Organic baby formula at whole foods

This Cult-Favorite European Baby Formula Brand Is Coming to America

If you’ve perused the international baby formula market in the past few years, you’ve likely heard of Holle. The European brand hadn’t previously been FDA-approved and, therefore, wasn’t sold in America. But it became so popular that many parents used third-party vendors to get their hands on it. Well, here’s some good news: the cult-favorite brand is coming to Whole Foods Markets across the country.

The brand will be distributed through JSG Organics, a distributor of natural food products and the exclusive distributor of Holle in the United States. Holle has been in the organic baby food market for over 85 years, with a mission of offering balanced nutrition through a range of products, including toddler milk drinks, cereals and snacks, as well as fruit and vegetable pouches. The brand, which was founded in Switzerland, is available in over 50 countries, and, starting this month, Holle will be available in American Whole Foods Market stores.

Holle uses ingredients from biodynamic and sustainable farms, and Holle’s Cow and Goat Milk Toddler Drinks boast both nutrition and ease in digestibility. The drinks are non-GMO, pesticide free and have no added sugar, hormones or corn syrup. They offer calcium, iron and vitamins A, C, and D. Plus, recent heavy metal testing of Holle’s products (including the toddler milk drinks) didn’t detect Arsenic, Cadmium, Lead or Mercury.

“We’ve recognized the Holle phenomenon and consumer demand in the United States for many years. As innovators and an industry leader in bringing top of the line products to parents for raising kids, we made it our mission to bring Holle stateside,” Ron Blitzer, CEO of JSG Organics, said in a press release. “We’re passionate about these products and are thrilled to welcome this iconic brand to the states, expanding the Holle footprint and giving families access [to] the highest quality essentials.”

“We are honored to be the first grocer in the U. S. to introduce our customers to Holle Cow and Goat Milk Toddler Drinks,” Caleb Hulsey, Category Manager at Whole Foods Market, also said. “At Whole Foods Market, we are always looking for high-quality products and are excited to expand our baby and toddler category with Holle’s Toddler Milk Drinks.”

The Holle Cow and Goat Milk Toddler Drinks will be available at Whole Foods Market, and The brand’s Organic Purée Pouches and A2 Powder Milk will also be available on Amazon in May. To learn more about Holle, check out the brand’s website.

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.

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Innovating Baby Formula - WholeFoods Magazine

It figures that the weekend after Roe vs. Wade was reversed and the weekend before my son was sworn into the Bar (and it’s been decades since formula was an issue for us), I would have a major attitude adjustment regarding infant formula. Until then, I had never quite gotten over the Nestle Formula debacle, but times are a changin’. 

“Formula isn’t a choice for many babies, it’s a necessity and a life preserver,” says lactation expert Mallory Whitmore. According to the data from the Department of Labor, “roughly 25% of women are back at work within two weeks of birth. That is not enough time to establish a full milk supply!” Additionally, many women who are hourly workers or who work for a smaller employer (fewer than 50 employees) are not guaranteed breaks to pump at work. And even if they receive pumping breaks, they’re not required to be paid. As a result, many women effectively lose money on breastfeeding once they return to work, particularly because these are the same lower-income women that can access formula for free or discounted via the WIC (Women, Infants & Children) assistance program. 

According to the CDC, 75% of families have introduced formula in some capacity by 6 months of age. “Until we have policies that support families who want to breastfeed– including paid/protected maternity and paternity leave, greater protections for pumping moms, comprehensive free/covered lactation support, even more affordable childcare, I doubt those numbers are going to get any better,” said Mallory. “ We have a government that espouses their desire for higher breastfeeding rates, but that does very, very little to empower parents to actually do so. Until that happens, parents are going to continue to formula feed en masse.” 

One brand that has helped to revolutionize the formula category is Bubs Australia, a 17-year-old infant and toddler nutrition company. The company was started by a mom of three, Kristy Carr, in her kitchen in Sydney as a remedy for the oldest of her three children who had intestinal issues. Nothing doctors were prescribing worked, so she developed the original formula. In 2021, the company’s U.S. label, Aussie Bubs, launched a range of toddler formulas through major retailers. In June 2022, Bubs committed to importing 1.25 million tins of infant formula to help with the crisis through Operation Fly Formula.   

The Bubs Australia and Aussie Bubs teams are working closely with the U.S. Government and the country’s largest retailers to ensure they get infant formula to the communities that need it most. “We are also in deep discussions with the WIC program director in every state,” says Kristy. “So far, have been approved in Texas.”

Bubs Australia’s vision: to create new generations of happy, healthy bubs and families through its range of premium Australian infant nutrition and goat dairy products. The line includes specialty and nutritional milk powder products for the whole family. Bubs Goat Milk Infant Formula and Bubs Organic Grass-fed Cow’s Milk Infant Formula, along with organic baby food, cereals, toddler snacks, and Vita Bubs infant and children’s vitamin and mineral supplements, cater for all feeding occasions and stages of development from newborn through to childhood.  

Bubs Australia is the leading producer of goat dairy products in Australia with exclusive milk supply back to the farm gate. Bubs is the only infant formula in the world to be based on Australian goat milk. Bubs products are widely sold in major supermarkets and pharmacies throughout Australia, as well as exported to China, Southeast Asia, the Middle East and the U.S.  

To help spread the word, Aussie Bubs held an influencer weekend at a goat farm in Gilbertsville, NY.  It was beautiful and fragrant, and the evening sparkled with fireflies, stars and a raging bonfire. It was there, close to dozens of baby goats, alpacas and sheep dogs, that I learned about infant formula.   

Bubs Australian Goat Milk is their most popular formula globally.   In the US, so far, it’s the Organic 365-Day Grass Fed Cow Milk. Aussie Bubs is tested by the Clean Label Project, a national non-profit with the mission to bring truth and transparency to food and consumer product labeling. 

Jaclyn Bowen, a food safety and quality systems engineer and executive director of Clean Label Project, said, “In the absence of federal regulation, unless brands voluntarily choose to think about food safety differently and purchase ingredients differently for the health and safety of my family and yours, these contaminants legally can and will end up in finished products. Aussie Bubs is a Clean Label Project Purity Award recipient because of their commitment to ingredient quality and safety and frankly that commitment shows in the finished product testing.”

Clean Label Project independently samples and tests their products to make sure they stay true to their word and continue to go above the minimum federal food safety requirements and meet the strict voluntary requirements of the Clean Label Project Purity Award Code of Practice.

Clean Label Project tested the top 91 selling infant formulas in America and benchmarked the results. To qualify for the purity award, product test results must show that the product is quantitatively superior to the status quo.

Dennis Lin, Executive Chairman of the Board of Bubs Australia, and Kristy have a project in Sumba, Indonesia called “Project Smile.”  They are not just donating products.

“We will focus on education on nutrition and using locally sourced ingredients where possible, starting from pregnant mothers through to their babies and hopefully extend through to the household,” says Lin. 

The influencer weekend included a cook-off of dishes made with Aussie Bubs. One delicious dish: Raspberry Nutella Wonton created by an award-winning cookbook author and culinary personality.  This recipe is adapted from “Katie Chin’s Everyday Chinese Cookbook.”  

Raspberry Nutella Wonton


  • 1 cup Nutella
  • 1/4 cup plus 1 Tbsp Aussie Bubs Toddler Formula, divided
  • 1/3 chopped fresh raspberries
  • 1 egg, lightly beaten
  • Oil for frying
  • 1 cup heavy whipping cream 
  • 2 teaspoons granulated sugar
  • 1/2 teaspoon vanilla extract
  • Store-bought chocolate sauce, such as Whole Foods Chocolate Syrup
  • Confectioner’s sugar & Aussie Bubs Toddler Formula combined for garnish
  • Store-bought round dumpling wrappers


  1. Combine the Nutella with the Aussie Bubs formula.   Fold the raspberries into the Nutella mixture until combined. Lay wonton skins out on a work surface. Brush edges of each wonton wrapper with egg and place 1 scant tablespoon of chocolate-hazelnut raspberry mixture onto each wonton. Fold wrappers in half over chocolate and press edges firmly to seal.
  2. Meanwhile, make the whipping cream.  Using an electric hand mixture, whip the cream, sugar, 1 Tbps Aussie Bubs formula and vanilla extract until fluffy.  Set aside. 
  3. In a wok or deep skillet heat 2 to 3 inches (5 – 7.5 cm) of the oil to 350°F (175°C).  Deep-fry the wontons until golden brown, 1-2 minutes turning occasionally.  Place on a paper towel lined sheet pan. Transfer to a platter and dust with confectioner’s sugar and drizzle with chocolate sauce. 

If you only can find square dumpling wrappers, use a cookie cutter to make a round shape. 

Here is another recipe from Stephanie Middleberg, best-selling author of The Big Book Of Organic Baby Food: Baby Purees, Finger Foods  and The Big Book Of Organic Toddler Meals.

Gluten-Free Goat Milk Spinach Waffles

Yield: about 3 cups batter (6 waffles in my waffle maker)


  • 1 cup goat milk
  • 2 large eggs
  • 1/2 teaspoon vanilla extract
  • 1/4 cup coconut sugar
  • 1/4 cup ghee, coconut oil, or unsalted butter, melted and cooled (or use a liquid fat like avocado oil or olive oil)
  • 1 packed cup baby spinach
  • 2 1/4 cups almond flour
  • 1/4 cup ground flaxseed
  • 1/4 teaspoon fine sea salt
  • 1/2 teaspoon baking powder
  • 1/2 teaspoon baking soda
  • Cooking spray


  1. Preheat your waffle iron. In a blender or food processor, combine all of the ingredients except the cooking spray; blend until smooth. Batter will be thick.
  2. Mist the waffle iron with cooking spray. Portion about 1/2 cup batter into your waffle iron and cook as the manufacturer instructions direct. Repeat with the remaining batter, misting the iron with cooking spray between batches.
  • I found that these got pretty dark at the highest setting on my waffle iron. Lowering it to 2 settings below the highest seemed to work the best.
  • If you want to keep the rest of the waffles warm while you cook all of the batter, preheat the oven to 200ºF. Place the cooked waffles directly on the oven rack to keep them warm and crisp while you cook the remaining waffles.
  • Let any leftovers cool completely, then wrap and refrigerate or freeze. Reheat in a toaster oven.

Cinnamon-Honey Butter

Yield: About 1/4 cup


  • 4 tablespoons unsalted butter, at room temperature
  • 2 tablespoons raw honey
  • 1/2 teaspoon cinnamon (or more, if needed)
  • 1/8 teaspoon fine sea salt


In a small bowl, combine all of the ingredients and mash with a fork until well combined. Taste and add more cinnamon if desired. Serve right away, or cover and refrigerate to serve cold.

Ingredients | Baby food Bibikol


As you know, the nature of a child's nutrition in the nine months that he is in the womb, and the first couple of years of life, programs and forms the state of health for the rest of his life. What the baby eats during this period of development is no less important than genetic prerequisites.

It is unlikely that anyone will argue that the "gold standard" of nutrition in infancy is breast milk. The World Health Organization recommends exclusive breastfeeding until six months of age and, if possible, continued breastfeeding with complementary foods until two years of age. However, sometimes this is not possible for objective medical or social reasons. Then the pediatrician transfers the child to mixed or artificial feeding. And here the problem immediately arises - how to choose the most suitable breast milk substitute. nine0007

Infant formula should be as close as possible to it not only in its chemical composition, but also in the presence of important functional components.

Recently, one of the most promising areas in the creation of food products for young children is the use of whole goat milk. Throughout the history of mankind, it has been highly valued for its special dietary and even medicinal properties. This is confirmed by numerous studies conducted both in our country and abroad. nine0007

It is known that the milk of different breeds of goats, moreover, living in different climatic conditions, is very different in composition. That is why, for example, the company "BIBIKOL" - a leader in the production of baby food based on whole goat milk - turned its attention to New Zealand with its mild climate and a network of farms practicing organic farming and animal husbandry. A special breed of New Zealand goats has the opportunity to eat fresh grass all year round, which, of course, has a positive effect on the properties of milk. In addition, the genetic trait of these goats is that their milk contains low levels of the highly allergenic milk protein alpha-S1-casein. The protein of this goat milk has a high biological value. nine0007

BIBIKOL has organized on-site production of adapted NANNY mixtures in New Zealand. From the milking process to the packaging of the finished mixture, no more than eight hours pass. Thanks to a special technology, NANNY manages to preserve the unique nutritional and functional components of natural whole goat milk and bring the mixtures as close as possible to breast milk. NANNIE formulas retain milk fat, so there is no need to add palm oil as a source of palmitic acid. nine0007

As a source of beneficial ω-3- and ω-6 polyunsaturated fatty acids, NANNIE is supplemented with marine fish oil and a blend of high quality vegetable oils.
The carbohydrate component in the "NANNIE" mixture is represented by milk sugar - lactose, which provides energy for the rapidly growing body of the child and improves the absorption of calcium. The NANNIE 1.2 mixture contains a complex of vegetable prebiotics Orafti®Synergy1, which has a pronounced positive effect on the functioning of the child's intestines, comparable to the effect of breast milk. nine0007

In addition to dry mixes, "BIBIKOL" produces "BIBIKASHI" with organic cereals and fruit and vegetable purees with cottage cheese, also based on goat's milk, and "AMALTEYA" powdered milk for pregnant and lactating women.

"BIBIKOL" is generally an active promoter of the idea of ​​"organic farming", when synthetic fertilizers, pesticides, growth regulators, synthetic feed additives and hormones, genetically modified organisms and nanotechnologies are not used to grow vegetables and fruits. Because the company's specialists are confident in the positive impact of organic farming products on the health of children, including those with allergies. nine0007

The company has a special scientific department, which employs doctors and candidates of medical sciences, experienced lecturers and teachers. Since the use of whole goat milk in food products for children and pregnant women is still quite new, there is not only a lot of research to be done, but also explanatory work to be done. Both among pediatricians and among parents. For example, since 2000, the "School of Moms BIBIKOL" has been operating.

BIO 2 goat milk formula for further nutrition of babies over 6 months l Organic

100 years of experience! The German company Töpfer has been producing baby food for over 100 years - the company was founded in 1911. Since 1989 it has been producing organic baby food certified by the EU. The company has its own laboratory and cooperates with scientific and medical institutions in the process of formulating its products. Extensive experience and latest production and research technologies make the company a European leader in its field.

In the south of Germany, near the Alps, on the border with Switzerland, is one of the cleanest places in Europe. In 1926, Töpfer moved his factory here in order to use exclusively pure grains, vegetables and cow's milk from nearby farms. Currently, Töpfer uses organic products from nearby farms and exclusively the milk of cows grazing in the foothills of the Alps!

Strict safety and quality control:
• carried out at all stages - raw materials, production, packaging and final product;
• microbiological, allergic, chemical, physical, trace, environmental, sensory and other tests are carried out both in our own laboratory and in external independent laboratories;
• During production, samples are taken every half hour and production is completely stopped if even the slightest non-compliance is found. The whole process is closed and sterile. nine0023 • Approximately 600 different tests are carried out for each production batch!
• Of the company's 180 employees, 20 work exclusively in the control system.

Sustainability doesn't just mean pesticide-free. Töpfer has been producing organic baby food since 1989. Milk mixtures contain at least 95% organic raw materials. Sustainability and its control is ensured in all chains of food preparation - from organic seeds for sowing, cultivation, grains, flour, oils to organic feed for cows. nine0007

Long chain polyunsaturated fatty acid (LC-PUFA) is added to milk formulas. Studies have shown that these acids play an important role in the formation of the brain and nervous system of the child.

Töpfer is the pioneer of bifidogenic probiotic products in baby food. In the intestines of breast-fed children, an intestinal flora rich in bifidobacteria is formed, which is usually not present in the intestines of formula-fed children. Töpfer has enriched cereals and milk formulas with probiotic bacteria to make them as similar to breast milk as possible. nine0007

Töpfer porridges are very easy to use , they do not need to be boiled, they can only be filled with water or milk. All of them do not contain added sugar, preservatives, flavors, colors and flavor enhancers.

Töpfer manufactures everything in one factory, so it has full control over the processes. This cannot be done by large companies whose production units are located in different places, and especially those that are only brands and order their products from other manufacturers. Knowing how few organic baby food producers are in Europe, Töpfer becomes practically the only one in Europe who has the entire chain and safety control in one hand. nine0007

Baby cosmetics with wheat bran produced since 1936 . The history of this manufacturer began with, it would seem, the simplest product - wheat bran for a bath, which is quite enough to bathe a child in a bath. However, it turned out that this company knowingly chose a simple, at first glance, a particle of wheat grain.

Bran has a unique property to “collect” skin impurities. And are easily washed off or otherwise removed. Wheat bran contains:
- arabinoxylan, which moisturizes and strengthens the skin, retains moisture in it, protects against free radicals;
- antioxidants, vitamins E, C and carotenoids protect against free radicals;
- ferulic acid - a phytonutrient and powerful antioxidant that protects the skin.

This product has been highly regarded by midwives and pediatricians for decades, and even today this rating has not changed - only the wash box has changed. With this success, Töpfer has developed a complete line of cosmetics for babies, children and pregnant women based on wheat bran with valuable olives, jojoba, almond, meadowfoam seeds and other oils. Such cosmetics also have a positive effect on sensitive, irritated skin.

In 2016, a completely new line of cosmetics was created for children - "super boys" and "super girls" - the most demanding consumers who want to stand out as much as possible.

All Töpfer cosmetics natural and organic .

Learn more