowls, it has you covered whether you need to puree a small serving of baby food or knead brioche dough. It comes with two metal blades, a dough blade, two grating disks, two slicing discs, a Blendermix attachment, an egg whisk, a spatula and a storage box. If you want to upgrade this food processor there are additional attachments for purchase that will transform this food processor into a juicer, citrus press, spiralizer and so much more.


Cuisinart 13-Cup Elemental Food Processor

Cuisinart 13-Cup Elemental Food Processor

Now 11% Off

$200 at Amazon

Credit: Cuisinart
Pros
  • Earned perfect ease-of-use scores
Cons
  • Mediocre at shredding hard foods like carrots

This Cuisinart food processor includes interchangeable 13-cup and 4.5-cup work bowls — so you can use it to prep salsa or coleslaw for a large party or just for two. It comes with an adjustable slicing disc, a reversible shredding disc (for medium or fine consistency), a dough blade, a dicing disc, a versatile chopping blade, a cleaning tool and a storage case to hold your accessories. In our tests, this machine earned high scores at nearly every task, including kneading bread dough and shredding mozzarella cheese.


Vitamix 12-Cup Food Processor Attachment with SELF-DETECT™

Vitamix 12-Cup Food Processor Attachment with SELF-DETECT™

$187 at Amazon

Pros
  • Easy assembly and disassembly
Cons
  • Only compatible with Vitamix Ascent and Venturist motor bases

Already own a Vitamix blender and don’t want to purchase another piece of kitchen equipment? The Vitamix 12-Cup Food Processor Attachment is a great solution. This attachment comes with a base that lets the blender know you’re using the food processor attachment, a 12-cup work bowl with lid, two food pushers (one large, one small), one S-shaped multi-purpose blade, two reversible slicing/shredding discs and a slim disc storage case. It made smooth hummus and chopped parsley well in our tests. Even more attachments can be purchased for it, including a julienne disc and reversible fine shred and slice disc.


Cuisinart Mini Prep Plus Food Processor

Cuisinart Mini Prep Plus Food Processor

$40 at Amazon

Credit: Cuisinart
Pros
  • Dishwasher safe
Cons
  • Must hold button continuously for operation

Looking for a food processor but don’t have the storage space for a full-sized model? This compact option is a smart pick for little kitchens, dorm rooms or those who tend to make small portions. Ranking at the top of our tests, this 3-cup Cuisinart is a great do-it-all size: The chop and grind functions provide versatility to mince ingredients like herbs, onions, and meat or grind spices or beans with the blunt side of the blades.


Ninja Professional Plus Kitchen System with Auto-iQ

Ninja Professional Plus Kitchen System with Auto-iQ

Now 23% Off

$170 at Amazon

Pros
  • Dishwasher safe bowl, blades and accessories
Cons
  • No shredding/grating attachment included

The Ninja Professional Plus Kitchen System with Auto-IQ is a great option when looking for a food processor–blender combo. You can switch from blending a frozen margarita to chopping salsa just by switching the work bowl. This food processor and blender combo comes with a pitcher, two single-serve cups with spout lids, pro extractor blades, a 64-oz processor bowl, a chopping blade and a dough blade. One thing that we were missing from a traditional food processor was a shredding/grating disc. Reviewers love the suction cups on the bottom of the base for steady blending and that this machine can replace at least 3 pieces of kitchen equipment: full-sized blender, personal blender and food processor.


Thermomix Thermomix® TM6™

Thermomix Thermomix® TM6™

$1,499 at thermomix.com

Credit: Thermomix
Pros
  • Multiple functions in addition to food processor
Cons
  • Expensive

The Thermomix TM6 offers food processor functions like chopping, grating, crushing, mincing, grinding and milling — all controlled by its touchscreen and large knob. It also offers steaming and sauté functions, as well as unique features like sous-vide and fermentation. There are numerous components that come with the Thermomix like a mixing knife for chopping onions and mincing herbs, a spatula, a butterfly whisk for whipping cream and eggs, a splash guard, a Varoma basket (for steaming), a simmering basket and a mixing bowl. It features an integrated scale for weighing ingredients, a heating system and a touchscreen control panel.

We found that the Thermomix has a larger learning curve than most food processors, but with that came a lot of useful culinary techniques. The biggest downside to the Thermomix is the large price tag, but it can replace about 10 appliances in your kitchen, and the brand offers a complimentary 1-hour introductory tutorial so you can learn how to get the most out of your Thermomix right out of the box. It’s also equipped with thousands of recipes designed specifically for Thermomix via the Cookidoo app. Its smart, connected technology allows for over-the-air software updates that introduce new programs, like bread proofing, and one of its latest innovations is being able to order groceries right through the machine.


How we test food processors

The Good Housekeeping Institute’s Kitchen Appliances and Culinary Innovation Lab regularly tests food processors for how evenly they're able to dice onions, mince parsley, grind parmesan cheese, shred carrots and mozzarella, slice tomatoes and knead dough. We also take note of how quickly each model performed these tasks and how much food was left unprocessed.

We grade ease of use, evaluating how helpful the owner’s manual is; how easy the blades, chute, and lid are to assemble; the intuitiveness of the controls; the variety of settings offered and the cleanability.


What makes a great food processor?

✔️ Versatility: A top-performing food processor should be able to blitz whole or large pieces of fresh produce — like onions, carrots, herbs or potatoes — into uniform dices or minces in very little time. It should be able to take on tasks like grinding hard cheeses, pureeing soups or sauces, making emulsions like mayo and even kneading dough for bread. When shopping, look for a model that can slice and/or shred foods like tomatoes and cheese.

✔️ Accessories: All food processors come with a work bowl for chopping and pureeing — the best ones will include a slicing and shredding disc as well. Other accessories to look for are a smaller work bowl and blade for finer tasks, a dough blade, a dicing accessory and even a blender attachment for smoothies. Most are top-rack dishwasher safe.

✔️ Settings and speeds: Many food processors have just one speed, but some can have high, medium and low speeds. One must-have: A pulse setting. Pulsing lets you incrementally chop food and control the blade to limit your risk of overprocessing. It’s also great for getting an even chop: The stop-and-go motion allows unprocessed items from the top to fall onto the blade to be processed. Otherwise, items close to the blade just continue to be processed making the bottom more fine than the top.

✔️ Weight: A heavier base helps in terms of performance, but heft doesn't necessarily relate to more power. Lighter materials make food processors more affordable and easier to move around and store. Details like suction cups may seem cheap, but they help keep the base from moving around on the countertop.

✔️ Warranty: Food processors are known as an investment piece, but some people boast that they have had theirs for over 30 years. Before you splurge, take a look at the brand's warranty: The length often varies for motor and accessories.


What size food processor should I get?

Consider the types of tasks you'll be using your food processor for and choose your capacity from there:

✔️ 2- or 4-cup models are for very basic small tasks like chopping herbs, making hummus, pureeing baby food and whipping up dressing or mayo.

✔️ 8-cup models are best for beginners: They're not too big, and not too small. Keep in mind that while they can be used for pastry dough, it would be tough to make bread in this size.

✔️ 12- or 14-cup models are our recommendation for most households. They're versatile and large enough to handle bread dough, and they often come with a second small work bowl for smaller tasks and an assortment of accessories too.


    Why trust Good Housekeeping?

    In the Good Housekeeping Institute Kitchen Appliances and Culinary Innovation Lab, Director, Nicole Papantoniou oversees all of Good Housekeeping's content and testing related to kitchen appliances, tools, gadgets and gear. She's been testing kitchen appliances professionally since 2013 and has worked at kitchen appliance companies where she helped develop some popular air fryers as well as many recipes for them. She is trained in classic culinary arts and is a professional recipe developer.

    Kitchen Appliances Reviews Analyst, Eva Bleyer has tested everything from ranges to juicers to kitchen scales. As a trained chef from the Natural Gourmet Institute with a background in health supportive cooking, she has a great deal of experience using blenders.

    Eva Bleyer

    Kitchen Appliances & Innovation Lab Reviews Analyst

    Eva (she/her) is a reviews analyst in the Kitchen Appliances and Innovation Lab, where she tests kitchen gear, home appliances and culinary innovations. She graduated from NYU with a bachelor of science in food studies, nutrition and public health and is a trained chef through the Natural Gourmet Institute. Eva has more than 10 years of experience in the food industry, working as a food stylist, personal chef and marketing manager.

    Nicole Papantoniou

    Kitchen Appliances & Innovation Lab Director

    Nicole (she/her) is the director of the Good Housekeeping Institute's Kitchen Appliances and Innovation Lab, where she has overseen content and testing related to kitchen and cooking appliances, tools and gear since 2019. She’s an experienced product tester and recipe creator, trained in classic culinary arts and culinary nutrition. She has worked in test kitchens for small kitchen appliance brands and national magazines, including Family Circle and Ladies’ Home Journal.

    This content is imported from OpenWeb. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

    3 companies owned by Williams-Sonoma - Financial Encyclopedia

    Williams-Sonoma Inc. (WSM), an American manufacturer of fine tableware and contemporary furniture, started out as a small hardware store in Sonoma, California. Company founder Chuck Williams first moved to Sonoma in 1947, where he began working as a contractor and met a group of friends, who shared his love of cooking. A trip to Europe at 1953 was the catalyst that turned his passion into a calling. During his travels, Williams was introduced to classic French kitchen equipment unlike anything he had seen in America. A year later, he bought a hardware store in downtown Sonoma and soon turned it into a store specializing in French tableware. Thus Williams-Sonoma was born. The company has since expanded to sell high quality homewares of all kinds. years, continued to grow in size. The company attracted the attention of entrepreneur Howard Lester, who then acquired the company with a friend at 1976 and assumed the role of chief executive officer (CEO). In 1982, Williams-Sonoma raised funding through an initial public offering (IPO) to accelerate its expansion. Today, the company has more than 600 stores worldwide with a market capitalization of $6.4 billion. For fiscal year 2019 (FY), Williams-Sonoma reported net income of $356.1 million on net revenue of $5.9 billion.

    Today, Williams-Sonoma sells furniture and decorative accessories for every room in the home. He has also launched two distinct brands: West Elm for contemporary furniture and décor; and Mark and Graham, an online platform for personalized gift shopping. nine0005

    Williams-Sonoma used acquisitions to complement its internal growth, although not all of them were successful. In 1978, for example, it decided to enter retail gardening by purchasing Gardener's Eden, a catalog company that sells plants, tools and accessories. .Williams-Sonoma sold it in 1999. But other acquisitions have been far more successful in expanding Williams-Sonoma's sales, including an acquisition that uses augmented reality to give shoppers a whole new retail shopping experience.

    We will discuss three of these acquisitions in more detail below. The company provides a breakdown of sales for some but not all transactions.

    Pottery Barn Inc.

    • Business type: Multi-channel home furnishing retailer
    • Purchase price: out of stock
    • Acquired: September 1, 1986
    • Annual Net Revenue (Fiscal Year 2019): $2.2 billion

    Pottery Barn was founded in 1949 as a home goods store offering products of exceptional comfort, quality, style and value. Williams-Sonoma acquired the company from Gap Inc. (GPS) in 1986. At the time, Pottery Barn had about 21 stores located primarily in Manhattan, where they sold a limited range of merchandise. Williams-Sonoma has since grown it into a leading home furnishing retailer, selling products in stores and online. Pottery Barn's products include furniture, bedding, bathroom accessories, rugs, lighting and curtains.

    Based on the Pottery Barn brand, Williams-Sonoma launched Pottery Barn Kids in 1999 and then Pottery Barn Teen in 2003. The former focuses on furniture and décor for children's rooms, bedrooms, and play areas, while the latter offers furniture, bedding, lighting, and more for teen bedrooms, college dorm rooms, classrooms, and lobbies.

    Pottery Barn and Williams-Sonoma's parent brands are built on a reputation for selling high-quality products. But that image has been tarnished by a $1 million Federal Trade Commission (FTC) fine imposed this year on Williams-Sonoma for making false "Made in America" ​​claims on certain products. This included soft furnishings under the Pottery Barn Teen and Pottery Barn Kids brands, as well as Goldtouch Bakeware and Rejuvenation products.

    Rejuvenation Inc.

    • Business type: Lighting and home goods store
    • Purchase price: undisclosed
    • Purchase date: November 4, 2011

    Rejuvenation was founded in 1977 by two friends, Jim Kelly and Barbara Kerr, who borrowed $2,500 to open an appliance and parts store. By 2004, the company was generating about $25 million in annual revenue. The company was acquired by Williams-Sonoma in 2011. Based in Portland, Oregon, Rejuvenation specializes in bespoke lighting products. The company also sells other fittings, furniture, and home décor items. Rejuvenation's high-quality specialty products complement the Williams-Sonoma brand and expand its home product line.

    Outward Inc.

    • Business type: 3D and augmented reality
    • Purchase price: $112 million
    • Acquired: November 16, 2017 (announced)

    Outward is an enterprise technology startup founded in 2012 in San Jose, California. The company offers 3D imaging and augmented reality specifically designed for digital applications for the production of household goods and decorative accessories. Applications using augmented reality, add virtual images to the viewer's field of view, as opposed to virtual reality, which completely immerses the viewer in a virtual world cut off from the real physical world.

    Williams-Sonoma acquired Outward in 2017 for cash. Outward technology gives Williams-Sonoma customers an interactive shopping experience, allowing them to see a 3D preview of what their home might look like with new furniture.

    Williams-Sonoma Diversity and Inclusion Transparency

    As part of our efforts at Williams-Sonoma, data on the diversity of its board of directors, C-Suite, general management and employees as a whole across multiple dimensions. We have marked this transparency with a ✔. nine0005

    Williams-Sonoma becomes the new holiday entertainment trend

    Shoppers walk in front of Williams Sonoma at The Mall at Short Hills in Short Hills, New Jersey.

    Gabby Jones | Bloomberg | Getty Images

    As the big holiday gatherings return, a wave of party hosts are dusting champagne glasses, showing off new skills like baking bread and showcasing recipes they've learned during the pandemic. nine0005

    For Williams-Sonoma and other retailers, this is an opportunity to sell plates, kitchen appliances and more - and encourage people to add these items to their wishlists.

    Williams-Sonoma, in particular, has been worried over the past year as housekeeping orders have turned many Americans into amateur cooks, inspiring them to take up cooking and baking as a hobby and buying new furniture and decor items. . In addition to the flagship banner, the parent company owns other brands such as Pottery Barn and West Elm. nine0005

    The company's shares have more than doubled since January. The stock hit a 52-week high of $223.32 on Monday but recently traded around $210 on Wednesday, giving it a market cap of around $15.6 billion. However, the home improvement salesman said Americans still have a big appetite for cooking, entertaining and decorating their homes. These trends are expected to give him an opportunity that will last beyond the end of the holidays. nine0005

    In the coming years, Williams-Sonoma expects its annual revenue to grow at a moderate to high single digit rate. The company is expected to generate $10 billion in revenue by 2024 as it capitalizes on in-house design and digital investment. Macro trends such as a strong housing cycle will provide additional support.

    This year the growth will be even stronger. On Thursday, the retailer raised its fiscal 2021 forecast, forecasting revenue to rise from 22% to 23% year-over-year. nine0005

    Impress your friends with your culinary skills

    According to Ryan Ross, president of the Williams Sonoma brand, sales in recent weeks indicate that Americans are planning a more luxurious Thanksgiving and bigger holiday parties.

    Customers are buying larger tablecloths, cutlery and glasses than they did a year ago, he says. Food orders have also grown in size, with large turkeys selling faster than smaller ones and people getting more ready meals or side dishes to serve. In addition, as people become more confident in the kitchen, they are upgrading their tools, from more expensive knife blocks to more refined bakeware, he says. nine0005

    “While the world is opening up, people still love to cook,” he said in an interview. "When they learn how to cook, they love to cook and want to surprise their friends with their culinary skills."

    Williams-Sonoma CEO Laura Alber said people want to see family and friends again.

    "Last year was the year the holidays were pretty much forgotten," she told CNBC's Jim Cramer on "Mad Money" on Friday. “Did you eat turkey for two? It's been a slightly depressing season. This year, people are dying to come together, celebrate and decorate their homes, give gifts and all the wonderful things we haven't been able to do. In the past year." nine0005

    According to Ross, cooking has become a way for people to relax and unwind.

    "It's becoming a release," he said. “There is a sense of calm and hobby in cooking: as long as everything is open and people are traveling, the understanding of food and the transparency of what is in your food will not change.”

    Furnishing the house piece by piece

    Cristina Fernandez, senior analyst at Telsey Advisory Group, said the company has opportunities to sell furniture, among other things. Many Americans are still decorating large homes or second homes they bought during the pandemic. nine0005

    “When people move, they usually furnish the houses piecemeal,” she said. “They will move from room to room. They will clean the kitchen and then they will say: “I have a good kitchen, let me do the next room.”

    It raised its price target for Williams-Sonoma after it reported earnings last week from $220 to $250, about 19% higher than it is now. The firm evaluates the results of the company better.

    Fernandez said that the company has an advantage because the demand for household goods is very high. He was able to opt out of promotions. nine0005

    The flagship brand will face tougher comparisons going forward and could suffer next year if consumers switch to cheaper furniture and kitchenware due to inflation or other spending priorities, she said. The Williams Sonoma Home furniture line tends to command a higher price tag than Pottery Barn and West Elm.

    In the last quarter, his furniture brands showed the fastest growth. West Elm's third-quarter same-store sales rose 22.5% year-over-year, while Pottery Barn Kids and Teen jumped 16.9%, and Pottery Barn - by 15.9%. Sales at Williams Sonoma stores open for at least 12 months, with e-commerce sales up 7.6% year-on-year over the same period. But it was on top of a 30.4% increase last year.

    Overall, the parent company posted a nearly 17% increase in same-store sales over the three-month period, beating Wall Street estimates.

    Fernandez expects flagship brand Williams Sonoma to drive sales by expanding its private label products and exclusive merchandise, such as meat rubs and seasonings from grill cooker Traeger or premium cookware endorsed by celebrity chefs, like Bobby Flay. nine0005

    Earlier this month, Williams Sonoma launched a membership program called Williams Sonoma Reserve to keep customers interested. Members get free shipping on many items, access to a recipe app, and virtual cooking classes and events with celebrity chefs like Ina Garten. Subscription service costs $99 per year. Customers can also subscribe to the recipe-only app, which costs $39.99 and includes instructional videos. nine0005

    Ware on display at Willams-Sonoma retail store in Corte Madera, California.

    David Paul Morris | Bloomberg | Getty Images

    Getting Ready for Guests

    "Home retailers will have multiple ways to make money over the holidays," said Joe Derochowski, home industry adviser at The NPD Group. The initial wave will come from consumers hunting for new coffee makers, cookie cutters and more as they prepare for the arrival of guests. nine0005

    An increase in sales can occur if people request these items as gifts or buy them for others. And at parties, people might spot an attractive gadget or kitchen tool after hearing friends or family rave about it and then decide to buy it, he said.

    According to him, in early December there is an upward trend in sales of hosting-related items such as glassware, plates and storage for leftover food. However, retailers will have to find ways to keep sales going as consumers spend more time traveling, dining, and other activities outside the home next year. nine0005

    According to NPD forecasts, in 2022, unit costs for the home industry will fall by 5% compared to 2021. However, it will still be about 14% above the 2019 level. The NPD category includes household items, kitchen electronics, home tools such as vacuum cleaners and air purifiers, and personal care products such as electric toothbrushes. It does not include furniture or home decor items.

    NPD's Derochowski said convenience-related products could be a potential growth area. He said people can buy automatic espresso machines, robotic vacuum cleaners or multicookers like deep fryers, slow cookers and toasters when they get busier again. nine0005

    “The level of convenience in our lives has increased,” he said.

    The more people have fun this holiday season, the more they can give homemade cookies and jams. Chris Malcosky, CEO of Home Solutions at Newell Brands, said she expects to see sales of Rubbermaid's Brilliance product storage line and Ball stone cans.

    Newell Brands

    See also

    Upgrading

    Other retailers also pointed to Americans' pent-up desire to host family and friends during the holiday season and beyond. Lowe's and Home Depot have expanded their selection of home decor and showcased it on websites and in ads. nine0005

    Even consumer electronics retailer Best Buy said they wanted more home products. Earlier this month, she acquired Yardbird, a brand that sells outdoor furniture such as garden sets, fireplace tables and wicker chairs, Yardbird.

    These retailers compete in a very fragmented market. Williams-Sonoma was able to cash in when one of its competitors, luxury kitchen retailer Sur La Table, filed for bankruptcy during the pandemic and closed many of its stores. nine0005

    Real estate trends are also working in favor of retailers, especially as more millennials become homeowners. Albert said the hybrid workflows are also boosting the company's sales.

    “If you are at home at least one day a week or half a day, you work less, and you come home and do something early in the morning, you will care more about how your house looks,” she said. on Mad Money.

    Newell Brands, the company behind Calphalon, Ball and Rubbermaid, said consumers are gravitating towards higher quality kitchenware. Its products are sold at stores such as Bed Bath and Beyond, Walmart, Costco and Williams Sonoma. nine0005

    “What I've seen all over the place is a push for more mid-range and premium pricing or higher quality functional products,” said Chris Malkosky, CEO of home solutions company.

    Even when it comes to food storage, she says, more consumers are buying Rubbermaid's sleeker glass containers or FoodSaver's high-tech vacuum sealers.

    And she said she expects Ball mason bins and other storage containers to be on sale this holiday season. Many of the same kitchenware customers have missed out on rhubarb jam, cookies, or other homemade food items for family and friends during the pandemic. nine0005

    “Gourmets love to give away what they have made,” she said.

    She expects more sophisticated and innovative cookware to drive sales in 2022. In addition, she said, inflation could actually inspire more Americans to keep cooking to save money.

    Owning an entertainment space

    Ross said food and furniture are two areas where flagship brand Williams Sonoma plans to expand. Its stores and website feature numerous shelf-stable products, from cake mixes to pasta sauces under the Williams Sonoma brand. It also delivers prepared food to people's doorsteps. It sells delicacies, sometimes under well-known brands such as the Casamigos tequila company. nine0005

    Consumers can expect to see even more food choices in the coming year, such as more international flavors and cocktails, Ross said.

    The flagship brand has also improved the aesthetics of its Williams Sonoma Home furniture brand, making it "more refined and elaborate" and making it "an online luxury furniture store," Ross said.


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