Baby doll that eats real food
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Remembering the Baby Alive Toy Fad of the 1980s
Long before “Baby Yoda” captured the collective hearts and imaginations of kids and adults everywhere, a different infant seized the attention of popular culture. In the early 1980s, Kenner sold up to 1 million Baby Alive dolls annually.
Unlike other plastic babies who boasted only of clothes or strollers, Baby Alive simulated the perils of caring for a child by forcing children to cope with its eating, drinking, and urinating needs. Or worse.
Since its debut in 1973, Baby Alive enraptured kids with its mechanical mouth that could “chew” a special kind of food that came in a packet and had to be mixed with water. Down the infant’s torso it would go, until it came out as plastic doll waste—and often colorful plastic doll waste.
Disgusted? That was what Kenner was hoping for. Like a prototype Garbage Pail Kids character come to semi-life, the company banked on what it called the “eww factor.” Unlike most dolls, adorable and bespoke in their finest doll attire, Baby Alive was meant to repulse.
When the idea of a doll that could “eat” was circulating at Kenner in the early 1970s, then-president Bernie Loomis knew it could be a big hit. But there was an urge to go further—to present the reality of spoon-feeding in such a way that a child would have to endure the gastrointestinal conclusion of ingesting concoctions like Cherry, Yummy Banana, and Sweet Pea. These dried packets, while easy to package, were reminiscent of astronaut food. Mixed with water, the paste slid through Baby Alive until it plopped into their doll Pampers. Later, Kenner marketing director Laura Pugh would refer to this as the “diaper-dirtying aspect.”
While it seemed like Baby Alive would best be gifted only to children you disliked, the doll’s action seemed to be a hit with girls. Kenner’s focus group subjects expressed a kind of glee, declaring it both disgusting and irresistible.
As Baby Alive’s popularity grew, so did Kenner’s keen marketing sense. If a girl had a Baby Alive doll, she would obviously need to keep it fed, which meant parents were constantly returning to stores for the food packets. And if the doll kept fulfilling the diaper's purpose, it would need more of those, too. In this way, Baby Alive resembled nothing so much as an analog Tamagotchi, another toy creation whose sole purpose in life involved eating and pooping.
Kenner took particular marketing joy in this, cheering on Baby Alive’s prolific defecations in its advertising, which was splashed all over print and television to keep the price of the doll at a reasonable $10.87 even though it cost retailers $9.90. Like Baby Alive, they dealt in volume. “Oh-oh! Baby Alive needs a diaper change! She really dirties it!”
By 1992, Baby Alive no longer needed Kenner to be a mouthpiece. The doll began speaking on its own, notifying girls when it had detonated yet another Sweet Pea bomb in its increasingly sagging pants. Mercifully, Kenner added a potty to the line, where Baby Alive could presumably unwind.
Baby Alive is still on sale, though now under the Hasbro umbrella. One model, Baby Alive Real As Can Be, is diapered but makes only pretend messes, not real ones. Curiously, her 1970s counterpart seemed more advanced. It brought a glimpse of a future where we not only played with artificial intelligence, we had to clean up after it, too.
"This girl is afraid of drowning." Rag dolls tell stories of affected Syrians |
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The conflict in Syria has been going on for more than six years. Hundreds of thousands of people were killed. The number of Syrians forced to flee their homes to escape the violence has reached 5 million. Almost every day we receive these frightening reports from Syria. How to "humanize" these numbers? How to tell about the fates that are hidden behind dry calculations?
In the Shatila refugee camp in Lebanon, on the initiative of a mixed Lebanese-Syrian family, women from Syria create handmade dolls. Each of them is embroidered with the story of someone who suffered as a result of this bloody and protracted conflict. The theme will be continued by Lyudmila Blagonravova.
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“I embroider fish. This doll reflects the story of a family that wants to leave Syria. But they have a little daughter who is afraid to travel. Why? Because she is afraid that she will drown and be eaten by fish.”
Amina painstakingly embroiders the smallest scales on cotton fabric. The doll in her hands “tells” only one of the thousands of stories of peaceful Syrians who became hostages of the war.
“Every doll has a name. These are the names of real people who suffered because of the war, these are human lives. For example, this is Kadriya. She is from Aleppo. Her son Hassan dreams of rebuilding his ruined house in his native village. Therefore, the house of his dreams is embroidered on the doll.
Marianna Musalli has been working with refugees for a year now. Her father is Lebanese and her mother is Syrian. Relatives remained in Syria who tell the stories of people whose lives were mercilessly destroyed by artillery attacks, bombings and air strikes.
“People are very interested in doll stories. They know that if they buy a Salma doll, they will help the real Salma, a woman who fled Syria.”
In April 2016, the Musalli family - parents and two daughters - decided to bring the tragic stories of ordinary Syrians to life and at the same time offer refugees something to do. Moreover, the occupation is creative and useful, which helps them feel in demand. Each doll costs between $25 and $65. Women in the Shatila camp receive a salary for their work. The rest of the money is returned to Syria and goes to help those people who became the prototypes of cotton heroines.
Marianna Musalli says:
“Many people buy these dolls for their children. When a child has a Hamida doll, the parents say: Hamida is a girl your age, she wants to go home. This makes it much easier for children to understand their peers from Syria.”
Refugees from the Shatila camp say that being able to make dolls and help other refugees has changed their lives.
“Yes, I can also draw. I draw everything. Sometimes I sit and imagine something. I draw the river Assi, trees, people. It's like a movie in my head."
Since the project was launched, the Musalli family has already sold 1.5 thousand dolls. Moreover, buyers were found not only in Lebanon, but also in Kuwait, France and Australia. Humanity and compassion, unlike war, have no geographical boundaries.
UNHCR Photo
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Each doll has a name. UNHCR Photo
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Baby Alive Baby doll and food E1947 (id 48263747)
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Characteristics and description
Dolls Baby Alive from the company Hasbro will please any girl. They are very cute, high quality, equipped with a lot of functions, and you will find additional accessories with each one for a more exciting game.
"Baby and food" doll will become a favorite entertainment for children. They will be able to cook toy food in the oven for their adorable baby and take care of her like a real dad or mom. The oven has a timer that you need to turn on before cooking, then the bell will warn you that the food is ready and it's time to feed the baby. After the meal, the baby will begin to frown, and she will need to change her diaper. You can make the doll different hairstyles and dress her up - a removable outfit is included. Baby Alive and all related terms are trademarks of Hasbro. The set includes: Doll; 2 jars of mass for modeling; Accessories; Instructions. More: For children aged 3 years and older; The toy contains small parts. Not for children under 3; Mass for modeling contains wheat, non-toxic; Do not use water or real food to play with the doll; Adults are advised to remove and remove all packaging.
