Tsa rules for baby food

Baby Formula | Transportation Security Administration

Carry On Bags: Yes (Special Instructions)

Checked Bags: Yes

Formula, breast milk, toddler drinks, and baby/toddler food (to include puree pouches) in quantities greater than 3.4 ounces or 100 milliliters are allowed in carry-on baggage and do not need to fit within a quart-sized bag. Formula, breast milk, toddler drinks, and baby/toddler food (to include puree pouches) are considered medically necessary liquids. This also applies to breast milk and formula cooling accessories, such as ice packs, freezer packs, and gel packs (regardless of presence of breast milk). Your child or infant does not need to be present or traveling with you to bring breast milk, formula and/or related supplies.

Inform the TSA officer at the beginning of the screening process that you are carrying formula, breast milk, toddler drinks, and baby/toddler food (to include puree pouches) in excess of 3. 4 ounces. Remove these items from your carry-on bag to be screened separately from your other belongings. TSA officers may need to test the liquids for explosives or concealed prohibited items.

Although not required, to expedite the screening process, it is recommended that formula and breast milk be transported in clear, translucent bottles and not plastic bags or pouches. Liquids in plastic bags or pouches may not be able to be screened by Bottle Liquid Scanners, and you may be asked to open them (if feasible) for alternate screening such as Explosive Trace Detection and Vapor Analysis for the presence of liquid explosives. Screening will never include placing anything into the medically necessary liquid.

TSA X-ray machines do not adversely affect food or medicines. However, if you do not want the formula, breast milk, toddler drinks, and baby/toddler food (to include puree pouches) to be X-rayed or opened, please inform the TSA officer. Additional steps will be taken to clear the liquid and you or the traveling guardian will undergo additional screening procedures, to include Advanced Imaging Technology screening and additional/enhanced screening of other carry-on property.

Ice packs, freezer packs, frozen gel packs and other accessories required to cool formula, breast milk, toddler drinks, and baby/toddler food (to include puree pouches) – regardless of the presence of breast milk – are also allowed in carry-ons, along with liquid-filled teethers. If these items are partially frozen or slushy, they are subject to the same screening as described above.

Please see traveling with children for more information.

Travelers requiring special accommodations or concerned about the security screening process at the airport may request assistance by contacting TSA Cares online at http://www.tsa.gov/contact-center/form/cares or by phone at (855) 787-2227 or federal relay 711.

For more prohibited items, please go to the 'What Can I Bring?' page.

What Can I Bring? Food

Alcoholic beverages

Carry On Bags: Yes (Less than or equal to 3.4oz/100 ml allowed)
Checked Bags: Yes

Check with your airline before bringing any alcohol beverages on board. FAA regulations prohibit travelers from consuming alcohol on board an aircraft unless served by a flight attendant. Additionally, Flight Attendants are not permitted to serve a passenger who is intoxicated.

Alcoholic beverages with more than 24% but not more than 70% alcohol are limited in checked bags to 5 liters (1.3 gallons) per passenger and must be in unopened retail packaging. Alcoholic beverages with 24% alcohol or less are not subject to limitations in checked bags.

Mini bottles of alcohol in carry-on must be able to comfortably fit into a single quart-sized bag.

For more information, see FAA regulation: 49 CFR 175.10(a)(4).

Alcoholic beverages over 140 proof

Carry On Bags: No
Checked Bags: No

Alcoholic beverages with more than 70% alcohol (over 140 proof), including grain alcohol and 151 proof rum. For more information, see FAA regulation: 49 CFR 175.10(a)(4).

Baby Food

Carry On Bags: Yes
Checked Bags: Yes

Baby food is allowed in reasonable quantities in carry-on bags. Remove these items from your carry-on bag to be screened separately from the rest of your belongings. Please see traveling with children for more information.

Baby Formula

Carry On Bags: Yes (Special Instructions)
Checked Bags: Yes

Please see traveling with children for more information.

Bottled Water

Carry On Bags: Yes (Less than or equal to 3.4oz/100 ml allowed)
Checked Bags: Yes

Bread

Carry On Bags: Yes
Checked Bags: Yes

Solid food items (not liquids or gels) can be transported in either your carry-on or checked bags. Liquid or gel food items larger than 3.4 oz are not allowed in carry-on bags and should be placed in your checked bags if possible.

TSA officers may instruct travelers to separate items from carry-on bags such as foods, powders, and any materials that can clutter bags and obstruct clear images on the X-ray machine. Travelers are encouraged to organize their carry-on bags and keep them uncluttered to ease the screening process and keep the lines moving.

Breast Milk

Carry On Bags: Yes (Special Instructions)
Checked Bags: Yes

Inform the TSA officer at the beginning of the screening process that you are carrying formula, breast milk, toddler drinks, and baby/toddler food (to include puree pouches) in excess of 3.4 ounces. Remove these items from your carry-on bag to be screened separately from your other belongings. TSA officers may need to test the liquids for explosives or concealed prohibited items.

Please see traveling with children for more information.

Travelers requiring special accommodations or concerned about the security screening process at the airport may request assistance by contacting TSA Cares online at http://www. tsa.gov/contact-center/form/cares or by phone at (855) 787-2227 or federal relay 711.

Candy

Carry On Bags: Yes
Checked Bags: Yes

Canned Foods

Carry On Bags: Yes (Special Instructions)
Checked Bags: Yes

There are some items that are not on the prohibited items list, but because of how they appear on the X-ray, security concerns, or impact of the 3-1-1 rules for liquids, gels and aerosols, they could require additional screening that might result in the item not being allowed through the checkpoint. We suggest that you pack this item in your checked bag, ship it to your destination or leave it at home.

Cereal

Carry On Bags: Yes
Checked Bags: Yes

baby food ads discriminated against men and grandmothers

Analysts of the SlickJump platform received unexpected results, who, using Google's socio-demographic algorithms, analyzed the interest of the Internet audience in the topic of baby food. It turned out that manufacturers and advertising agencies often ignored a significant part of the potential buyers of mixtures, juices and purees - men.

The baby food market is now gradually shrinking due to the negative impact of the pandemic. Worst of all were milk formulas (-13.5%), instant drinks (-11.1%) and dry cereals (-9,5%).

Researchers note that the decline in sales is a consequence of the pandemic and subsequent quarantine measures that forced consumers to change the way children eat. In turn, SlickJump also notes errors in targeting baby food ads. Analysts have noticed that manufacturers and advertising agencies, quite often, when choosing a target audience, focus only on young mothers (from 25 to 34 years old), in fact, ignoring the interest in baby food from men in general and women over 45 years old.

But recent data indicate that the topic of baby food is of great interest to men as well. To test this, SlickJump used Google's socio-demographic tools to analyze data from tens of thousands of visitors to articles about baby food on RuNet. The gender of readers was determined in 76% of cases, and the proportion of men was 17.3%. Analysts drew attention to the fact that women aged 25-34 among readers - 44.4%, aged 35 to 45 years - 21.65%, and the remaining ~ 34% are outside the age range of the target audience. Thus, it can be argued that targeting baby food advertising solely on socio-demographic parameters can reduce the volume of available paying audience by more than 58%. Given the fall in demand for baby food, this figure can be called shocking.

Losses are made up of age restrictions of the target audience (34%), gender restrictions of the target audience (18%) and the technical limit of reliability for determining social parameters (24-28%).

It can be assumed that the target audience of baby food buyers does not include people over 45 years of age. This conclusion can be drawn on the basis of studies and surveys that guide manufacturers. Thus, the Eurasian Union of Scientists published the results of a study of consumer preferences when purchasing baby food. It turned out that the main target audience for advertising baby food is people aged 25-35 years (78%), another 11% - from 36 to 45 years. Thus, people over 45 years old practically do not fall into the target audience of baby food buyers.

The authors of the study note that the figures reflect the real advertising strategy in Runet by baby food manufacturers, retail chains and their advertising agencies.

And this strategy can be considered as discriminatory and ineffective, because a fairly large part of Internet users do not see the advertising offers of baby food manufacturers and sellers, and are less oriented when choosing this product on the Internet.

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Charm "Dome", animation "Lama Mom" or "Children's Miracle"? Compare ads for baby food

Baby food - products that are designed for a specific segment of the target audience. Her promo videos are often designed with messages of support for young parents, and frames with touching children are used as the main visual.

The neuromarketing company "Neurotrend" devoted a new rating of "NeuroVisor" to advertising baby food, which were broadcast on TV throughout the year. She also presented a detailed analysis of marketing techniques in a video from the Tyoma brand, one of the leaders in the list.

What is NeuroVisor?

This is a thematic neuromarketing rating of commercials that were broadcast on TV during the year. Analytics from the company "Neurotrend" is compiled on the basis of psychophysiological data obtained during the study of consumers at the time of viewing the advertisement. The video is shown to the respondents, whose reaction is measured using an EEG, an eye tracker and a polygraph. Each video is evaluated according to the same parameters - attention, interest, engagement, memorability.

Attention score

Advertisements with young children evoke strong positive emotions in viewers, which is why this issue
came out especially enjoyable. The company's researchers analyzed ten commercials for baby food and are ready to tell you about the results. The ads handled the attention averagely — despite the fact that most of the ads, of course, overcame the average mark, no one became a leader.

Therefore, three "stars" become the best rating of this rating, and only two videos get it - "Miracle Baby" and Nutrilon 3. Interestingly, the leader in this criterion was an advertisement in which children were not involved at all, and its main character - famous cartoon character.

“Interest” indicator

In terms of interest, the baby food ads performed well – the entire rating is green, and six out of ten ads received the maximum four “stars”. The leader in this criterion is again advertising with Mickey Mouse.

It seems that even an adult audience has fallen in love with this character so that advertisements with his participation are watched not only very carefully, but also with great interest.

Indicator "Emotional involvement"

The rating is full of green again, which means that more than half of the videos have confidently crossed the cherished line and received the well-deserved four "stars". This time, Bellakt and Mama Lama became the leaders, but for the first time in this issue, Miracle Baby with Mickey Mouse turned out to be an outsider. Apparently, a couple of happy kids in the frame were still not enough to win the hearts of the audience.

"Memorability" indicator

Despite the fact that the advertisement was interesting and caused a lot of positive emotions, it almost could not be remembered. The only video that managed not only to cross the line of average value, but also to fall into the three-star category, is "Agusha".

The rest of the commercials performed even below average, and "Wonder Kids" did not manage to find a place in the memory of the viewers at all - they did not receive a single star.

Analysis of the video "Darkness" from a behavioral psychologist

The video received 12 "stars", and four of them were received according to the criteria "Emotional involvement" and "Interest", and according to the indicators "Memorability" and "Cognitive attention" the values are not the highest - just two stars.

High levels of emotional involvement are associated with the main character of the video - a cute baby who evokes tenderness and a sense of belonging. The audience clearly liked the child in this video, they carefully examine it, the image causes joy.

Demonstration of educational toys for 3-4 seconds in engagement and positive emotion. However, attention here is somewhat reduced due to the division of attention focuses on an object and a person.

From 11 to 15 seconds, there is an increase in attention and positive emotions among the audience. What is it connected with? It is at this moment that the refrigerator opens and Tyoma products appear. Apparently, brand recognition has taken place, and the products evoke positive emotions.

This may indicate that viewers have had a positive experience with these products.

At the moment when the baby is eating, there is a peak of attention and expressed positive emotions close to delight. Perhaps for parents who have children of this age, and even with whims about food, the moment when the child eats something with pleasure gives joy no less than the child himself.

But at 16-17 seconds there is some tension, a negative emotion arises. This is not due to a visual image, but to cognitive dissonance, when the mother’s question “What to please?” a child who still does not know how to eat, says the phrase "Love will help. " This is perceived unnaturally, causing resistance among the audience.

The last shots showing the product line evoke sympathy, positive emotions and interest. The audience looks at and reads the inscription: "Love will prompt." However, it is clear that initially the focus of attention when showing a product line is directed not to the product, but almost to the void. Why?

The fact is that before the change of plan, the focus of attention was right there on the face of the child, which was looked at attentively and with positive emotion. Poor packshot placement robs viewers of some of the time they could have
to use to review the product line. This is also associated with a slight decrease in the indicator of cognitive attention in the last second of the video.

Thus, despite the good advertising rating, which is achieved mainly due to a cute baby and, apparently, a positive attitude towards the brand, there is an opportunity to change the perception of the video with the improvement of camera work: it is necessary to monitor the position of the gaze when changing plans, exclude situations where a significant part of the screen is a shadow, fuzzy image or void.