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Earth's Best | Organic Food for Babies, Infants, Toddlers and Kids
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With Dr. Deena Blanchard, full-time mom and pediatrician.
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Since 1985, we've led the organic baby food movement. With quality ingredients, simply packaged and available in regular stores for reasonable prices. All because we believe every baby deserves an organic start in life.
I just wanted to write to you letting you know that my daughter loves your baby food! We have tried other brands and she just wasn't really into it. I decided to give Earths Best a try and she loves it!! I have never heard of Earths Best before! I am so glad I decided to give it a try! I love organic and I love how this is affordable to people!
Michelle B, AL
Hello Earths Best! I just wanted to say how much I appreciate your products. Specificly your infant formula. My twin girls are 8 months old and I have recently transitioned them from breast milk to earths best and it was a smooth transition and they love it. We more than anything appreciate that tour products are non gmo and do not have added corn syrup solids like most formulas on the market now! Thank you so much! We will definitely continue using your products!
Logan N, MI
Love all products! Especially your formula! !We've used it for our 4 year old 2 year old and now we will be using it for our newborn! Thank you!
Kachina B, WI
Nurturing our Future
As your little one grows, you’ll have to make a lot of important decisions. With Earth’s Best Organic® products, choosing quality is easy. Our products are grounded in a humble appreciation for the earth, and are produced without the use of potentially harmful pesticides, which allows us to protect the environment for generations to come.
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Infant & Toddler Formula
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Infant & Baby Foods - Cereal, Purees, & Jarred Foods
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Earth's Best Organic Baby Food Lawsuits
A recent investigation revealed that Earth’s Best Organic baby food (manufactured by Hain Celestial Group, Inc.) contains dangerously high levels of toxic heavy metals such as mercury, lead, arsenic, and cadmium. Exposure to these hazardous metals during infancy and childhood has been linked to numerous neurologic disorders such as ADHD and autism.
Our national product liability lawyers are currently accepting new cases from children (and their parents) who consumed Earth’s Best Organic baby foods and were subsequently diagnosed with autism, Attention Deficit Disorder (ADD or ADHD), or other neurologic health conditions.
Our baby food autism attorneys get inquiries every day from parents looking to file an Earth’s best toxic baby food autism lawsuit for their child in 2023. Call our lawyers today for a free consultation at 800-553-8082 or reach out to us online.
Earth’s Best Organic Baby Food Found to Contain High Levels of Toxic Metals
Arsenic, lead, mercury, and cadmium are heavy metals that are acutely toxic to the human body. Exposure to these types of metals during infancy and childhood has been shown to cause neurological problems in the developing brains of children.
The U.S. House of Representatives Subcommittee on Economic and Consumer Policy released an investigation report in February 2021 entitled Baby Foods Are Tainted with Dangerous Levels of Arsenic, Lead, Cadmium, and Mercury (the “Congressional Report”). The Congressional Report contains the findings from an investigation into allegations that major baby foods were being sold with high levels of toxic heavy metals.
The Subcommittee’s findings were based on laboratory testing as well as internal documents voluntarily provided by several baby food manufacturers.
The investigation results in the Congressional Report confirm that Earth’s Best Organic baby foods are contaminated with “significant levels of toxic heavy metals, including arsenic, lead, cadmium, and mercury.” The Congressional Report also summarized the scientific evidence establishing that exposure to these materials is harmful to infant neurological development.
Heavy Metal Levels in Earth’s Best Organic Baby Foods
The Congressional Report found harmful levels of toxic metals in baby food products from 7 of the biggest manufacturers in the U.S., including Hain Celestial Group, which sells baby food products under the popular brand Earth’s Best Organic. The exact levels of these harmful metals found in the various food brands are detailed in the Congressional Report. Earth’s Best Organic had some of the highest levels of all brands, well above the maximum safe levels set by the FDA.
- Arsenic Levels in Earth’s Best Organic Baby Food Inorganic arsenic is considered the most dangerous of all the toxin-heavy metals covered by the Congressional Report. Exposure to arsenic in infancy and early childhood has been linking not only to neurologic problems but can also damage the central nervous system.According to the FDA, the maximum safe arsenic level for bottled water is 10 ppb. The Congressional Report found that Hain Celestial sold finished Earth’s Best Organic baby food products containing as much as 129 ppb, 13 times the maximum limit. Internal documents showed that Hain used ingredients that contained inorganic arsenic as high as 309 ppb.
- Lead Levels in Earth’s Best Organic Baby Food Lead is regarded as the second most dangerous of the heavy metals that are known to pose a threat to human health. Even at very small levels, lead exposure is associated with a range of adverse health conditions, specifically neurologic and cognitive developmental issues in children.
The FDA’s maximum safe level for lead in drinking water is 5 ppb and 20 ppb for juice. According to the Congressional Report, Hain used ingredients for Earth’s Best Organic containing as much as 352 ppb lead — 70 times the FDA maximum safe limit for water. - Mercury Levels in Earth’s Best Organic Baby Food Mercury ranks third after arsenic and lead in terms of the most toxic of the heavy metals at issue in the Congressional Report on baby foods. Research has shown that prenatal mercury exposure can directly cause adverse neurologic development. High blood levels of mercury in toddlers have also been positively associated with increased rates of autism.The acceptable safe levels for mercury are the lowest of all the metals. The FDA has established a maximum safe level of mercury for drinking water at 2 ppb. The Congressional Report does not offer any information about the levels of mercury in Earth’s Best Organic baby foods because Hain Celestial does not test for mercury in its products or ingredients.
- Cadmium Levels in Gerber Baby Food Cadmium ranks 4th on the list of dangerous toxic metals in baby foods. Childhood exposure to Cadmium has been linked to lower IQ and the development of ADHD. The maximum safe limit for cadmium in drinking water is 5 ppb according to the FDA. The Congressional Report found that 75% of the ingredients used by Hain Celestial to make Earth’s Best Organic baby food contained cadmium over 5 ppb. Some of the ingredients used by Hain Celestial contained as much as 87 ppb of cadmium.
Here is what else we learned about Hain that has been a focus of Earth’s Best autism lawsuits. In August 2019, Hain held a closed-door meeting with the FDA. Hain provided the FDA with information on the toxic metals in Earth’s Best. Hain confessed that ingredients in its Baby Food may contain as much as 108 to 129 ppb of arsenic.
Heavy Metals in Baby Food May Cause Autism and Other Conditions
It has been known for a long time that heavy metals have toxic health effects, but a growing body of medical research is emerging that specifically connects exposure to these materials to the development of autism, ADHD, and other neurologic disorders.
Higher rates of autism have been linked to regular exposure to heavy metals during gestation, infancy, and childhood.
A 2014 study was one of the first to evaluate the impact of prenatal and early infancy exposures to mercury. The study found that mercury exposure caused a twofold increase in the risk of being diagnosed with autism or ADD. A similar study on children in Korea was published 3 years later and found a similar connection between exposure to mercury and autism/ADD rates.
Arsenic exposure was recently linked to higher autism rates in a meta-analysis study published in 2019 by a research team at the University of Buffalo. A more comprehensive study was published in 2020 which found the same positive association between exposure to mercury, arsenic, and cadmium during infancy and higher rates of autism.
Earth’s Best Organic Baby Food Autism Lawsuits
The Congressional Report detailing the levels of toxic heavy metals in baby foods like Earth’s Best Organic has sparked a number of product liability lawsuits against Hain Celestial by parents claiming that their children developed autism (or other disorders).
These lawsuits are partly based on the findings in the Congressional Report which clearly show that Hain Celestial knew that its baby food products contained heavy metals well above the maximum safe limits set by the FDA and decided to sell them anyway.
Since the Congressional Report was published in February 2021, Hain Celestial has been named as a defendant in a number of consumer class action and product liability lawsuits involving toxic metals in baby food products. Our firm is currently seeking toxic baby food lawsuits. Call today for a free consultation.
FAQs:
Why Is There Heavy Metal in Baby Foods?
Heavy metals occur naturally in the environment and make their way into soil and water which then get absorbed into crops like rice and wheat as they grow, which are incorporated into baby foods as raw ingredients.
What Types of Baby Foods Have the Highest Levels of Heavy Metal?
Certain plants, particularly rice, absorb heavy metals in the soil and water more than others.
As a result, rice-based baby foods tend to have higher levels of heavy metals than other types of products. Carrots and sweet potato products also tend to contain high cadmium levels.
Do Organic Baby Foods Contain Lower Levels of Heavy Metals?
No. Organic baby foods may contain higher levels of heavy metals because even though they don’t use pesticides, they are made from ingredients like brown rice which absorb these metals from the soil and water as they grow.
Hiring a Baby Food Lawyer to Fight for Your Child and Family
Our baby food lawyers are representing children with autism and their families. Call our law firm today for a free consultation at 800-553-8082 or reach out to us online.
rating of the top 10 Russian and foreign brands with reviews according to KP
Goods for children are always under special quality control. Including food. After all, food for a baby is not only a way to satisfy hunger, but also acquaintance with different tastes and a guarantee of healthy development (1).
Today there are many different brands. Among them, we selected the best manufacturers of baby food, based on the reviews of parents and expert opinions.
Rating of the top 5 Russian baby food manufacturers according to KP
There are many popular brands among Russian manufacturers of baby food. Basically, various purees, juices, cereals and dairy products are presented on the market. There are also formulas for babies, but in smaller quantities. The popularity of food is due to high quality and rather low (in comparison with foreign analogues) price.
Agusha
Agusha. Photo: yandex.market.ru Agusha is one of the most popular manufacturers of baby food in Russia. The trademark appeared in 1992 and has a wide range of products for children of all ages. Newborns are offered powdered milk formulas, babies from 4 months - a variety of purees, sour-milk products, water, older children - ready-made cereals (both dairy and non-dairy), juices, fruit drinks, compotes and fruit bars for a snack.
Thanks to the availability and variety of products, the manufacturer is confidently holding onto the Russian market. The safety and quality of Agushi is also confirmed by some neutral studies. For example, fruit cottage cheese, as well as kefir from this brand, received the highest rating from Roskachestvo (2, 3).
However, some parents are confused by the rather high price of certain items.
The main characteristics
| Manufacturer | Pepsico Russia | |||
| Assortment | puree, dried milk mixtures, cereals, fruit bars | Recommended age | C Founded | 1992 |
Pros and cons
There are mixtures in the product line; a wide range of.
High price for some items.
FrutoNyanya
FrutoNyanya. Photo: yandex.market.ru FrutoNyanya baby food brand products are distinguished by a wide range and wide distribution in stores. Among the products of the brand you can find: a variety of cereals (with additives in the form, for example, pieces of fruit or without them), vegetable, fruit and meat purees, water, dairy products, juices, fruit drinks and nectars, snacks.
For children prone to acute reactions to certain products, a special line of hypoallergenic food is offered.
Some of the brand's products have received high ratings from Roskachestvo, for example, biocurd, buckwheat porridge (4, 5).
Nutrition from this brand is designed for both the first complementary foods and for babies after a year. The composition contains salt and sugar, which are not recommended for children under one year old.
Main characteristics
| Manufacturer | Progress |
| Assortment | purees, drinks, soups, snacks, cereals, snacks, water |
| Recommended age | from 0 months |
| Founded | 2000 |
Pros and cons
May contain allergenic ingredients (eg sugar).
Grandmother's Basket
Grandmother's Basket. Photo: yandex.market.ru The manufacturer has been present on the Russian market since 1999.
The main product is a variety of purees, which are available in glass jars and soft packs. For example, apple puree from this brand received the highest rating from Roskachestvo in all analysis criteria and was awarded the Quality Mark (6).
For older children, prepared meals, meatballs, healthy snacks such as fruit lozenges and biscuits are available. Also, "Babushkino Lukoshko" produces children's herbal teas. Salt in some products is not always welcomed by parents.
Main characteristics
| Manufacturer | "Sivma" |
| Assortment | puree, finished lunch, drinks, fruit stucks |
| Recommended age | from 4 months |
| Founded | 1999 |
Pros and cons
Relatively low price in the segment; varied products.
There may be undesirable auxiliary components in the formulation (eg salt).
"Subject"
"Subject".
Photo: yandex.market.ru "Theme" offers products for children from 4 months to 3 years. The assortment includes a variety of meat, fish and vegetable purees, dairy products, ready meals and juices. But fruit purees are not presented. Packaging 一 is one of the distinguishing features of the brand. Thanks to special tin cans, the products are reliably protected from sunlight, which prolongs the shelf life. Also, many products of the brand are available in non-spill packages, so it is convenient to take them with you on the road. According to the results of the research, cottage cheese and juice "Theme" received the highest rating from Roskachestvo (7, 8).
The main characteristics
| Manufacturer | "Danon Russia" |
| Assortment | puree, dairy products |
Pros and cons
Innovative packaging; high meat content.
There are no fruit products in the assortment.
Diaper
Diaper. Photo: market.yandex.ruAll ingredients for production are supplied from our own farm. The manufacturer claims that thanks to this, it is possible to set fairly low prices for products.
The potential buyer is offered fruit and vegetable purees (some with cottage cheese), soups, various juices and fruit drinks, as well as water. Some of the products are hypoallergenic. The composition does not contain unnecessary components: salt, sugar and preservatives. Meat and fish products are not represented in the product line.
Main characteristics
| Manufacturer | "Gardens Podonya" | |||
| Assortment | puree, cream-soups, porridge | |||
| Recommended age | Site | from 4 months | S. | 2005 |
Pros and cons
Low price in the segment; simple and clear structure.
Lack of meat and fish products in the assortment.
Rating of the top 5 foreign manufacturers of baby food according to KP
There are many foreign companies that produce baby food on the Russian market. A century of history, many years of experience and a good reputation helps to supply the market with quality products, which are preferred by many parents.
Gerber
Gerber. Photo: yandex.market.ruThe assortment of the American manufacturer includes products for children from 4 months. In supermarkets and online sites, you can find vegetable and fruit purees, cereals, healthy snacks, juices, and desserts (cottage cheese treats, smoothies, and others). Hypoallergenic food is also provided. For example, dairy-free buckwheat porridge of this brand is highly appreciated by Roskachestvo experts, who noted the safe composition of the product without dangerous and harmful substances, including no added sugars (9).
The manufacturer claims that the high prices are due to the corresponding quality, which is ensured by strict standards and adherence to technology.
Main characteristics
| Manufacturer | Nestle |
| Assortment | pure, Joks, snacks, desserts | SECULATION OF THE |
| Founded | 1927 |
Pros and cons
Hypoallergenic products; natural composition; high quality.
High price in the baby food segment.
HiPP
HiPP. Photo: yandex.market.ruGerman manufacturer's products are suitable for children from birth. Infants are offered hypoallergenic powdered milk formulas enriched with vitamins. For feeding - various purees, cream soups, cereals, and as a snack for older children - snacks and dairy desserts.
Meals are made exclusively from natural ingredients, without added sugar. The high price, according to the manufacturer, is due to the use of special technologies and high-quality products.
Main characteristics
| Manufacturer | HIPP |
| Assortment | puree, cereals, drinks, snacks, dry dairy mixtures |
| Recommended age | 9 months 9 months 9 months 9.|
| Country of origin | Germany |
| Founded | 1957 |
0025 Pros and cons
Natural composition; There are baby formulas in the assortment.
High price of products.
Fleur Alpine
Fleur Alpine. Photo: yandex.market.ruNatural baby food of premium quality. The range includes purees, cereals, cookies and juices - both regular and for children prone to allergies or intolerant to gluten. In addition to the usual products, the manufacturer offers olive oil (from 6 months) and sauces (from 3 years).
From time to time, the products of this brand come under the attention of experts from Roskachestvo and Roskontrol. For example, Three cereals porridge showed excellent results: a good composition with dietary fiber and no foreign impurities, the appropriate taste, color and smell (10), and buckwheat porridge meets the advanced standards of Roskachestvo, except for the increased protein content (11).
Not all products on the official website can be purchased in a regular store. However, they can be purchased on marketplaces.
High price; Not all brand products are easy to find on offline sites.
Semper
Semper. Photo: yandex.market.ruThe Swedish company offers a wide range of products for children of all ages. Dry milk formulas are suitable for newborns, and there are even specialized ones that are best used for constipation. Some of them are designed for babies older than six months. For crumbs older than 4 months, the manufacturer offers a variety of vegetable, meat, fish and fruit purees, cereals, juices and children's tea with vitamins. In addition to the usual products for children, there are wellings — oatmeal and multi-cereal porridges with natural additives, cookies, and meatballs.
Roskachestvo examined this brand's applesauce and, apart from its high carbohydrate content (higher than indicated on the packaging), found no drawbacks (12).
In addition, some purees contain starch.
The main characteristics
| Manufacturer | Hero Group |
| Assortment | Military mixtures, purers, porridge, drinks, cookies |
| Recommended age | 9 months0025|
| Country of origin | Sweden |
| Founded | 1963 |
Pros and cons
There are mixtures in the product line interesting combinations of flavors.
High price in the segment; the presence of starch in the puree; the product according to BJU may differ from that stated on the package.
Heinz
Heinz. Photo: yandex.market.ru American food company offers a wide range of products at affordable prices. There are fruit, vegetable and meat purees, cereals (dairy and non-dairy), soups and drinks. As a healthy snack for babies from 5 months, special cookies are suitable, and fruit and cream puddings will be a great dessert for older children.
You can also find a special vermicelli that will suit crumbs from 6 months. The manufacturer's porridges received the highest rating from Roskachestvo (13). However, some products contain sugar and starch, which many parents of babies do not approve of.
The main characteristics
| Manufacturer | Heinz |
| Assortment | puree, soups, vermichel, pudding, cookies, tea |
| Recommended age | 9 months with 4 months with 4 months .USA |
| Year of Manufacture | 1869 |
Pros and Cons
Product contains prebiotics; affordable price in the segment of baby food from foreign manufacturers.
Some products contain sugar and starch.
How to choose the right baby food
A child's menu may differ from another baby's diet, not only because of age, but also due to health conditions (for example, a tendency to constipation or a dairy allergy) and personal preferences.
However, the first thing to consider is age. It’s also important to keep in mind that your baby’s diet should be free of added salt and sugar (14). Certain positions deserve some explanation.
Milk formulas
Designed for feeding babies. In fact, they are designed to become an alternative to mother's milk. For the full development of the crumbs, it is necessary that vitamins and trace elements are present in the composition.
Canned puree
Introduced from 4 months. There are fruit, vegetable, meat and fish options. Combinations are also possible. For the first feeding, it is recommended to choose one-component purees from vegetables or fruits.
Porridges
Porridges, as well as mashed potatoes, are recommended to be offered to a baby from 4 months. Thanks to the special processing of cereals, baby porridge is easily boiled, which significantly saves cooking time.
Nectars, juices
You can give your baby juice or nectar from the age of 4 months.
As long as it doesn't contain sugar. If available, it is better to wait at least up to 1 year.
Reviews of doctors about manufacturers of baby food
一 Baby food is becoming an object of special attention on the part of the state and parents, 一 says pediatrician Ekaterina Mikhaltsova . - The main advantages of industrial products and dishes are ease of use, balanced composition and minimal cooking time. However, you must strictly follow the age recommendations and cooking rules indicated on the labels.
- Dairy products and baby food in particular are complex production products where quality control is essential at all stages. Therefore, it is better to trust large manufacturers, - explains sanitary doctor Nikolai Dubinin . - It is important to pay attention to the composition and, before offering the child, taste the food yourself. In general, doctors agree that commercially produced baby food is no worse than home-cooked.
And some are even better, due to supplements in the form of vitamins and trace elements.
Popular questions and answers
We answer the most common questions about baby food together with pediatrician Ekaterina Mikhaltsova and sanitary doctor, epidemiologist Nikolai Dubinin.
How to choose food for the first feeding?
Pediatricians recommend starting the first complementary foods with vegetable puree. Fruits contain a large amount of fructose, which can irritate the lining of the stomach and other organs of the gastrointestinal tract. Of course, the parent himself can boil and grind vegetables to a puree-like consistency, but it is easier to purchase products in the store, since baby food is made in compliance with special technologies, taking into account all the rules and regulations.
Another question is how to choose a brand among such a variety of baby foods. The best solution is to stick with a well-known brand.
Large companies care about their reputation, and therefore strictly follow all established quality standards and do not violate production technology.
The next step is to study the information on the label, make sure the quality, evaluate the following indicators:
• Natural composition. Preservatives, salt, sugar and other ingredients should not be present in the composition (at least in products for children under 1 year old).
• Consistency (grinding quality). A good puree should be smooth and without lumps.
• Multi or single ingredient . The first puree should contain only one ingredient. The child should get used to a certain vegetable, after which it will be possible to introduce others, adding each one in turn, so that the baby gets used to everything individually.
• Hypoallergenic product. Formula must not contain ingredients that can cause an allergic reaction.
• Package integrity .
It is important to inspect the container in detail for dents, scratches or cracks (chips). Tightness must be observed. Don't forget to check the production date.
• Appropriate for the age of the child . The age for which this or that product is designed is usually indicated on the packaging in compliance with the recommendations of pediatricians.
When all these factors are taken into account, it can be said that the product is really suitable for the child and will not cause side effects (15).
Which of the Russian manufacturers should I pay attention to?
Baby food brand Agusha has been producing products for over 30 years. The assortment has everything you need for a complete diet for kids: dairy products, cereals, fruit, vegetable and meat purees, juices and compotes. The company produces safe, hypoallergenic, complete nutrition for children of all ages. High-quality substitutes for breast milk and subsequent complementary foods are also produced.
It is also recommended to pay attention to the manufacturers "FrutoNyanya" and "Theme".
What composition should healthy baby food contain?
When choosing puree in jars, pay attention to the composition. The ingredients should be natural, a good option (especially for younger kids) if the puree is a one-component puree - a fruit or vegetable plus water. Please note that the product does not contain salt, flour, starch, dyes and preservatives, and is not too diluted with water. The vegetable itself may contain starch, but its additional additives are very undesirable.
Sources
- Once again about baby food. Ladodo K. S. 2003.
- Roskachestvo rating. Children's cottage cheese "Agusha". URL: https://rskrf.ru/goods/tvorog-detskiy-fruktovyy-agusha-multifruktovyy-s-massovoy-doley-zhira-3-9/
- Roskachestvo rating. Children's kefir "Agusha". URL: https://rskrf.ru/goods/kefir-agusha-s-massovoy-doley-zhira-3-2-dlya-pitaniya-detey-starshe-8-mesyatsev/
- Roskachestvo rating.
Biocurd "FrutoNyanya". URL: https://rskrf.ru/goods/biotvorog-frutonyanya-yabloko-obogashchennyy-vitaminom-d3-s-massovoy-doley-zhira-4-2-dlya-pitaniya-d/ - Roskachestvo rating. Buckwheat porridge "FrutoNyanya". URL: https://rskrf.ru/goods/frutonyanya-pervyy-vybor-grechnevaya-kasha/
- Roskachestvo rating. Apple puree "Babushkino Lukoshko" URL: https://rskrf.ru/goods/pyure-fruktovoe-gomogenizirovannoe-sterilizovannoe-dlya-pitaniya-detey-rannego-vozrasta-s-4-mesyatse/
- Roskachestvo rating. Biocurd "Theme". URL: https://rskrf.ru/goods/biotvorog-tyema-obogashchennyy-bifidobakteriyami-s-grushey-dlya-detskogo-pitaniya-massovaya-dolya-zh/
- Roskachestvo rating. Apple juice "Theme". URL: https://rskrf.ru/goods/sok-yablochnyy-vostanovlennyy-osvetlennyy-dlya-detskogo-pitaniya/
- Roskachestvo rating. Buckwheat porridge Gerber. URL: https://rskrf.ru/goods/bezmolochnaya-kasha-gerber-grechnevaya/
- Roskachestvo rating. Porridge "Three cereals" Fleur Alpine.
URL: https://rskrf.ru/goods/kasha-fleur-alpine-tri-zlaka-/ - Roskachestvo rating. Buckwheat porridge Fleur Alpine. URL: https://rskrf.ru/goods/kasha-grechnevaya-gipoallergennaya-fleur-alpine/
- Roskachestvo rating. Applesauce Semper. URL: https://rskrf.ru/goods/pyure-iz-yablok-fruktovoe-sterilizovannoe-dlya-detskogo-pitaniya-s-4-mesyatsev-semper/
- Roskachestvo rating. Buckwheat porridge Heinz. URL: https://rskrf.ru/goods/grechnevaya-kashka-heinz-bezmolochnaya-nizkoallergennaya/
- Baby food safety. Zakharova I.N., Aisanova M.R. 2019.
- Classification of baby food products, requirements for their quality and safety. Georgieva O.V., Pyrieva E.A., Kon I.Ya. 2018.
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Publication time: 17:25 03 March 2022
Tags: baby food, promotions, manufacturers
Russian food manufacturers, in the face of a sharp ruble exchange rate and uncertainty, began to massively cancel discounts and promotions, as well as reduce the assortment.
Large manufacturers of baby food products have already announced changes in product offerings.
So the optimization of the range of products offered was announced by the Progress company, which produces baby food products under the Frutonyanya brand.
Starting March 1st, the company canceled promotions and adjusted its product range to focus on producing the most in-demand items to ensure their availability.
Campina, which produces Fruttis brand yoghurts and Friso baby food formulas, has introduced similar measures to eliminate promotions and discounts.
Advertising on New Retail. Mediakit
Food producers refuse discounts for partners due to the sharp fall of the Russian ruble, interruptions in the supply of raw materials and packaging, which are caused by the imposition of sanctions.
Some companies have already warned retailers that prices will increase by an average of 15% due to higher prices for packaging, raw materials for the production of goods and their delivery.
Source: Kommersant
Read also:
Baby food manufacturers have announced the risk of price increases due to labeling
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