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Whole Wheat Ajwain Jaggery Teething Sticks | Teethers for Kids | Food Teethers 150g

Rs. 175.00

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Dry Dates Powder | Kharik Powder - Natural Sweetener, 200g

Rs. 300.00

Ideal if you are looking for a natural replacement for white sugar in your little...

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Sathu Maavu Multi-grain Millet Porridge Mix 200g

Rs. 275.00

Recommended for little ones ready for all grains & nuts. Freshly prepared porridge mix once...

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Sprouted Ragi, Almond & Date Porridge Mix 200g

Rs. 275.00

Recommended for little ones ready for all grains & nuts. Freshly prepared Sprouted Ragi /Naachni...

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Dry Fruits & Seeds Powder for Kids 100g

Rs. 300.00

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Dry Fruit Jaggery Cookies, 150gms

Rs. 199.00

Millet cookies recommended for kids who are ready for all grains & nuts. Best if...

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Whole Wheat, Almond & Dates 200G

Rs. 285.00

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Sprouted Ragi Porridge Mix 200g (Plain)

Rs. 200.00

Recommended for little ones who have just started solids. Freshly prepared homemade Sprouted Ragi /Naachni...

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Ragi & Sesame Jaggery Teething Sticks 150g

Rs. 175.00

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Assorted Pack of 6 - Organic Ragi, Dry Fruit, Millet, Jowar, Foxtail & Chocolate Jaggery Cookies X 6

Rs. 839.00 Rs. 1,194.00

Assorted pack of millet biscuits recommended for kids who are ready for all grains & nuts....

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Ragi and Choco Jaggery Cookies 150g

Rs. 199.00

Healthy ragi cookies recommended for kids who are ready for all grains & nuts. Best if...

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Multi-grain Millet Jaggery Cookies 150g

Rs. 199.00

Healthy multigrain biscuits recommended for kids who are ready for all grains & nuts. Best if...

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Bajra and Pumpkin Seeds Porridge Mix 200g

Rs. 300.00

Recommended for little ones ready for all grains & nuts. Freshly prepared porridge mix once...

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Millet & Sesame Jaggery Teething Sticks 150g

Rs. 175.00

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Amla Powder 100g

Sold Out Rs. 250.00

100% Dried Amla powder or Gooseberry powder. Amla is know as one of the best...

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Sprouted Ragi Carrot Porridge Mix 200g

Rs. 275.00

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Ragi & Amaranth Jaggery Cookies, 150gms

Rs. 199.00

Millet biscuits recommended for kids who are ready for all grains & nuts. Best if...

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Rice & Moong Khichdi Mix 200g

Rs. 275.00

Rice & Moong Khichdi mix is one of the best first foods for your little...

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Jowar Almond Jaggery Cookies 150g

Rs. 199.00

Healthy multigrain biscuits recommended for kids who are ready for all grains & nuts. Best...

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6 Trial Pack Combo - Organic Porridge Mixes & Dry Dates Powder - 50g each

Rs. 465.00 Rs. 525.00

Organic Porridge Mixes - Product Description Freshly prepared organic porridge mixes once you order online....

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Foxtail Almond Jaggery Cookies 150g

Rs. 199.00

Healthy millet biscuits recommended for kids who are ready for all grains & nuts. Best...

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Kodo Millet & Walnut Porridge Mix, 200g

Rs. 300.00

Recommended for little ones ready for all grains & nuts. Freshly prepared porridge mix once...

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Pack of 3 - Whole Wheat, Ragi & Millets Teething Sticks 150g X 3

Rs. 475.00 Rs. 525.00

Recommended for little ones who are ready for all grains & nuts. Best if they...

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Little Millet & Dates Porridge Mix, 200g

Rs. 275.00

Recommended for little ones who are just starting solids. Freshly prepared porridge mix once you...

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Foxtail Millet & Dates Porridge Mix, 200g

Rs. 275.00

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Sprouted Ragi & Makhana Porridge Mix, 200g

Rs. 275.00

Recommended for little ones who are just starting solids. Freshly prepared porridge mix once you...

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Trial Pack - Kodo Millet & Walnut Porridge Mix, 50g

Rs. 85.00

Recommended for little ones ready for all grains & nuts. Freshly prepared porridge mix once...

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Trial Pack - Organic Sathu Maavu Multi-grain Millet Porridge Mix 50g

Rs. 85.00

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Trial Pack - Little Millet & Dates Porridge Mix, 50g

Rs. 85.00

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6 Trial Packs - Organic Millet Porridge Mixes Combo - 50g each X 6

Rs. 465.00 Rs. 510.00

Organic Porridge Mixes - Product Description Freshly prepared organic porridge mixes once you order online....

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Trial Pack - Organic Foxtail Millet & Dates Porridge Mix, 50g

Rs. 85.00

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Early Foods - Combo of Porridges (Sprouted Ragi Almond Date, Kodo Millet and Sprouted Ragi Makhana)

Rs. 765.00 Rs. 850.00

Products: Sprouted Ragi & Makhana Porridge Mix, 200g Organic Sprouted Ragi, Almonds and Dates...

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Trial Pack - Sprouted Ragi Carrot Porridge Mix 50g

Rs. 85.00

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Early Foods - Combo of Porridges (Sathu Mavvu, Little Millet and Bajra)

Rs. 765.00 Rs. 850.00

Products: Bajra & Pumpkin Seeds Porridge Mix, 200g Sathu Mavvu Multigrain Millets Porridge Mix, 200g Little...

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Trial Pack - Sprouted Ragi & Makhana Porridge Mix, 50g

Rs. 85.00

Recommended for little ones who are just starting solids. Freshly prepared porridge mix once you...

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Trial Pack - Organic Sprouted Ragi Porridge Mix 50g (Plain)

Rs. 85.00

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Early Foods - Combo of Porridges (Sprouted Ragi & Carrot, Rice & Moong, Whole Wheat Almond Date))

Rs. 765.00 Rs. 850. 00

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Pack of 2 - Dry Fruit Jaggery Cookies, 150gms x 2

Rs. 320.00 Rs. 398.00

Healthy dry fruit biscuits recommended for kids who are ready for all grains & nuts....

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Pack of 2 - Ragi & Sesame Jaggery Teething Sticks 150g X 2

Rs. 325.00 Rs. 350.00

Recommended for little ones who are ready for all grains & nuts. Best if they...

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Pack of 2 - Millet & Sesame Jaggery Teething Sticks 150g X 2

Rs. 325.00 Rs. 350.00

Recommended for little ones who are ready for all grains & nuts. Best if they...

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Pack of 6 - Ragi and Choco Jaggery Cookies 150g x 6

Rs. 839.00 Rs. 1,194.00

Healthy ragi cookies recommended for kids who are ready for all grains & nuts. Best...

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Pack of 6 - Dry Fruit Jaggery Cookies, 150gms x 6

Rs. 839.00 Rs. 1,194.00

Healthy millet cookies recommended for kids who are ready for all grains & nuts. Best...

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Pack of 6 - Jowar Almond Jaggery Cookies 150g x 6

Rs. 839.00 Rs. 1,194.00

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Pack of 6 - Multi-grain Millet Jaggery Cookies 150g x 6

Rs. 839.00 Rs. 1,190.00

Healthy multigrain biscuits recommended for kids who are ready for all grains & nuts. Best...

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Pack of 6 - Ragi & Amaranth Jaggery Cookies, 150gms x 6

Rs. 839.00 Rs. 1,194.00

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Pack of 6 - Foxtail Millet & Almond Jaggery Cookies 150g

Rs. 839.00 Rs. 1,194.00

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Business dialogue “An hour with the Trade Representative of Russian Children’s Products Industry: Russia – India” took place at the XII IDT Congress

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12/23/2021

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Within the framework of the XII Congress of the Children's Goods Industry, an online business dialogue "An Hour with the Trade Representative of the Russian Children's Products Industry": Russia - Delhi" was held, organized by the Ministry of Industry and Trade of Russia and the Association of Children's Goods Industry Enterprises. The main speakers of this session were Evgeny Ostapkevich, Head of the Operations Department of the Trade Representation of the Russian Federation in the Republic of India, Anna Krotova, Head of the International Economic Center, and Nikita Semenov, member of the Board of Directors of the Topol Group of Companies. Anastasia Vasilkova, co-founder and head of the direction for the development of export of goods and services of Choupette, moderated the hour with the trade representative.

Yevgeny Ostapkevich, Head of the Operations Department of the Trade Mission of the Russian Federation in the Republic of India, spoke about the specifics of interaction with Indian partners and measures to support exporters provided by the Trade Mission of India. The speaker spoke about the general economic situation in India and the state of affairs in the Russian-Indian trade and economic cooperation, with a special emphasis on children's products that could be in demand in India.

The expert named two categories of goods: children's toys and baby food, and explained why, according to the trade mission, they will be in demand in the growing Indian market.

India's children's toy market reached US$1.2 billion in 2020. Of these, only 20% are produced in India, 80% are exported from other countries, primarily from China: the export of toys from China reached 600 million US dollars. According to analysts' forecasts, the children's toys market in India will grow by another 12% over the next 5 years.

The Indian government is trying to stimulate its own production of toys, in particular, protective import duties. For some goods, the duty rate reaches 60%.

Basically, toys in India are produced by small and medium-sized businesses. Clusters in which producers work on favorable terms are usually created by the states and they operate on the basis of a common message - "Make in India". Indian authorities give their producers significant preferences.

In this regard, the Trade Representation recommends that Russian companies enter the Indian toy market, taking into account local realities - the prospect of localizing production in India, which will help to avoid barriers in the form of high duties and expensive logistics.

The second interesting niche for export is baby food. The mentality needs to be taken into account here - Indians have a traditional way of thinking and don't really trust packaged baby food, especially for babies. But at the same time, the demand for baby food is growing along with an increase in the birth rate.

In addition, in India, the number of working women who have to look for a replacement for traditional nutrition is constantly increasing. The main export segments, as seen by the Trade Delegation, are milk formulas, cereals for baby food and ready-made mixtures of vegetables and fruits. These prepared food segments are the fastest growing and are expected to grow by another 22% in the near future.

Baby food, like toys, is subject to high import duties. The import of food products in India is controlled by a special division, and a license will be required for a particular manufacturer or supplier.

In general, for all comers who would like to enter the Indian market with Russian goods, a "field" or "desk" study will be mandatory. If you come to the conclusion that your product will be in demand, study the sales channels - they often do not coincide with Russian ones. The third step is to bring products in line with international and Indian standards and identify partners correctly. The most reliable payment system when dealing with Indians is a letter of credit.

The Indians discuss each clause of the treaty for a very long time, they do not make hasty decisions. When entering the Indian market, one should not expect an instant result, one must be prepared for lengthy negotiations, including on opening part of the production in India and creating jobs there.

The Trade Delegation is ready to advise anyone who would like to enter the Indian market and can provide a partner search service with a preliminary check of interest. Together with the REC, the Trade Representation organized a special export support group.

The recording of the event is available at the link.

A conversation about how to properly enter and promote Russian manufacturers of children's goods in different countries, not only in India, will be one of the topics of discussion at the Secrets of Children's Marketing forum, which will be held on March 16-17, 2022.

Reference

The Children's Goods Industry Congress is the main industry event of the year, which is held to organize a dialogue between business and the state, popularize the best practices of industry leaders, and form new tools for international and scientific and industrial cooperation. The event is held with the assistance and support of the Federal Assembly of the Russian Federation, the Ministry of Economic Development, the Ministry of Education, the Ministry of Education and Science, the Ministry of Finance, the Ministry of Labor, the Ministry of Culture, the Ministry of Natural Resources and other departments.

Representatives of the Russian and international children's goods market, industry experts and organizations were invited to participate in the XII IDT Congress in 2021. Participation in the event is free.

The main topic of the XII Congress of the children's goods industry was the concept of sustainable development in the interests of childhood, which is reflected in the Action Plan ("road map") for the development of the children's goods industry until 2024, approved by the order of the Government of the Russian Federation No. 1813-r of 07/11/2020. and determining all the important and complex tasks of industry for a given period.

Children's vegetable puree: edible or inedible?

/ All materials

GOST not Decree

The tasting of vegetable puree was conducted by specialists who have devoted many years to the development of baby food. Their opinion can be trusted. But we want to warn you: it is impossible to guarantee that the child will like the same puree as the experts (rather, you should rely on your own taste). Much more important is compliance with safety requirements. And most of the samples we tested meet the standards. Most, but not all.

Let's deal with quality

Andrey Mosov, head of the expert department of NP Roskontrol, doctor:

“Such characteristics as sweetness, bitterness or “unexpressed taste” are subjective. Parents most often pay attention to the water content of the product. The presence of water in the composition of vegetable puree is not bad for the first feeding. You just need to understand that water is a cheaper raw material than a pumpkin.”

Irina Konokhova, leading expert of NP "Roskontrol", doctor:

“Indeed, in most of the tested vegetable purees, the mass fraction of chlorides (i.e. salt) is 0.2%, and in the Babushkino Lukoshko, Heinz and Semper purees it is 0.3%. Perhaps this is due to the higher natural content of sodium chloride in the feedstock, although it cannot be ruled out that salt was added. However, this intake of salt with complementary foods is acceptable, given the physiological need for sodium in children. The permissible mass fraction of chlorides in children's vegetable puree is 0.6%, and this figure is not exceeded in the tested samples.

How about sterility?

Let's start with the main thing: all samples meet the requirements of industrial sterility. Pesticides were not found in any of the samples, and all samples meet the standards in terms of nitrate content.

In addition, the puree was checked for the content of 5-hydroxymethyl furfural . It was not found in any of the samples.

All preservatives and sweeteners are prohibited in baby food. We checked the puree for the presence of sorbate, benzoate, sulfur dioxide (these are preservatives) and determined the mass concentration of sweeteners. Parents can be calm: no preservatives or sweeteners were found in the samples.

One in the jar, another on the label

Andrey Mosov, head of the expert department of NP Roskontrol, doctor:

in pumpkin puree should be 3.6% (in boiled pumpkin - 4.6%).

Summing up and drawing conclusions

Roskontrol experts noted that the manufacturer of puree Semper misleads the consumer about the presence of sugar in the composition. A mark "Bebivita" does not correspond to the actual product name - it is indicated in small print on the back of the label ("Complementary food product - mashed pumpkin and potatoes").
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