Where is heinz baby food made

Kraft Heinz goes fully natural for new baby food brand » strategy

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Kraft Heinz is looking meet demand for baby products that feel “homemade,” sustainable and natural, replacing the Heinz Baby brand with an extensive selection of purees under its new Heinz By Nature line.

And the CPG company is promoting them with a baby book and in-store messaging that aims to inform parents about its natural attributes and engage with them more meaningfully.

According to the company’s insights, 50% of meal occasions for parents with babies are cooking for their babies and starting to introduce them to solid foods. And when parents buy pureed food, they want it to have natural ingredients and nothing artificial, says Daniel Gotlib, associate director, brand building and innovation at Kraft Heinz.

According to Gotlib, while “organic” is still important to parents and is table stakes for the category – it still appears on the Heinz by Nature label – the company’s insights show consumers prefer the concept of something that’s “natural”: 65% of parents would prefer baby food made with natural ingredients, compared to 48 per cent who prefer organic. This is reinforced by messaging on pack: “Made from nature, close to homemade.”

The baby food landscape is highly competitive, with a mix of CPGs, private label and local smaller brands all battling for category supremacy. Gotlib says Heinz By Nature’s differentiator is not just its natural ingredients, but the sheer variety of SKUs: there are 40 flavours, with 21 in on-the-go pouches and 19 in recyclable glass jars.

Pouches have become the leading baby food format for consumers over the last few years, as they have preferred the on-the-go convenience. However, in contrast to glass, flexible plastic pouches are typically difficult for municipalities to recycle because of their multi-polyethylene structure and wet food content. In the U.S., Nestlé subsidiary and Heinz By Nature competitor Gerber introduced a mono-material pouch to streamline the recycling of plastic pouches and has partnered with Terracycle.

However, a focus on sustainability is another key differentiator for Heinz’ line, and Gotlib says the company sees a “significant role for glass in the future, especially as sustainability becomes more top-of-mind with consumers.”

According to the latest from Allied Market Research, pureed food is the second most popular baby food category after cereals, and the Canadian baby food market is projected to reach $2.4 billion by 2026, growing at a CAGR of 7.60% from 2019 to 2026. The online store segment is projected to grow with the fastest CAGR during the forecast period, likely accelerated thanks to COVID.

In-store still plays a very key role, however, and Heinz By Nature’s launch includes executions of in-store displays and flyer placements. The packaging design and on-shelf messaging is crafted to inform parents on the product claims, ensuring they “can easily read and understand the natural elements of each SKU,” Gotlib says, a key factor in standing out.

Heinz By Nature is also launching “A Wonderful Meal from Nature,” an interactive baby book, designed to help babies establish a healthy relationship with food. The books are being distributed via Moms Meet, an online parenting community and a Heinz sampling partner, and will also be popping up nationwide through Little Free Library, a non-profit that promotes neighborhood book exchanges, as well as through a social giveaway by author and dietitian Abbey Sharp. This is an important way to extend the social campaign – according to Gotlib, new moms and parents rely heavily on word-of-mouth, social media and online discussions to make their purchase decisions and get advice from like-minded parents.

The full campaign spanning digital, social, PR and sampling partnerships, rolling out as a staggered launch over the next two weeks. The strategy and creative was led by The Colony Project, which worked with Friends & Enemies on production, and media was led by Starcom. SLD led the Packaging Design.

Guide to Heinz Baby Food

ARTICLES 4 months GUIDE TO HEINZ BABY FOOD

Heinz^®offers a range of specially prepared baby food products for different developmental age stages in jars and pouches. All of Heinz^® baby food products are carefully made with no artificial colours, flavours or preservatives.

Heinz^® Colour Coded Baby Food

To help make shopping for baby food easier, Heinz^® baby food range has colour coded ‘age stage buttons’ on the packaging, so you can choose what you need at a glance. Each colour range has a different flavour or texture to suit your baby’s age and stage of development.

Blue 4+ months Beginner foods

These are foods with a puréed texture that are suitable for baby when they’re first starting on solids from four to six months of age (but not before four months). These pouch and jar baby foods include fruit recipes, and veggie and meat meals. Farex^® baby rice cereal is iron-fortified and is also a great first food.

Yellow 6+ months Explorer foods

These include foods with a puréed, smooth or mashed texture, and are suitable for babies from six months onwards. The Heinz^® yellow labelled baby food range in pouches and jars are designed to give your baby an increased variety of flavours and textures. The custards in this age range, include the new no added sugar varieties. They are yummy as an occasional treat for dessert.

Green 8+ months Adventurer foods

These foods in pouches and jars are suitable for babies from eight months onwards. They provide an increased variety of tastes, and the jars provide more challenging soft lumps textures and a larger serving size.

Heinz^® Little Kids 1-3 years

The Heinz^® Little Kids meal, snacks, brekky and custard range are suitable from 1 year onwards.

We recommend that babies are spoon fed our Heinz^® baby food and not fed directly from the pouch. This is because spoon feeding is important for babies to learn how to eat and chew food, and baby can also see, smell and touch the food – an important part of the learning experience!

Serving Heinz^® baby food:

Heinz^® Pouch Baby Food Serving Guide

Simply squeeze into a bowl or onto a spoon and serve.

To serve warm, place pouch in bowl of hot water until warm. Prior to serving shake gently to evenly distribute heat.

After heating, always test temperature before serving to baby.

Any uneaten or remaining heated baby food must be disposed of after feeding.

Heinz does not recommend feeding directly from the pouch.

Do not microwave in pouch.

Storage: Once opened, store in the fridge below 4°C and enjoy within 48 hours.

Heinz^® Glass Jar Baby Food Serving Guide

Simply spoon into a bowl and serve.

To serve warm, spoon into a bowl and heat in a microwave until warm.

After heating, always test temperature before serving to baby.

Discard uneaten serving.

Storage: Once opened, store jar in the fridge below 4°C and enjoy within 48 hours.

Young children must always be supervised and sitting in an upright position when eating.

For more information on Heinz^® baby food products, you can contact us on 1800 633 333.

The materials published on this website are of a general nature and have been provided for informational purposes only. Always consult your medical practitioner or a qualified health provider for any further advice in relation to the topics discussed.

Heinz baby food | About the most beloved and beautiful

The Heinz company is a recognized expert in baby food, founded in 1869, manufactures and supplies its products to many countries of the world. Modern production technologies, strict control systems, the latest scientific developments - all this allows us to make Heinz baby food natural, tasty and healthy.

A short video about Heinz baby food:

How to choose the right baby food for your child

Most parents sooner or later face the question of how and by what criteria to choose a mixture, porridge or puree for the baby. Until recently, young mothers made food for their children at home, but nowadays, most modern mothers choose commercially prepared ready-made baby food. However, each of us must approach his choice responsibly. In order not to make a mistake in choosing, you need to give your choice to world-famous baby food companies, such as Heinz. These companies comply with all stages of quality control and use the latest developments in the production of baby food.

Fruit and vegetable purees are the first complementary foods. It is important to choose them according to the stages of feeding.
When purchasing baby purees in stores, you should pay attention to the integrity of the jar, the color and composition of the product. If there is no sediment at the bottom of the jar, this indicates the absence of stabilizers, which is very important. A sign of the absence of dyes is a natural, not very bright color. All these signs and differences, you can carefully examine the jars of Heinz vegetable and fruit puree.

Porridges are also a very important product in baby food, some general rules can help parents understand their diversity and assortment. First, it is important to choose the type of cereal that is right for your child. For kids with allergies, low-allergenic Heinz cereals are suitable: rice, buckwheat, oatmeal with prebiotics. Dairy-free cereals are suitable for those who suffer from lactose intolerance.

A wide range of Heinz products

Infant formulas, purees, cereals, soups, noodles, biscuits, juices and puddings - all this is a diverse range of Heinz products.

1. Tasty and healthy cereals
The city of Georgievsk is home to Russia's first plant for the production of instant cereals, puddings and soups for children by Heinz. These products are developed jointly with leading Russian and foreign nutritionists and pediatricians. The composition of Heinz cereals includes inulin, which belongs to the real natural prebiotics of plant origin and is found in large quantities in asparagus, artichoke, chicory, wheat, bananas and garlic. Inulin also allows calcium to be absorbed into the body and has a good effect on the process of lipid metabolism. Heinz porridges are also diverse in their assortment: dairy-free, dairy, low-allergenic, tasty. This choice allows each mother to satisfy the tastes of her baby. It is also very important that a complex of minerals and vitamins is added to children's cereals, they do not contain dyes and preservatives, which allows you to grow a child strong and healthy. A very important aspect is that these cereals do not need to be boiled, they dissolve easily in water, milk and infant formula.

Overview video about Heinz porridges:

2. Variety of vegetable and fruit purees
Jure, vermicelli and vermicelli are produced at the largest European plant in Italy.
The production of baby food is carried out in systems isolated from the environment, which allow guaranteeing the hygienic purity of the products produced. Also, all the prescribed types of analyzes are carried out at the plant, the production is fully automated. Among Heinz baby food, special attention should be paid to the variety of fruit and vegetable purees, among them: fruit and cream purees, fruit with cottage cheese, fruit with cookies, meat purees, vegetable purees and vegetables with meat. These purees are produced in accordance with all the requirements and conditions for growing, processing and transporting vegetable and fruit raw materials.

The most important advantage of Heinz purees is that they are made only from natural vegetables and fruits, do not contain GMOs, starch, sugar and dyes, therefore they are very suitable for the first complementary foods.
In conclusion, I consider it important to say that Heinz products are known for their well-deserved popularity in all countries of the world. The range of baby food products is the largest among the many brands of products for children. By choosing Heinz baby food, you will be sure that your child receives tasty and, most importantly, healthy food.

Post tags: child's appetite, baby food, baby food, palm oil

11.10.2012

ranking of the top 10 Russian and foreign brands with reviews according to KP

Goods for children are always subject to special quality control. Including food. After all, food for a baby is not only a way to satisfy hunger, but also acquaintance with different tastes and a guarantee of healthy development (1). Today there are many different brands. Among them, we selected the best manufacturers of baby food, based on the reviews of parents and expert opinions.

Rating of the top 5 Russian baby food manufacturers according to KP

There are many popular brands among Russian baby food manufacturers. Basically, various purees, juices, cereals and dairy products are presented on the market. There are also formulas for babies, but in smaller quantities. The popularity of food is due to high quality and rather low (in comparison with foreign analogues) price.

1. "Agusha"

"Agusha". Photo: yandex.market.ru

Agusha is one of the most popular manufacturers of baby food in Russia. The trademark appeared in 1992 and has a wide range of products for children of all ages. Newborns are offered powdered milk formulas, babies from 4 months - a variety of purees, sour-milk products, water, older children - ready-made cereals (both dairy and non-dairy), juices, fruit drinks, compotes and fruit bars for a snack.

Thanks to the availability and variety of products, the manufacturer is confidently holding onto the Russian market. The safety and quality of Agushi is also confirmed by some neutral studies. For example, fruit cottage cheese, as well as kefir from this brand, received the highest rating from Roskachestvo (2, 3).

There are mixtures in the product line; a wide range of.

High price for some items.

2. "FrutoNyanya"

"FrutoNyanya". Photo: yandex.market.ru

FrutoNyanya baby food brand products are distinguished by a wide range and wide distribution in stores. Among the products of the brand you can find: a variety of cereals (with additives in the form, for example, pieces of fruit or without them), vegetable, fruit and meat purees, water, dairy products, juices, fruit drinks and nectars, snacks. For children prone to acute reactions to certain products, a special line of hypoallergenic food is offered.

Some of the brand's products have received high ratings from Roskachestvo, for example, biocurd, buckwheat porridge (4, 5).

Nutrition from this brand is designed for both the first complementary foods and for babies after a year. The composition contains salt and sugar, which are not recommended for children under one year old.

Main characteristics

Producer	Progress
Assortment	purees, drinks, soups, snacks, cereals, snacks, water
Recommended age	from 0 months
Foundation year	2000

Pros and cons

There are hypoallergenic products.

May contain allergenic ingredients (eg sugar).

3. "Grandmother's Lukoshko"

"Grandmother's Lukoshko". Photo: yandex.market.ru

The manufacturer has been present on the Russian market since 1999. The main product is a variety of purees, which are available in glass jars and soft packs. For example, apple puree from this brand received the highest rating from Roskachestvo in all analysis criteria and was awarded the Quality Mark (6).

For older children, prepared meals, meatballs, healthy snacks such as fruit lozenges and biscuits are available. Also, "Babushkino Lukoshko" produces children's herbal teas. Salt in some products is not always welcomed by parents.

The main characteristics

Manufacturer	“SIVMA”
Assortment	puree, finished lunch, drinks, fruit pastures
Recommended age 9 recommended age	from 4 months
Founded	1999

Pros and cons

Relatively low price in the segment; varied products.

There may be undesirable auxiliary components in the formulation (eg salt).

4. Subject

Subject. Photo: yandex.market.ru

"Theme" offers products for children from 4 months to 3 years. The assortment includes a variety of meat, fish and vegetable purees, dairy products, ready meals and juices. But fruit purees are not presented. Packaging 一 is one of the distinguishing features of the brand. Thanks to special tin cans, the products are reliably protected from sunlight, which prolongs the shelf life. Also, many products of the brand are available in non-spill packages, so it is convenient to take them with you on the road. According to the results of the research, cottage cheese and juice "Theme" received the highest rating from Roskachestvo (7, 8).

The main characteristics

manufacturer	“Danon Russia”
Assortment	puree, dairy products
		from 6 months	STO

Pros and cons

Innovative packaging; high meat content.

There are no fruit products in the assortment.

5. Diaper

Diaper. Photo: market.yandex.ru

All ingredients for production are supplied from our own farm. The manufacturer claims that thanks to this, it is possible to set fairly low prices for products.

The potential buyer is offered fruit and vegetable purees (some with cottage cheese), soups, various juices and fruit drinks, as well as water. Some of the products are hypoallergenic. The composition does not contain unnecessary components: salt, sugar and preservatives. Meat and fish products are not represented in the product line.

The main characteristics

Manufacturer	“Gardens Podonia”
Assortment	puree, drinks, creams, porridge
Recommended age		from 4 months	from 4 months	from 4 months	from 4 months	from 4 months	from 4 months	from 4 months	2005

Pros and cons

Low price in the segment; simple and clear structure.

Lack of meat and fish products in the assortment.

Rating of the top 5 foreign manufacturers of baby food according to KP

There are many foreign companies that produce baby food on the Russian market. A century of history, many years of experience and a good reputation helps to supply the market with quality products, which are preferred by many parents.

1. Gerber

Gerber. Photo: yandex.market.ru

The assortment of the American manufacturer includes products for children from 4 months. In supermarkets and online sites, you can find vegetable and fruit purees, cereals, healthy snacks, juices, and desserts (cottage cheese treats, smoothies, and others). Hypoallergenic food is also provided. For example, dairy-free buckwheat porridge of this brand is highly appreciated by Roskachestvo experts, who noted the safe composition of the product without dangerous and harmful substances, including no added sugars (9).

The manufacturer claims that the high prices are due to the corresponding quality, which is ensured by strict standards and adherence to technology.

The main characteristics

from 4 months from 4 months from 4 months from 4 months from 4 months0079

manufacturer	Nestle
Assortment	puree, juices, snacks, desserts
Recommended age		from 4 months
Founded	1927

Pros and cons

Hypoallergenic products; natural composition; high quality.

High price in the baby food segment.

2. HiPP

HiPP. Photo: yandex.market.ru

German manufacturer's products are suitable for children from birth. Infants are offered hypoallergenic powdered milk formulas enriched with vitamins. For feeding - various purees, cream soups, cereals, and as a snack for older children - snacks and dairy desserts.

Meals are made exclusively from natural ingredients, without added sugar. The high price, according to the manufacturer, is due to the use of special technologies and high-quality products.

The main characteristics

900 COTA0082

Manufacturer	HIPP
Assortment	puree, cereals, drinks, snacks, dry dairy mixtures
Recommended age
Country of origin	Germany
Year founded	1957

Pros and cons

Natural composition; There are baby formulas in the assortment.

High price of products.

3. Fleur Alpine

Fleur Alpine. Photo: yandex.market.ru

Natural baby food of premium quality. The range includes purees, cereals, cookies and juices - both regular and for children prone to allergies or intolerant to gluten. In addition to the usual products, the manufacturer offers olive oil (from 6 months) and sauces (from 3 years).

From time to time, the products of this brand come under the attention of experts from Roskachestvo and Roskontrol. For example, Three cereals porridge showed excellent results: a good composition with dietary fiber and no foreign impurities, the appropriate taste, color and smell (10), and buckwheat porridge meets the advanced standards of Roskachestvo, except for the increased protein content (11).

Not all products on the official website can be purchased in a regular store. However, they can be purchased on marketplaces.

High price; Not all brand products are easy to find on offline sites.

4. Semper

Semper. Photo: yandex.market.ru

The Swedish company offers a wide range of products for children of all ages. Dry milk formulas are suitable for newborns, and there are even specialized ones that are best used for constipation. Some of them are designed for babies older than six months. For crumbs older than 4 months, the manufacturer offers a variety of vegetable, meat, fish and fruit purees, cereals, juices and children's tea with vitamins. In addition to the usual products for children, there are wellings — oatmeal and multi-cereal porridges with natural additives, cookies, and meatballs.

Roskachestvo examined this brand's applesauce and, apart from its high carbohydrate content (higher than indicated on the package), found no drawbacks (12). In addition, some purees contain starch.

The main characteristics

Manufacturer	Hero Group
Assortment	Milk mixes, puree, porridge, drinks, cookies
Recommended age	9 months 9 months 9. 0082
Country of origin	Sweden
Founded	1963

Pros and cons

There are mixtures in the product line interesting combinations of flavors.

High price in the segment; the presence of starch in the puree; the product according to BJU may differ from that stated on the package.

5. Heinz

Heinz. Photo: yandex.market.ru

American food company offers a wide range of products at affordable prices. There are fruit, vegetable and meat purees, cereals (dairy and non-dairy), soups and drinks. As a healthy snack for babies from 5 months, special cookies are suitable, and fruit and cream puddings will be a great dessert for older children. You can also find a special vermicelli that will suit crumbs from 6 months. The manufacturer's porridges received the highest rating from Roskachestvo (13). However, some products contain sugar and starch, which many parents of babies do not approve of.

The main characteristics

900

manufacturer	Heinz
Assortment	puree, soups, vermichel, puddings, cookies, tea
USA
Year of Manufacture	1869

Pros and Cons

Product contains prebiotics; affordable price in the segment of baby food from foreign manufacturers.

Some products contain sugar and starch.

How to choose the right baby food

A child's menu may differ from another baby's diet, not only due to age, but also due to health conditions (for example, a tendency to constipation or a dairy allergy) and personal preferences. However, the first thing to consider is age. It’s also important to keep in mind that your baby’s diet should be free of added salt and sugar (14). Certain positions deserve some explanation.

Milk formulas

Designed for feeding babies. In fact, they are designed to become an alternative to mother's milk. For the full development of the crumbs, it is necessary that vitamins and trace elements are present in the composition.

Canned puree

Introduced from 4 months. There are fruit, vegetable, meat and fish options. Combinations are also possible. For the first feeding, it is recommended to choose one-component purees from vegetables or fruits.

Porridges

Porridges, as well as mashed potatoes, are recommended to be offered to a baby from 4 months. Thanks to the special processing of cereals, baby porridge is easily boiled, which significantly saves cooking time.

Nectars, juices

You can give your baby juice or nectar from 4 months. As long as it doesn't contain sugar. If available, it is better to wait at least up to 1 year.

Reviews of doctors about manufacturers of baby food

一 Baby food is becoming an object of special attention on the part of the state and parents, 一 says pediatrician Ekaterina Mikhaltsova . - The main advantages of industrial products and dishes are ease of use, balanced composition and minimal cooking time. However, you must strictly follow the age recommendations and cooking rules indicated on the labels.

- Dairy products and baby food in particular are complex production products where quality control is essential at all stages. Therefore, it is better to trust large manufacturers, - explains sanitary doctor Nikolai Dubinin . - It is important to pay attention to the composition and, before offering the child, taste the food yourself. In general, doctors agree that commercially produced baby food is no worse than home-cooked. And some are even better, due to supplements in the form of vitamins and trace elements.