Once upon baby food

Once Upon a Farm | Clean Baby Food & Kids' Snacks

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Always Organic

Whole Ingredients

Nutrient-Rich

Farm-to-Fridge

Freshly Frozen

No Added Sugar

Dairy Free

No Preservatives

No GMO's

Nothing Artificial

Always Organic

Whole Ingredients

Cold-Pressed

Nutrient-Rich

Farm-to-Fridge

No Added Sugar

Dairy Free

No Preservatives

No GMO's

Nothing Artificial

Learn to Taste

Expand their palate with new flavors, textures, and combos

Learn to Grab

Practice fine motor skills (playing with food encouraged!)

Learn to Feel Full

Help your little one listen to their body’s hunger cues

First Clean Label Baby Food & Kids Snack Brand

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We Don't Just Follow Standards, We Set Them

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"Best Kids Food Brand 2021!"

"Stepped-Up Nutrition for Babies!"

“With Once Upon a Farm, we know our kids are getting real food packed with nutrients!”

The Once Upon a Farm Standards

The O'Farm Standards Means Something We have high standards, and...

Meet the First Baby Food to be First 1,000 Day Promise Certified

We’ve always held ourselves to incredibly high standards, but...

Now at Whole Foods: Once Upon a Farm Organic Baby Food

Whole Foods shoppers—we’ve got good news for you! You...

Once Upon a Farm Baby Food, Organic, Brocc-On!, Stage 2 (7+ Months) (3.2 oz) Delivery or Pickup Near Me

It's simple. Using the Instacart app or website, shop for products from your store of choice near you. Once you place your order, Instacart will connect you with a personal shopper in your area to shop and deliver your order. Contactless delivery is available with our "Leave at my door" option. You can track your order's progress and communicate with your shopper every step of the way using the Instacart app or website.

Learn more about how to place an order here.

Using the Instacart app or website, select a store of your choice near you that offers pickup, select Pickup, and then select your preferred pickup location from which you'd like to place your order.

Then, when you arrive at the store of your choice, use the Instacart app to notify us. Depending on the store, a shopper or store employee will bring the groceries to your car, or you can pick them up at the designated area.

Learn more about pickup orders here.

Here's a breakdown of Instacart delivery cost:

- Delivery fees start at $3.99 for same-day orders over $35. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35.
- Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Orders containing alcohol have a separate service fee.
- Tipping is optional but encouraged for delivery orders. It's a great way to show your shopper appreciation and recognition for excellent service. 100% of your tip goes directly to the shopper who delivers your order.

With an optional Instacart+ membership, you can get $0 delivery fee on every order over $35 and lower service fees too.

Instacart pickup cost:
- There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1. 99 for non-Instacart+ members. Instacart+ membership waives this like it would a delivery fee.
- Pick up orders have no service fees, regardless of non-Instacart+ or Instacart+ membership.

Learn more about Instacart pricing here.

When an item you want is out-of-stock at the store, your shopper will follow your replacement preferences.

You can set item and delivery instructions in advance, as well as chat directly with your shopper while they shop and deliver your items. You can tell the shopper to:

- Find Best Match: By default, your shopper will use their best judgement to pick a replacement for your item.
- Pick Specific Replacement: You can pick a specific alternative for the shopper to purchase if your first choice is out-of-stock.
- Don't Replace: For items you'd rather not replace, choose "Don't replace" to get a refund if the item is out of stock.

Learn more about instructions for specific items or replacements here.

No, Once Upon a Farm Baby Food, Organic, Brocc-On!, Stage 2 (7+ Months) is not gluten-free.

Once Upon a Farm Baby Food, Organic, Brocc-On!, Stage 2 (7+ Months) has 35.0 calories.

Once Upon a Farm Baby Food, Organic, Brocc-On!, Stage 2 (7+ Months) has 4.0 carbs.

Once Upon a Farm Baby Food, Organic, Brocc-On!, Stage 2 (7+ Months) has 0.0 grams of sugar.

Once Upon a Farm Baby Food, Organic, Brocc-On!, Stage 2 (7+ Months) has 2.0 grams of fat.

Once Upon a Farm Baby Food, Organic, Brocc-On!, Stage 2 (7+ Months) has 190.0 grams of sodium.

Price Issue: Why New York Declared a State of Emergency Over Infant Formula

New York City declared a state of emergency over a shortage of infant formula after the factory of Abbott Nutrition, its largest manufacturer, was temporarily closed. Forbes Life understands why the city authorities took this measure and why there could be a shortage

On May 22, it was announced that New York City Mayor Eric Adams signed an executive order declaring a state of emergency in the city due to a nationwide shortage of infant formula due to product recalls and the temporary closure of the production line of Abbott Nutrition, one of the largest suppliers baby food in the USA.

This decision by the authorities will help keep prices for baby food, avoid markups and speculation in the market in a situation where problems with the supply of mixtures are observed throughout the country. They are now in short supply at more than 40% of market demand, and the closure of Abbott's Michigan plant after reports of four cases of infant bacterial infection exacerbated the situation. This not only reduced production, but also disrupted supply chains among other manufacturers in most US states, and New York was no exception.

Mayor Eric Adams promised mothers and families that "the city will do everything in its power to help get through this difficult period." As part of the New York City Mayor's Executive Order, the City's Department of Consumer and Worker Protection is empowered to crack down on retailers if they try to "capitalize on this crisis. "

State of emergency ( - Forbes Life ) is a fairly common practice in the United States that allows the leadership of a city or state to gain more power in making economic decisions, to a greater extent control the business. For example, a similar decree was introduced by Mayor Bill de Blasio in 2020 at the beginning of the pandemic, when stores began to increase prices for hand sanitizer and masks.

If in everyday life the city authorities cannot dictate at what price to sell infant formula or any other essential goods, then the introduction of a state of emergency is a clear signal to society and business, a New Yorker, journalist and author of the YouTube channel told Forbes Life “Once Upon a Time in America” by Alina Polyanskikh: “Such decrees clearly show that now we are in power, you obey us and follow our orders, and violators will subsequently be held accountable. ”

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So, in 2012, the devastating hurricane Sandy passed through New York, a few days later the residents of the city faced an acute shortage of gasoline, the lack of fuel after the hurricane led to many hours of queues. To avoid sharp price hikes, New York authorities have decided to introduce a state of emergency. The US Department of Defense deployed five mobile filling stations within the city, where motorists could fill up with 40 liters of gasoline for free.

Deliveries were accompanied by logistical costs - transport had to make a serious "detour" to bring fuel to the city. In this regard, a slight increase in the price of gasoline followed - sellers sought to cover additional costs and at least break even. As soon as the consequences of the hurricane were eliminated, lawsuits began against the owners of gas stations that violated consumer rights. “This is standard American practice: the business of the authorities is to prevent and introduce restrictive measures, the task of business is to obey, and if it refuses to cooperate in a difficult time for the city and the country, then the consequences will be inevitable. The introduction of a special provision is primarily an economic reality for the United States, associated with financial benefits and costs, ”recalls Polyanskikh.

According to the journalist, the decree adopted by Adams helps the city authorities in two directions at once - the price issue turns into a reputational one. For the mayor, this is also a matter of reputation - Adams now looks like a fighter for children, sharing the feelings of any mother who cannot feed her child.

Although this measure does not speed up shipments, it will allow for the distribution of goods to be regulated. Thanks to the state of emergency decree, baby food will be distributed in a strictly defined order: the mixtures will first be sent to hospitals and social institutions. And already the second wave will go to the shelves of pharmacies and shops. Thus, the most vulnerable groups of the population will have guaranteed access to baby food, and those who have the financial means will not buy out all the supplies. In addition, the option is still available to bring the child to any hospital in New York to be fed there.

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“Now, as soon as the dust settles, the main topic for discussion will be the question of how such a situation became possible at all - why it was not foreseen, not calculated, and this question will be addressed not only to suppliers,” says Alina Polyanskikh.

At the federal level, the government took emergency action against nutritional deficiencies last week - President Joe Biden resorted to the Defense Production Act, which allows businesses to be forced to carry out specific orders, now suppliers of ingredients needed for infant formula are required to send them to manufacturers of the final product. In 2020, during the pandemic, the administration has already invoked this law to increase the production of ventilators and protective equipment to combat COVID-19.

In addition, infant formula is shipped from Europe - On May 22, an Air Force transport plane delivered 35,000 kg of Nestle lactose-free hypoallergenic nutrition to Indianapolis, enough for 500,000 bottles. On Wednesday, another batch of Nestle mixtures should be delivered from Europe to the United States by the logistics company FedEx.

These emergency measures will help overcome the mix shortage before the Abbott Michigan plant reopens. According to Abbott CEO Robert Ford, the opening will take place "in the first week of June, with products hitting store shelves in six to eight weeks."

Pro Materna Shop

MATERNA SHOP is the only official online store in Russia that sells MATERNA baby food with delivery from a warehouse in Moscow. All others are delivered from Israel. Therefore, the prices are indicated in rubles. our history started in 2016 when the founder's son was born. Immediately the question arose about the selection of the mixture. Everything that was in Russian market did not fit. Parents were looking for the best mixture, and according to reviews they found "MATERNA". At first they drove through friends from Israel only for themselves. Then for myself and all my friends. A year later, we decided to study the market. And realized that the need in quality baby food is not satisfied. Caring parents spend considerable effort to ensure that in Russia Find baby formula without palm oil or sugar. Thus, a business with meaning was born - a baby food store "MATERNA SHOP".

Now you can buy MATERNA infant formula and other baby products with delivery within 3 hours in Moscow. We accept orders through the site around the clock. We process them and advise parents during working hours.

Materna Shop finds the best baby products all over the world, brings them and sells them in Russia.

Only at MATERNA SHOP

The fastest delivery in Moscow - from 3 hours
There is a possibility of self-delivery from a warehouse in Moscow near metro station Park Pobedy
Delivery to your home or office at a convenient time for you
Free pediatric consultation
Payment upon receipt - no prepayment!
Instagram customer support - FAQs, live streams with baby food experts, promotions and giveaways
Convenient order - by phone, via WhatsAp, Instagram, Facebook, VKontakte or on the website

Consultants' stories

Olga's story

Children change us dramatically. They open up feelings in us that we didn't have before. Every moment with my daughter is unforgettable for me. Sometimes you want to relax, and she pulls her hand: “Mom, read, lay down, kiss.” And you can’t refuse, because such moments do not repeat. They remain deep in the heart for life.

When Marianna was just born, I didn't know what to do with her: how to feed her properly, how to swaddle her. I didn't know how to act when she crying or fussing. At that time, I was very confused.

But over time, I began to feel my girl and knew what she needed. I have become more patient and thoughtful.

Children are wonderful, it's just that there are difficult periods. These times must be experienced. The baby is a creature that does not yet speak. When a child has teeth are being cut or the temperature has risen, he asks for help through tears or whims. This needs to be understood.

I am a Materna Shop consultant, I help parents choose baby food. Since I myself am a mother, I understand my parents well and do not get angry when they sometimes call at night or early in the morning. I know how important it is to get professional support in an unfamiliar situation.

Elena's story

During my pregnancy, my maternal instinct turned on. I knew exactly what would be right for me and the baby.

I searched the Internet for information about pregnancy, read books, talked to doctors. And I did what my intuition tells me. My questions were always answered on time.

It was as if I managed my own pregnancy and easily gave birth to a daughter.

When it came time to stop breastfeeding, I felt it was best to do it gradually. Stopped breastfeeding first at lunchtime and waited until my daughter got used to it. Then I stopped breastfeeding in the morning and then in the evening. We had neither withdrawal nor fever, no burnout. Everything turned out easy.

I love my job at Materna Shop because I love children and I love to socialize. When mothers turn to us, I also listen to myself. I try to figure out what questions to ask in order to understand the situation. I try to approach each problem the way I would approach my own. share with your experience. And I always advise mothers to listen to themselves. Because mom is the best pediatrician for her child.

Anna's story

With the birth of a child, my priorities and values have changed.