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Bay Food Helps Tommee Tippee Get into Publix

Bay Food Brokerage has served as Tommee Tippee’s Publix broker since September 2020. During that time, we’re proud to have helped this global baby product brand get several items onto shelves of the largest regional grocery chain in the Southeast.

And, we’re especially grateful to Justin Glance, Tommee Tippee’s Director of Sales & Business Development, for sharing his perspective of our partnership in this blog post.

About Tommee Tippee

Based in the United Kingdom, Tommee Tippee is a global brand that has a mission to become the world’s most loved baby company and sells baby products in over 65 countries. Products range from baby bottles to toddler cups to breastfeeding and diaper-changing products. Tommee Tippee is committed to bringing innovative products to life that help moms and dads enjoy the rollercoaster ride of bringing up baby.

Tommee Tippee’s simple, intuitive and innovative products have made it the number-one-selling baby product brand in the U.K. and Australia.

The Opportunity: Publix, the Largest Regional Grocer in the Southeast

Tommee Tippee entered the U.S. market around 10 years ago.

“We launched in the U.S. with specialty retailers like Babies “R” Us,” Justin said. “Then, we secured mass accounts with Walmart and Target. For us, grocery was the final frontier to maximize opportunities in the U.S. So, we eventually shifted our focus to food retailers.”

According to Justin, Tommee Tippee got onto shelves in Kroger early on, as well as Ahold and regional grocers H-E-B and Meijer. But Publix, which has over 1,300 stores throughout the Southeast, was “hard to crack.”

“The Publix buyer for baby products was happy with his category’s growth and wasn’t looking to set up new manufacturers,” Justin said. “They turned us down for about five years.”

Tommee Tippee had been trying to make headway with Publix by leveraging their internal sales team. Leaders eventually realized it was time to try working with a retail food broker.

Justin’s predecessor began the search for a Publix broker. Another vendor to Publix had recommended she contact Bay Food Brokerage and a national broker. Tommee Tippee was impressed with Bay Food’s regional expertise and depth of service at Publix. The company hired Bay Food Brokerage as its Publix broker in September 2020.

The Results: Getting Six Products into Publix

Bay Food Account Executive Greg Betz and the Bay Food team began making plans to pitch Tommee Tippee’s products to Publix. Knowing they would find similar hurdles in the baby category, the team focused on the therapeutic category.

“This was during the height of the pandemic,” Greg said. “We saw an opportunity to fill a void with another buyer and get two baby thermometers on Publix’s shelves. It got Tommee Tippee a foot in the door.”

The buyer in the therapeutics category agreed to bring in Tommee Tippee’s thermometers if the baby product brand went through food distributor KeHE, which was already set up in Publix’s system.

“We didn’t have a relationship with KeHE at that point,” Justin said. “Greg was really helpful in assisting with getting us set up and managing that relationship. This got our Publix business off the ground, just not in the way we thought it would.”

Tommee Tippee became an active vendor with Publix with the thermometer products. Then, Greg and the team pitched the baby products buyer again. The plan included an instant redeemable coupon (IRC) promotional plan for two baby bottle and two toddler cup products.

However, the factory wasn’t going to be able to add the IRCs to the packaging and deliver the products to Publix in time for launch. So, Greg and the Bay Food team offered a solution: the printer would send the IRCs to Bay Food’s office. Then, Bay Food would distribute the coupons to its retail representatives to apply the coupons to the products at the stores.

“I think one of the reasons we were able to close the deal this year is the fact that Greg did a good job explaining the services that Bay Food offered to the buyer, like Bay Food’s retail reps’ ability to directly touch the products,” Justin said. “As far as a launch plan goes, it’s almost critical to have that support to get off the ground and running fast.”

Today, Tommee Tippee has six products in Publix stores.

“Getting into Publix was significant – it’s a big volume for us to have that many doors,” Justin said. “Finally achieving this was noticed all the way up through the company.”

The Experience: A Proactive and Persistent Publix Broker Partner

“This is really a story of stick-to-itiveness,” Justin said. “Greg and the Bay Food team pursued every angle. They also did a great job of explaining to the buyer the value their retail reps bring in-store.”

Justin also lauded the Bay Food team’s strong communications skills and fact-based approach to setting realistic expectations. He said he and Tommee Tippee appreciate the “soft-skills” a regional broker like Bay Food brings to manufacturers.

“Bay Food understands Publix deeply, knows the market, has relationships with buyers and distributors,” Justin said. “And, they know what levers to pull promotionally. These are the things that matter in the end. It’s why we work with regional brokers rather than using a national broker model.”

Looking for a Publix broker to represent your food or center store product in the Southeast?
Contact us today for more information.

How to Save Money With Publix Baby Club

Budget 💰 | Family 🤱

When you make the decision to expand your family, finances can be a tricky topic. I know that we wanted to have a child, but I never really thought about how much it would cost over time. I knew diapers were not free, but I just never realized what the final cost would be to raise a child would be. Newborns need a lot of stuff! Baby gear, feeding supplies, and utensils, and of course, diapers. When I was pregnant, I learned about the Publix Baby Club. Since I shop there regularly anyway, I knew I had to sign up and see what it was all about.

Publix Baby Club is an excellent resource for new and expectant mothers. Between newsletters sharing developmental milestones and coupons for additional savings, it’s a total no-brainer to sign up! Let’s take a peek at how to save money with Publix Baby Club!

How to Save Money With Publix Baby Club

  1. Shop sales. I love shopping at Publix because I can count on their weekly sales. I actually have a Google Alert on my calendar for new sale days. I pair those sales with my weekly meal plan, and I look forward to saving money. Besides the BOGOs that they offer, I am particularly interested in what kinds of baby products are on sale for the week. When I notice that there is a significant savings on a product like diapers or baby food, I make sure to stock up. This is how you build up your stockpile of baby supplies at a bargain price.
  1. Use coupons. One perk of the Publix Baby Club is the coupons! Not only does Publix have regular weekly sales and BOGOs, if you’re a member of the Publix Baby Club you can receive coupons as well. Some of my favorite coupons have been ones that provided a few dollars of meat products and diapers. It is nice to be rewarded for shopping at your favorite grocery store, and the Publix Baby Club is helpful to our entire family since some of the coupons are for items we all can enjoy.

  1. Buy Publix brand products. You can save a few cents (or even a few bucks!) when you shop the Publix brand. I have always made sure to swap out name brands for Publix brand items. The quality is identical (if not better), and their baby products work well for our family. My son has sensitive skin, but we have never had a problem with their diapers or soap.

  1. Create a diaper stockpile. When I was pregnant, I used Publix Baby Club diaper coupons along with weekly sales to start my stockpile. My one tip? Get a variety of sizes. My son didn’t last in newborn diapers very long, and I didn’t have too many boxes of the larger sizes. My advice is to encourage your family and friends at your baby shower to gift a variety of sizes. I know I received far too many newborn diapers, and I donated a few boxes.

What Is Publix Baby Club?

With Publix Baby Club, you’re covered until your child turns two. It’s a free membership that gives you:

  • Money saving coupons
  • Free Newsletter (in English or Spanish)
  • For first time parents, a free copy of Caring For Your Baby and Young Child

Publix Baby Club is open to families in Florida, Georgia, South Carolina, North Carolina, Alabama, and Tennessee.

#ParentLife is much easier with Publix. What’s your best money saving baby tip? 

Free Baby Printables

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Want to save more? Here is how to save money at Kohl’s and how to save money at Bealls!

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Dear parents!

Until December 1, take part in the voting by clicking on the link:

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THE CITY LESSON OF COURAGE TO BE!

The traditional Lesson of Courage in honor of the Victory Day was prepared by students and teachers of city schools, participants of city competitions of research and creative works of students "In a Single Line" of different years. nine0065 This year we will hold it in a virtual auditorium all together: schoolchildren, kindergarten students, their parents, teachers, family members.
We will honor the memory of the heroes of the Great Patriotic War and join the honoring of veterans, celebrating the 75th anniversary of the Victory.

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Dear parents!

Nutrition for kindergarten pupils is provided by the "Combine of Social Nutrition" ( https://socpitanie.ru/# ) . For more details, we suggest you familiarize yourself with the page of the site in the heading "Catering".

We invite you to familiarize yourself with the resolution No. 428 dated April 11, 2019 of the City Hall of Yaroslavl, which approved the Regulations on personalized additional education for children in the city of Yaroslavl. More detailed information can be found on the website of the preschool educational institution under the heading "Personalized financing of additional education"

Return to Childhood: What a Modern Kindergarten Should Be Like be a modern kindergarten ” (https://ria.ru/ips/detsad/#/). nine0003

Infographics provides fresh data from a large-scale study by MSPU specialists and tells how the optimally equipped space in a group looks like, how and what children do, what is the role of a teacher in the development of a preschooler, how parents interact with teachers.

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Catering for students in an educational organization

Information on the conditions of catering for students

Information about the organizer:

Service for catering, supply (sale) of food products and food raw materials in an educational organization is carried out by TriAktiv LLC

614066 Perm, st. Baumana 3. Responsible person: Elysheva Vera Ivanovna, 89526594838.

List of legal entities and individual entrepreneurs supplying (selling) food products and food raw materials0050

Menu information:

Sample menu

  • Food consumption based on a 10-day menu for children 1. 5-3 years old

  • Food consumption based on a 10-day menu for children 3-7 years old

  • Sample 10-day menu for children aged 3-8 years Spring-Summer see

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  • Approximate 10-day menu for children aged 1.5-3 years spring-summer period see

  • Approximate 10-day menu for children aged 1.5-3 years autumn-winter period see

  • Approximate 10-day menu for children aged 3-8 years autumn-winter period see

Daily hot meal menu

  • Menu as of 12/26/2022 watch

  • Menu for 12/27/2022 see

  • Menu for 12/28/2022 see

  • Menu for 12/29/2022 see

  • Menu for 12/30/2022 see

  • Menu for 12/19/2022 see

  • Menu for 12/20/2022 see

  • Menu for 12/21/2022 see

  • Menu for 12/22/2022 see

  • See menu for 12/23/2022

There is no diet menu in the educational organization Normative legal and administrative acts on catering

  • Order of the head of the department of education in Perm dated 06. 09.2022 "On amendments to the Regulations on catering in municipal educational institutions of the city of Perm, having groups for preschool children, approved by order of the head of the department of education of the administration of the city of Perm dated September 12, 2019 No. 059-08-01-09-843" read more

  • Order of the Head of the Department of Education of the city of Perm dated August 26, 2022 "On additional sanitary and anti-emetic (preventive) measures to prevent outbreaks of acute intestinal infections in subordinate educational institutions of the city of Perm in the 2022-2023 academic year" read more

  • Order of the head of the Department of Education of Perm dated 08/26/2022 "On catering in subordinate municipal educational institutions with groups for preschool children in the 2022-2023 academic year" read more

  • Order of the head of the Department of Education of Perm "On catering in subordinate municipal educational institutions with groups for preschool children" dated 04. 03.2021 read more nine0003

  • Order of the Head of the Department of Education of the city of Perm "On Amendments to the Regulations on the Council for Catering in Subordinate Municipal Educational Institutions of the City of Perm" dated 18.03.2021 read more

Normative-legal, administrative acts

  • Order of the head of the department of education of the city of Perm "On amendments to the order of the head of the department of education of the administration of the city of Perm dated 19.05.2022 No. 059-08-01-09-488 "On strengthening control over catering in municipal preschool educational institutions of the city of Perm" dated 06.06.2022 read more

  • Read more

  • Order of the head of the Department of Education of Perm "On catering in subordinate municipal educational institutions with groups for preschool children" dated 03/04/2021 read more

  • SanPiN 2. 3 \ 2.43590-20 "Sanitary and epidemiological requirements for catering" read more

  • Federal Law No. 29-FZ dated 02.2000 "On the quality and safety of food products" read more

  • Federal Law "No. 52 - Federal Law of March 30, 1999 "On the sanitary and epidemiological welfare of the population" read more

  • SanPiN 2.3.2.1078-01 "Hygienic requirements for the safety and nutritional value of food products" more

  • SanPiN 2.3.2.1324-03 "Hygienic requirements for shelf life and storage conditions of food products" read more

  • Technical regulation of the customs union TR TS 021/2011 "On food safety" more

  • Technical regulation of the customs union TR CU 021/2011 "Food products in terms of their labeling" read more

  • SP 1.1.1058 -01 "Organization and implementation of production control over compliance with sanitary rules and the implementation of sanitary and anti-epidemic (preventive) measures read more

  • SP 2. 4.3648-20 "Sanitary and epidemiological requirements for organizations of education and training, recreation and health improvement of children and youth read more

  • Regulations on catering for students in municipal educational institutions of the city of Perm

  • Order of the Ministry of Health of January 28, 2021 No. 29n "On Approval of the Procedure for Conducting Mandatory Preliminary and Periodic Medical Examinations of Employees" read more

  • Order of the Ministry of Education of the Russian Federation No. 178 "On approval of guidelines for catering for students and pupils of educational institutions" read more

  • Order of the Head of the Department of Education of the Perm City Administration dated September 16, 2019 No. 059-08-01-09-843 “On Approval of the Regulations on Catering in Municipal Educational Institutions of the City of Perm with Groups for Preschool Children” (as amended on 19.02.2021 No. 059-08-01-09-175) read more

  • Order of the Ministry of Education and Science of the Perm Territory dated August 14, 2020 No. 26-01-05-238 "On Improving the Efficiency of the Quality Control System for Providing Meals to Students of Municipal General Educational Institutions Located on the Territory of the Perm Territory, State Educational Institutions Under the jurisdiction of the Ministry education and science of the Perm Territory read more

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Regulations

  • Regulation "On the marriage commission" read more

  • Regulation "On catering for students" read more

  • Catering Administrative Control Program read more

  • Administrative control plan for catering in MADOU "Kindergarten "City of Masters", Perm read more

  • Regulations for conducting control measures in terms of the organization and quality of nutrition of pupils read more

  • Read more

  • Regulations "On public control" (Regulations on the public commission for the control of catering) read more

Orders

  • Order on approval of the composition, work plan of public commissions for monitoring the organization and quality of food in preschool educational institutions in the 2022-2023 academic year read more

  • Order on the appointment of responsible persons for catering in preschool educational institutions in the 2022-2023 academic year read more

  • Order on approval of the program of administrative control in the 2022-2023 academic year read more

  • Order on the approval of local acts on catering in preschool educational institutions in the 2022-2023 academic year read more

  • Order approving the issuance of the food schedule in the 2022-2023 academic year read more

  • Order on strengthening nutrition control in the 2022-2023 academic year read more

  • Order on catering for the 2022-2023 academic year read more

  • Order on catering for employees for the 2022-2023 academic year read more

  • Order "On the creation of a marriage commission and a commission for laying products for the 2022-2023 academic year" read more

  • Order "On approval of the menu" read more

  • Quality certificates

Information on the regularity of receipt of products and their storage

The results of the control measures taken on catering in the MADOU "Kindergarten "City of Masters"

External control

  • Act on the implementation of the order of the head of the department of education of the administration of Perm dated September 28, 2020 No. 059-08-01--09-806 Watch

Internal Control

Administrative Control

2022-2023 Academic year 9000

Control of the quality of supplied dairy products dated 12.12. 2022 (building 3) see

Quality control card for supplied dairy products dated 12/12/2022 (building 2) see

Quality control card for supplied dairy products dated 12/12/2022 (building 1) see

Quality control card of supplied products dated 12/12/2022 (3rd building) see

Quality control card of supplied products dated 12/12/2022 (2nd building) see

Quality control card of supplied products dated 12/09/2022 ( 1 building) see

Control cards for the sale of ready meals in the 2022-2023 academic year see

Acts of food control in preschool educational institutions in the 2022-2023 academic year

  • Act on the results of the inspection of catering by the public commission dated 12/16/2022 view

  • Act on the results of the inspection of catering by the public commission dated 12/13/2022 see

  • Act on the results of the inspection of catering by the public commission dated 12. 12.2022 see

  • Act on the results of the inspection of catering by the public commission dated November 24, 2022 see

  • Act on the results of the inspection of catering by the public commission dated 11/15/2022 view

  • Act on the results of the inspection of catering by the public commission dated 07.11.2022 see

  • Act on the results of the inspection of catering by the public commission dated 10/25/2022 see

  • Act on the results of the inspection of catering by the public commission dated 10/18/2022 see

  • Act on the results of the inspection of catering by the public commission dated 10/18/2022 see

  • Act on the results of the inspection of catering by the public commission dated 20.09.2022 see

  • Act on the results of the inspection of catering by the public commission dated 13.09.2022 see

  • Act on the results of the inspection of catering by the public commission dated 09/06/2022 see0008

    • Act dated 09/05/22022 see

    • Act dated 26. 09.2022 see

    • Act dated 26.09.2022 see

    • Act dated 10/12/2022 see

    • Act dated 10/26/2022 see

    • Act dated 7.11.2022 see

    • Act dated 11/15/2022 see

    • Act dated 11/18/2022 see

    • Act dated 05.12.2022 see

    • Act dated 12/13/2022 see

    • Act of 12/19/2022 see

    Parental control0008

    • Observation sheet of public control over catering dated 02.09.2022 see

    • Nutrition quality review

    Laboratory tests

    Laboratory test reports dated 03/31/2022 view

  • Molecular genetic test results dated 01/29/2021 view
    • Materials on the formation of a culture of healthy eating nine0329

  • Age characteristics of the digestive system of preschool children watch
  • Rational nutrition of preschool children
  • Video materials for the formation of a food culture https://cloud. mail.ru/public/P9Tu/5pzENEoUz
  • Video materials on the basics of healthy eating https://disk.yandex.ru/i/5tgbvhaUlOjQfA
    • Nutrition questions in kindergarten

    1. What should I do if my child has a medical indication for a diet?

    ANSWER: If your child has medical indications for providing dietary nutrition, then you need to: - contact the food manager at the preschool educational institution; - provide a certificate confirming and describing the diet; - write an application for the provision of dietary nutrition; Discuss the menu for your child together.

    2. What should I do if my child has a disease that requires specialized nutrition? nine0007

    ANSWER: If your child has diseases that require specialized nutrition, then you need to: -contact the person in charge of catering in preschool; - provide a certificate confirming the disease and doctor's recommendations; - write an application for the provision of specialized nutrition; - Discuss the menu for your child together.

    3. What foods are not allowed in kindergarten?

    ANSWER: Products not allowed for sale in kindergarten are defined in Appendix No. 6 SanPiN 2.3_2.4.3590-20 - watch

    • Food brought from home

    4. What is the difference between home food and kindergarten food?

    ANSWER: Home food is prepared in a smaller volume than in kindergarten, the assortment depends on the availability of food in the family and the desire of the child. The kindergarten offers products and dishes specially designed for children, however, the momentary desires of the child are not always taken into account. Freshly prepared food at home is not always a reality, more often food is prepared for the future, for several days, and stored in the refrigerator, and when reheated, the nutritional and taste value of food decreases. nine0003

    5. Does the child need to follow the diet?

    ANSWER: Yes, absolutely. Firstly, it is necessary for the normal functioning of the gastrointestinal tract (production of gastric juice), and secondly, it allows the child to develop a stereotype of proper and rational nutrition, which is necessary for choosing healthy foods.

    6. Do I need to drink food?

    ANSWER: Usually the child is offered drinks (tea, cocoa or coffee with milk, compote, juice) after the main meal. However, some children have difficulty eating solid food (bread, meatballs, etc.). In these cases, as an exception, you can allow the child to drink such dishes with tea, water and other liquids. nine0003

    7. Are preschool products tested for compliance?

    ANSWER: All products for preschool children must pass an examination, including the presence of labeling and shipping documentation, information on the assessment (confirmation) of conformity, provided, including technical regulations. Technical Regulations of the Customs Union TR CU 021/2011 "On Food Safety" - see Technical Regulations of the Customs Union TR TS 022/2011 "Food Products in terms of their labeling" - see

    8. Can the daily menu differ from the 10-day menu?

    ANSWER: according to paragraph 8.1.4. SanPiN 2.3.2.4 / 3590-20 It is allowed to replace one type of food products, dishes and culinary products with other types of food products, dishes and culinary products in accordance with the food product replacement table, taking into account its nutritional value (Appendix No. 11 to these Rules) .

    Feedback for parents on catering in an educational organization:

    Responsible for catering at the MADOU "Kindergarten "City of Masters", Gumennaya Natalya Vladimirovna

    Reception time for nutrition: Monday-Friday from 9.

    Learn more