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Square baby food


What is the "Square Meal System"? – Square Baby

Katie Thomson MS, RD | Cofounder

Starting solids? Square Baby has got you 100% covered.

Our Square Meal System offers 100% Daily Nutrition meal plans -- customized to your kiddo. We create perfectly balanced meals that are handmade in small batches with organic whole foods. And they're delivered right to your doorstep!

Boom! Like homemade, but better.  All of the fresh-made nutrition...but no prep, cooking, or cleaning for you!

Sounds amazing, right?

How does the Square Meal System work?

1 SINGLE-INGREDIENT PUREE = 100% DAILY NUTRITION

STEP 1: 4-6 MONTHS

MEALS: smooth textured, single ingredient purees

  • Lil Sweet Pea (pictured above)
  • Lil Carrot
  • Lil Sweet Potato
  • Lil Pear
  • Lil Peach
  • Lil Mango

HOLY SPIT! When you're first introducing solids, some babies will gobble up their first bites while others will spit it out.   Try not to get frustrated (because it can be totally frustrating!).  Stay calm and remember that this phase will pass -- so keep trying!

HOW MUCH FOOD IS ENOUGH?  In the first days of introducing solids, a bite (or an attempt) can be considered a success!  This is truly their introduction phase.  To make it easy, our Square Baby 4+ mos single-ingredient purees like "Lil Carrot" offer 4-6 month-olds 100% of their daily recommended servings of fruit or veggies.

IT'S ALL GOOD. During this stage, they are still getting a majority of their nutrition from breastmilk or formula, so don't stress out if you can only get one spoonful successfully in their mouth in this first phase.  Your baby is learning how to accept the spoon and how to swallow the food.  A lot of change from that warm, familiar milk.

ANY 2 SQUARE MEALS PER DAY = 100% DAILY NUTRITION

STEP 2: 6-8 MONTHS

MEALS: Smooth-textured, balanced meals with veggies, fruit, whole grains, and various proteins. Some also have healthy fats, herbs & spices. Simpler combinations and easier-to-digest foods help ease your baby into solids, develop their palate, and introduce allergens.

  • Beet Berry
  • Peachy Oatmeal
  • Greenie Baby
  • Apple Rosemary Lentils
  • Minty Green
  • Peanut Pumpkin Pie
  • Almond Butter & Banana
  • Apple Curry Chicken (pictured above)
  • Mango Coconut Chicken
  • Harvest Feast
  • Turkey Tacos

ANY 3 SQUARE MEALS PER DAY = 100% DAILY NUTRITION

STEP 3: 8-12 MONTHS

MEALS: Thicker, chunkier-textured, balanced meals with veggies, fruit, whole grains, protein (some also have healthy fats, herbs & spices). More adventurous flavors. Introduces beans and cruciferous veggies, like cauliflower, as baby's tummy matures and can better tolerate some of the "gassier" foods.

  • Mango Rice Pudding
  • Baby Blues (pictured above)
  • Avocado Greens
  • Salmon Mash
  • Spinach Dahl
  • Veggie Scramble

Introducing Square Meals

At about 6 months, your baby will be ready for a combination of foods from different food groups.

Our Square Meal System™ offers 100% of a baby’s daily nutrition*.

*100% of baby's daily fruit, vegetable, whole grain and protein servings based on USDA recommendations per the baby's age group.

Square = balance

Square Meals are perfectly balanced with fruits, veggies, whole or sprouted grains, and protein.  Offering just the right amount of each food group per meal.

Customizable

Our meals are categorized by protein source to help navigate dietary preferences/restrictions and provide a diverse daily diet.

Here's how it works: 

  • "A" Square Meals: protein is from Whole Milk Greek Yogurt (vegetarian)
  • "B" Square Meals: protein is from Beans, Sprouted Lentils, or Nuts (vegan)
  • "C" Square Meals: protein is from Chicken or Turkey Bone Broth, Eggs, Salmon, or Shrimp (dairy-free)

    •  

    Flexible and foolproof

    Our A, B, and C Square Meals are completely interchangeable within the system.   That means, if you're Vegan and only choose "B" meals, your child has still gotten 100% of their fruits, veggies, whole grains, and protein servings -- they just got protein from beans or lentils.  If you're Dairy-Free, choose "B" & "C" meals for 100% daily nutrition. You get the idea ;).

    Remember that these are general guidelines, not a prescription for your baby.  Parents intuition and baby's cues are most important.

    Parent tip

    Do NOT adhere to the "clean plate rule". Forcing your baby to finish a meal when he/she is not hungry could override their natural cue to stop eating when they're full.

    We've left room for finger foods and more

    We purposefully provided enough of each food group to meet at least the minimum recommended servings of each food group for your baby (the USDA provides recommendations in ranges).  This way, we're leaving room for additional foods to be added to the diet as we know many parents like to include fortified infant cereals into their purees and offer other table foods as they practice with finger foods.

    What about 12+ months?

    The USDA provides recommended servings up until "8-12 months" -- that's why we specify "8-12 mos" for the "100% Daily Nutrition" plans. But, of course, after 12 months, your baby will still love our purees! As they start to eat more and more table food, use the purees more as additional foods at mealtime or as a balanced snack!

    Here's a few ways your older kiddo will love Square Meals:

    • Make them into a SMOOTHIE: Beet Berry, Baby Blues, Peachy Oatmeal & Greenie Baby are wonderful on their own or with added yogurt or banana.
    • Use them as a DIP: Try Spinach Dahl with pita chips or Avocado Greens as a guacamole!  So good!
    • Try them as a SAUCE: Sneak in extra balanced nutrition by pouring over noodles or rice.  Our Mango Coconut Chicken & Apple Curry Chicken are amazing over quinoa or brown rice!
    • Call them "FRO YO"!:  Mango Rice Pudding and Peachy Oatmeal are known to be great as partially frozen. Open a jar and serve as an after-dinner treat!

    100% daily nutrition. All squared away. 

    Reach out if you have any questions [email protected]

    ~Katie and Kendall, cofounders

    This blog post is for information purposes only and shouldn’t be used as personal, health, nutritional, or medical advice. Always consult with your pediatrician before making any decisions about your child's health or readiness for various foods.

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    ${name} Box

    You currently have ${quantity} meal(s) selected out of ${meals}.

    Only ${mealsToGo} more to go to complete your box!

    You have completed your box!

    Almond Butter & Banana

    Apple Curry Chicken

    Apple Rosemary Lentils

    Sold out

    Avocado Greens

    Sold out

    Baby Blues

    Sold out

    Beet Berry

    Sold out

    Coconut Shrimp Fried Rice

    Greenie Baby

    Sold out

    Harvest Feast

    Sold out

    Lil Carrot

    Lil Mango

    Lil Peach

    Lil Pear

    Lil Sweet Pea

    Sold out

    Lil Sweet Potato

    Mango Coconut Chicken

    Sold out

    Mango Rice Pudding

    Sold out

    Minty Green

    Sold out

    Peachy Oatmeal

    Sold out

    Peanut Pumpkin Pie

    Sold out

    Salmon Mash

    Sold out

    Spinach Dahl

    Turkey Tacos

    Veggie Scramble

    Choose Meals

    ${this.quantity}/${this.meals} meals

    FILTER BY DIETARY NEEDS+-

    Meal Type +-

    Dietary Needs +-

    Protein Source +-

    Benefits +-

    Texture +-

    Allergen Introduction +-

    Almond Butter & Banana

    Apple Curry Chicken

    Apple Rosemary Lentils

    Sold out

    Avocado Greens

    Sold out

    Baby Blues

    Sold out

    Beet Berry

    Sold out

    Coconut Shrimp Fried Rice

    Greenie Baby

    Sold out

    Harvest Feast

    Sold out

    Lil Carrot

    Lil Mango

    Lil Peach

    Lil Pear

    Lil Sweet Pea

    Sold out

    Lil Sweet Potato

    Mango Coconut Chicken

    Sold out

    Mango Rice Pudding

    Sold out

    Minty Green

    Sold out

    Peachy Oatmeal

    Sold out

    Peanut Pumpkin Pie

    Sold out

    Salmon Mash

    Sold out

    Spinach Dahl

    Turkey Tacos

    Veggie Scramble

    Square Baby Becomes Only Baby Food Offering All Top 8 Allergens

    Katie Thomson MS, RD | Cofounder

    Helping prevent food allergies before they start.

    ORINDA, CA – March 6, 2020 – Today, Square Baby announces the launch of two new Square Meals, “Coconut Shrimp Fried Rice” and “Almond Butter & Banana” — rounding out their Early Allergen Introduction menu and becoming the only baby food company offering all of the Top 8 Allergens with whole, fresh foods.

    While many of today’s top baby food companies are touting “allergen-free,” Square Baby is doing the opposite and leaning into recent research. 

    For decades, pediatricians and allergists recommended delaying allergen introduction. However, recent studies like LEAP, EAT, and PETIT have shown that introducing allergens early and often may help prevent food allergies from developing.

    “Recent clinical trials indicate that you can help prevent food allergies in your baby before they start. Due to this new scientific evidence, the Academy of Pediatrics recommends introducing allergenic foods early and often to help prevent the development of food allergies. I recommend parents introduce and continue to feed a wide variety of healthy foods starting around 4 to 6 months old, including allergenic foods in a consistency that a baby can handle.” 

    –Dr. Tanya Altmann, pediatrician, author and mom of 3

    “As a science-based company, we are committed to following the most recent research and American Academy of Pediatrics recommendations,” says Katie Thomson, registered dietitian, co-founder and CEO of Square Baby.

    “Today, we’re excited to introduce our incredibly delicious Coconut Shrimp Fried Rice, made with sautéed shrimp, organic mango, pineapple, carrot, corn, California basmati rice, egg, coconut milk, sesame oil, and lime. We’re also launching our seriously cravable Almond Butter & Banana made with organic almonds, banana, corn, white beans, and whole wheat flour. Our two new meals complete our Allergen Introduction Menu with the addition of shellfish, tree nuts, and wheat options — alongside our current offerings with dairy, egg, fish, soy, and peanut. ” 

    “Our mission is to ‘Inspire Healthy Eaters for Life’,” says Thomson. “We’re committed to offering a diverse array of whole foods to broaden babies’ palates and introduce them to potentially allergenic foods to help reduce their risk of developing food allergies so they can grow up to enjoy those foods for a lifetime.”  

    Coconut Shrimp Fried Rice and Almond Butter & Banana are available today for online ordering along with their other 21 meals at www.SquareBaby.com. For Bay Area parents, the meals will also be available at Square Baby’s retail store & tasting bar in Orinda Theatre Square.

     

    —

    About Square Baby

    Square Baby is the first baby food company to offer 100 percent daily nutrition for baby. And it’s delivered right to your door. Rooted in nutrition science, Square Baby’s team of registered dietitians and pediatricians have developed the Square Meal System™ offering customized meal plans for each age and stage of development so parents can rest assured their baby is receiving just the right balance of fruits, veggies, whole grains and protein — including offering meal options for early allergen introduction including peanut, tree nut, wheat, soy, milk, egg, fish, and shellfish. Square Baby meals range from smooth, single-ingredient purees for baby’s first bites to thicker nutritionally-balanced purees with a range of ingredients and adventurous flavors. To learn more about Square Baby, visit www.squarebaby.com, ‘like’ us on Facebook, or follow us on YouTube, Twitter, Pinterest, and Instagram.

    Studies:

    LEAP Study: https://www.nejm.org/doi/full/10.1056/NEJMoa1414850

    EAT Study: https://www.nejm.org/doi/full/10.1056/NEJMoa1514210

    PETIT Study: https://pediatrics.aappublications.org/content/140/Supplement_3/S193

    Never


    Miss a Beat

    Drop your email for exclusive content & access to special deals

    Other Popular Reads

    Healthline Names Square Baby "Best Puree Meal Service for Kids"!

    View More

    Square Baby Raises $1.8M to Expand Nationally and Serve Waitlist of 10,000 Families

    View More

    FedEx Small Business Grant Contest: Square Baby Named Top 100 Finalist

    View More

    ${name} Box

    You currently have ${quantity} meal(s) selected out of ${meals}.

    Only ${mealsToGo} more to go to complete your box!

    You have completed your box!

    Almond Butter & Banana

    Apple Curry Chicken

    Apple Rosemary Lentils

    Sold out

    Avocado Greens

    Sold out

    Baby Blues

    Sold out

    Beet Berry

    Sold out

    Coconut Shrimp Fried Rice

    Greenie Baby

    Sold out

    Harvest Feast

    Sold out

    Lil Carrot

    Lil Mango

    Lil Peach

    Lil Pear

    Lil Sweet Pea

    Sold out

    Lil Sweet Potato

    Mango Coconut Chicken

    Sold out

    Mango Rice Pudding

    Sold out

    Minty Green

    Sold out

    Peachy Oatmeal

    Sold out

    Peanut Pumpkin Pie

    Sold out

    Salmon Mash

    Sold out

    Spinach Dahl

    Turkey Tacos

    Veggie Scramble

    Choose Meals

    ${this.quantity}/${this.meals} meals

    FILTER BY DIETARY NEEDS+-

    Meal Type +-

    Dietary Needs +-

    Protein Source +-

    Benefits +-

    Texture +-

    Allergen Introduction +-

    Almond Butter & Banana

    Apple Curry Chicken

    Apple Rosemary Lentils

    Sold out

    Avocado Greens

    Sold out

    Baby Blues

    Sold out

    Beet Berry

    Sold out

    Coconut Shrimp Fried Rice

    Greenie Baby

    Sold out

    Harvest Feast

    Sold out

    Lil Carrot

    Lil Mango

    Lil Peach

    Lil Pear

    Lil Sweet Pea

    Sold out

    Lil Sweet Potato

    Mango Coconut Chicken

    Sold out

    Mango Rice Pudding

    Sold out

    Minty Green

    Sold out

    Peachy Oatmeal

    Sold out

    Peanut Pumpkin Pie

    Sold out

    Salmon Mash

    Sold out

    Spinach Dahl

    Turkey Tacos

    Veggie Scramble

    Disposable diapers 60*60, 10 pcs with free home delivery from VkusVill

    VkusVill

    The top layer is made of soft non-woven material, it does not rub or irritate baby's delicate skin. The inner absorbent layer is made of natural fluff pulp for fast absorption and maximum comfort, keeping the skin dry and clean. The bottom layer of polyethylene film reliably protects the surface from leaks and does not slip. Special embossing for uniform absorption and distribution of liquid ATTENTION! 1. Follow the rules of hygiene. Wash your hands before changing diapers to avoid getting bacteria on the diaper. 2. The diaper is a disposable hygiene item. Do not use the diaper for too long, as this can lead to diaper rash. 3. Used diapers must be disposed of in the trash. Don't throw them down the toilet. Contraindications: If you find signs of allergy on the skin, stop using the diapers. nine0003

    Vkusvill

    325 rub/piece 325.00 325.00

    Description

    The top layer is made of soft non-woven material, it does not rub or irritate baby's delicate skin. The inner absorbent layer is made of natural fluff pulp for fast absorption and maximum comfort, keeping the skin dry and clean. The bottom layer of polyethylene film reliably protects the surface from leaks and does not slip.
    Special embossing for even liquid absorption and distribution
    ATTENTION! 1. Follow the rules of hygiene. Wash your hands before changing diapers to avoid getting bacteria on the diaper. 2. The diaper is a disposable hygiene item. Do not use the diaper for too long, as this can lead to diaper rash. 3. Used diapers must be disposed of in the trash. Don't throw them down the toilet. nine0013 Contraindications: if you find signs of allergy on the skin, stop using diapers.

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    Expiry date

    5 years

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    non-woven fabric, fluff pulp, polyethylene film, adhesive.

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    Show availability in stores

    which children's brands left Russia

    Sanctions and the withdrawal of foreign companies from the market hit the industry of goods and entertainment for children. In particular, in Russia there will be inaccessible releases of new computer games, showings of animated series and movies, as well as the operation of some gaming platforms. About which areas were affected by the restrictions - in the material "Actual comments". nine0032

    TV channels and cartoons

    The American film company Paramount will leave the Russian market by stopping the broadcasting of its TV channels. Messages about this began to come to local television operators. In this regard, entertainment Paramount Comedy, children's (Nickelodeon, Nickelodeon HD, NickToons and Nick Jr) and music (MTV Russia and MTV Live HD) channels will be disabled in Russia.

    Recall that the Paramount film studio created such full-length cartoons as Madagascar 3, Rango, Kung Fu Panda 2, Puss in Boots, How to Train Your Dragon. The following animated series were broadcast on Nickelodeon: "Paw Patrol", "Dasha the Traveler", "Three Cats", "Teletubbies", "Peppa Pig", "SpongeBob SquarePants", "Oh Those Kids!" etc.

    In March, The Walt Disney Company announced its withdrawal from Russia. The business suspension includes content and product licensing, Disney Cruise Line operations, National Geographic magazine and tours, local content production, and linear channels.

    In particular, the Disney TV channel stopped broadcasting, and the company's official distributor withdrew all upcoming movie premieres. Warner Bros. also took this step. and Universal.

    Baby products

    Due to sanctions and logistical problems, many baby food manufacturers have warned of shortages of raw materials. According to their estimates, it can last for a month and a half. In addition, some suppliers began to require Russian manufacturers to fully prepay the order.

    Note that Nestlé and PepsiCo announced a temporary suspension of supplies and production of sweets in the Russian Federation, but did not abandon the creation of essential goods (for example, baby food and pet food). nine0003

    At the end of last year, the Russian company Frutonyanya (31.2%) occupied the largest part of the market in this segment. Next came Agusha (PepsiCo; 17.7%) and Tyoma (Danone; 5.8%).

    At the same time, the British chain of children's goods and clothing stores Mothercare announced its withdrawal from the Russian market. Russia accounts for about 20-25% of the company's global retail sales.

    Mobile and computer games

    Russian and Belarusian users have been denied access to mobile games by the Finnish company Supercell. It is noted that the restrictions will also affect those who have already installed them on smartphones. In addition, the games have been removed from the App Store and Google Play. The company's best-known games include strategists Clash of Clans and Brawl Stars, as well as farm simulator Hay Day. nine0003

    In addition, Electronic Arts (The Sims, Battlefield and Mass Effect games), Activision Blizzard (World of Warcraft, Overwatch, StarCraft, Diablo, Call of Duty), Rockstar Games (Grand theft auto games, Red Dead Redemption) and Ubisoft (Assassin's Creed, Splinter Cell Far Cry and Rainbow Six games).

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    In addition, Sony has postponed the release of Gran Turismo 7 in Russia indefinitely. The video games LEGO Star Wars: The Skywalker Saga, Kirby and the Forgotten Land and Ghostwire: Tokyo will not be released in our country.

    Gaming platforms

    Platformers also left the market, including Microsoft (Xbox consoles) and Sony (PlayStation consoles).

    Learn more