Shark tank baby bottle feeding

Beebo - Shark Tank Blog

Entrepreneur Martin Hill hopes the Sharks like The Beebo, his “hands free” baby bottle feeding device, when he pitches in episode 701 – the season 7 premier. Hill, along with his wife, Sarah, created the Beebo after the birth of their second child. They found they often needed an extra pair of hands while bottle feeding, but there was nothing on the market that met their needs. Martin, an engineer by profession, set out to design a device that allowed parents to bottle feed hands-free safely while still bonding with their baby.

The Beebo is simply an ergonomically shaped rubber bottle holder that slips over your shoulder. It has a removable (for cleaning) soft foam holder that grips virtually any shape baby bottle; the holder adjusts so the angle of the bottle is just right in any position. Parents can hold their baby with one arm, or put baby in a sling-like holder, while feeding. This frees up on or two hands to “multitask” while feeding.

Each Beebo is BPA free, lead free and phalates free – so health conscious parents won’t need to worry about nasty chemicals mixing with baby’s food. The Hills have a patent pending on the product and they claim there’s nothing else like it on the market. Each Beebo costs $39.95 and they’re available on Amazon.

Will the Sharks start a (hands-free) feeding frenzy over this product?

Beebo Shark Tank Recap

Martin comes into the Tank seeking $200K for 15% of his business. He hands out the product while explaining it and letting the Sharks know it’s made from watertight flex foam. Lori is grinning like the cat that swallowed the canary the whole time. Ashton, who says he’s been doing a lot of “dad duty” tries one on for size.

Martin explains he made a prototype and he’s had $20K in sales since February, Each Beeboo costs $10.86 to make and retails for $39.95. He’s been getting inundated with inquiries and needs the $200K for a “brand refresh.” He says he named it “Beebo” because he called it “booby” at first and his wife made him change the name!

Kevin says he likes the product because it’s simple and he offers $200K for 33%. Ashton asks what Martin’s invested and Martin says $180K. He wants to sell 18,000 units this year. Robert says he admires people who are all in, but doesnt remember bottle feeding being a problem – he’s out. Mark agrees – he’s out too.

Ashton likes feeding his baby, but thinks his expertise would help down the road with marketing – he’s not good at manufacturing – so he’s out.

Lori offers $200k for 30% and asks Ashton to come in with her to help with marketing; he agrees and the deal is done.

RESULT: DEAL with Ashton and Lori $200K for 30%.

Beebo Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Ashton and Lori never closed, but the company is still in business. They are also in buybuyBaby stores and dozens of independent and smaller baby store chains. In March, 2021, Better Family, Beebo’s corporate holding company, acquired Ava the Elephant of season 1 fame. As of October, 2022 the company is still in business and has revenue of $5 million across all its brands.

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Hands-Free Bottle Feeding

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Hand-Free Baby Bottle Holder – Season 7 – Episode 701

Dadpreneur and Inventor of The Beebo
Martin Hill Appearing on Shark Tank Episode 701

Who’s the Dad from Wellington, Florida that invented the Hands-Free Baby Bottle Holder known as the Beebo? His name is Martin Hill, and together with his wife Sarah, they created the “ultimate way” to multi-task while bottle feeding your baby. Martin will be appearing on Shark Tank Premiere Episode 701, September 25, 2015, and demonstrating how effectiveThe Beebo Free Hand Baby Bottle Holderworks while freeing up one hand during feeding time.

The Beebo Baby Bottle Holder
Works with Most Baby Bottles

As far as I know, and not that it matters as far as getting an investment, all the main Shark Investors have kids past the baby bottle feeding stage. The newest Shark Tank Guest Investor in Season 7, Ashton Kutcher, however, recently had a Baby Girl by the name of Wyatt with actress Mila Kunis. What are the odds Ashton and Mila, the two Celebrity Stars from That 70’s Show, will be watching the Shark Tank Show while feeding their Baby Daughter with a Beebo? As Lori Greiner would say, “This product is a Hero” and all proud parents of a newborn babies will see the benefits using this newest Shark Tank product.

The Beebo Reviews before Shark Tank Episode 701 Update

The reviews for The Beebo Bottle Holder before airing on Shark Tank Episode 701 is extremely impressive with mostly 5 Star Reviews. The only 1 Star review was apparently from a Lady with big boobs and no room for The Beebo Bottle Holder. She said her Husband also didn’t like the Beebo for unknown reasons, but by the sound of it, his mind was already made up, by Her. The majority of the comments include phrases like “Amazing Product”, “After Using The Beebo, I’m So Glad I Don’t Have To Use My Chin Anymore”, and “Great Looking Packaging and Product”. All in all, The Beebo Baby Bottle Holder looks like a clear winner and a soon-to-be a major Shark Tank Success Story during the first Episode from Season 7.

Ashton Kutcher might seem like the logical Shark to invest in The Beebo considering He just had a Baby Girl. But in my opinion, this product has Lori Greiner and QVC written all over it. A combined investment from both Kutcher and Greiner would make for the most interesting business partnership for the Beebo Bottle Holder. The ratings for Lori’s QVC Show would go through the roof having Ashton Kutcher, Mila Kunis and their baby daughter Wyatt demonstrating The Beebo.

Be sure to watch the Brand New Shark Tank Season 7 Premiere September 25, 2015, on ABC and see if the Beebo Baby Bottle Holder gets a deal on the Show.

Beebo Site

Bottle feeding

When breastfeeding is not possible, or there is not enough breast milk and supplementary feeding is required, the use of infant milk formulas allows you to establish good nutrition for the baby.

The mixtures contain all the necessary nutrients, vitamins and trace elements. As a rule, they are well tolerated and digested, especially if the feeding process is properly established.

If you plan to bottle feed or supplement your baby with formula, our article will help you navigate the basic rules and intricacies of artificial feeding.

How to choose a teat (nozzle) for a bottle

Teats differ in composition (silicone, latex), shape and flow rate. While the shape of the nipple and the material are often chosen according to the preferences and needs of a particular baby, the flow rate is strictly determined by the age category.

Babies are fed from birth using the slowest flow nipple (these are usually labeled from 0 and one drop). Next, the teat flow rate in most bottle manufacturers increases at 3 months, 6 months, 12 months.

In order not to be mistaken, pay attention to the labeling and the age group for which the nipple to the bottle of the selected manufacturer is intended.

Whether such a nipple is right for you, you will also probably be able to understand during feeding.

  • The baby should be able to comfortably grip the nipple and drink formula confidently (without too much effort).
  • He should not choke/choke frequently.
  • The mixture should flow well. If the mixture does not flow until you shake the bottle, the hole may be clogged with powder.
  • If the mixture flows too much, check if the nipple is not torn.

How to treat the bottle

For newborn babies in the first months of life, it is recommended to sterilize the bottles before each feeding. Sterilization is the immersion of all feeding accessories (bottles, nipples, other parts) in boiling water for about 5 minutes to destroy pathogenic microflora.

You can choose any convenient method of sterilization: using a special device (sterilizer), in a microwave oven, dishwasher, ordinary boiling. Read more about how to properly sterilize bottles in our other article.

It is important to ensure that the baby bottle you use is made of safe plastic that can be heated. Some types of plastic release harmful chemicals when heated. As a rule, information about the possibility of sterilization and heating is indicated on the packaging. If there is no such information, it is not worth the risk. Use special baby bottles from well-known manufacturers. For example, a Dino Reno feeding bottle with nipple can be sterilized completely by any of the listed methods.

How to prepare formula and feed your baby

  1. Wash your hands with soap and water and dry with a dry towel.
  2. Remove the bottle and nipple from the sterilizer using the special holder (tweezers), assemble the bottle with the nipple, being careful not to touch the part that will go into the baby's mouth with your hands.
  3. Take boiled or special baby water heated to body temperature, dilute the mixture in the proportion indicated on the package.
  4. Use the special measuring spoon for preparation (it is included in each box with the mixture).
  5. Dilute the mixture strictly in the proportion indicated by the manufacturer. A thicker or thinner formula can harm your baby and cause stomach problems.
  6. Shake the bottle thoroughly to mix the contents evenly. Make sure that there are no lumps and clots left in the liquid and on the walls of the bottle.
  7. Check the temperature of the prepared mixture by dropping a little liquid on your wrist, it should not burn.
  8. Hold the bottle at the correct angle. So that the tip of the nipple is always filled with milk and not with air.
  9. After feeding, hold the baby upright, let him burp the excess air.
  10. Feed your baby only fresh formula. According to the recommendations of the European Society of Pediatric Gastroenterology, Hepatology and Nutrition (ESPGHAN) of 2004, the reconstituted dry formula can be stored in a sealed bottle at a cool temperature for no more than 4 hours.
  11. If the mixture has cooled down, it can be warmed up with a special heater or in a water bath.
  12. If you are going on a long trip or outing, do not prepare the formula ahead of time. Better just pour the required amount of water into the bottle, and pour the right amount of the mixture into a separate container. Mix before feeding.

You will also find recommendations on the amount of formula to eat at a time, taking into account the age of the child, on the package. But some features of the baby's behavior can tell you whether he is full or not.

  • If the baby pushes the nipple out of the bottle with his tongue and spit out the formula, he is probably already full and the feeding should be stopped.
  • If the baby drank the contents of the bottle quickly and is crying, he may not have eaten enough and it is time to increase the portion.
  • When your baby grows up, a feeding bottle with handles will come to your rescue. The child will be able to hold it himself and regulate the amount eaten.

6 best oceanariums in Moscow - "Unforgettable Moscow"

Oceanariums in Moscow are museums of marine nature with diverse expositions. Most institutions operate on the basis of research centers. For the inhabitants of the underwater world, natural habitat conditions have been created, and for visitors - a panoramic view to observe the life of fish and marine animals. A separate category is aquariums located in public places. Some shopping and entertainment centers have unique domed structures that are home to hundreds of exotic fish. Thousands of Muscovites daily observe the life of the inhabitants of the underwater kingdom, getting great pleasure from contemplating the world of mysterious nature.

Moskvarium Center for Oceanography and Marine Biology at VDNH

Moskvarium is a center for oceanography and marine biology located on the territory of VDNKh. The Moscow Oceanographic Complex, opened in 2015, is included in the list of the largest oceanariums in Europe. On the territory of the pavilion, which occupies a space of 12 thousand square meters. m., there are three zones: the Aquarium, the Dolphin Training Center, the water show hall.

Water shows

Dolphins (bottle dolphins and beluga whales), killer whales, sea lions, walruses take part in water shows. The show with marine animals is accompanied by musical accompaniment. This is a delightful sight that delights children and adults. Animals and people perform the most difficult tricks, getting great pleasure from participating in the entertainment program, communicating with each other, and from the violent reaction of the audience. The hall for performances, equipped with the latest lighting and sound equipment, can accommodate 2,300 visitors.


The exposition of the Aquarium is unique in terms of the number of representatives of the underwater world. Fish, reptiles, molluscs, marine mammals, amphibians live here - more than 12 thousand inhabitants of the seas and oceans. Moskvarium is not only an entertainment center, but also the largest scientific platform where biologists, ichthyologists, malacologists, ketologists and other scientists study the underwater world in its infinite diversity. The space of the Aquarium is divided into several zones: the water basin of Russia, the reservoirs of South America and Africa, the reef hall and other thematic halls. In the Moskvarium you can see the largest exposition of sturgeons.

In the middle of the ocean

Visitors spend hours watching sharks swimming in the sea tunnel, where huge fish slowly swim through a giant tunnel directly overhead, or communicate with the inhabitants of the underwater kingdom in an interactive zone where you can touch starfish or deep-sea inhabitants oceans.

Fans of fairy-tale adventures will see through the glass of a panoramic aquarium how a mermaid swims with arapaima, huge freshwater fish (performances on weekends). The Moskvarium has a lecture hall, a cinema hall, and creative master classes. The educational program enhances the impression of viewing the exposition.

Swimming with dolphins

Swimming with dolphins is a space where children and adults communicate with animals in the water, getting mutual pleasure. Friendly dolphins love games and entertainment as much as visitors. Children are taught how to properly contact cetaceans, they show how commands are worked out in training.

Animal feeding

In Moskvarium it is allowed to attend animal feeding sessions. This is a very curious sight that delights children. Animals are given food strictly according to the schedule, so you need to determine the visiting hours for yourself in advance. However, you can spend the whole day in the maritime center and not notice how time flies.

ADDRESS: Moscow, territory of VDNH, prosp. Mira, 119, building 23 (metro station VDNKh).

OPERATING MODE: daily from 10:00 to 22:00.

TELEPHONE: +7 (499) 677-77-77

The cost of visiting the Moskvarium can be found on the official website of the oceanarium.

The oceanarium in the RIO shopping center on Dmitrovskoye Highway

The oceanarium in the RIO shopping and entertainment center was opened in 2011. Since then, more than a million people a year visit the complex to see underwater inhabitants, watch shows with their participation, or just have a good time. The territory of the center, which is more than 3.5 thousand square meters, accommodates 30 giant aquariums, where fish and marine animals from all over the world live.


The territory of the center is divided into several thematic zones: Polar, Jungle, Lagoon, Amazon, Cave, Tropics. Separate spaces are allocated for the expositions "Oceans", "Seals", "Hold of a Pirate Ship". Visitors admire marine animals and fish, watch their behavior with interest. At the entrance you are met by frisky penguins who are not at all afraid of people and do not even pay attention to them. After admiring the independent black and white birds, visitors move on to the next area and enter a giant underwater kingdom.

You are walking along a long tunnel with panoramic windows, behind which flocks of fish scurry about, predators of tropical seas swim by, coexisting quite well with the harmless inhabitants of the ocean. Sea urchins, exotic jellyfish, colorful bizarre fish, and cephalopods live in separate aquariums. Of the dangerous individuals, there are piranhas, sharks, moray eels, rays, barracudas.

Visitors get the feeling of walking along the seabed, where the central part of the tunnel is a small path, and the walls are an endless expanse of the ocean with underwater inhabitants.

Feel like a diver

In the RIO Aquarium you can swim with fish in diving equipment. To do this, you need to go through a briefing and a little training. The dive is carried out together with an experienced diver. Do not be afraid, the instructor will be with you all the time, there is no risk during an underwater trip. But you will get a lot of unforgettable impressions and photos for memory!


Exopark - a separate exposition in the RIO shopping center. Mammals live here, among which there are many exotic and rare species of animals. Curious pandas, talkative parrots, shy meerkats, as well as leopards, kangaroos and funny monkeys live in the enclosures. Animals are kept clean and look well-groomed.

ADDRESS: Moscow, Dmitrovskoe shosse, 163 (metro station Medvedkovo/Altufievo).

OPERATING MODE: daily from 10:00 to 22:00.

TELEPHONE: +7 (495) 755-29-59

The cost of visiting the oceanarium in the RIO shopping center can be found on the official website of the shopping center.

Marine Aquarium at Chistye Prudy

The Marine Aquarium at Chistye Prudy was opened in 2000. The exposition complex, located on the territory of 800 sq. m., includes 300 pools, where exotic representatives of the underwater world of the southern and northern latitudes live. Fragments of the natural environment of the Indian and Pacific oceans, large African lakes, and the Amazon River basin are recreated in separate aquariums placed along the walls and in the center of the halls.

Dangerous underwater inhabitants

In the aquarium at Chistye Prudy you can see the most dangerous inhabitants of the underwater kingdom up close. Many of them have a defiantly bright color, others merge with the underwater relief. You will see what thread-like jellyfish look like, the poison of which is many times more toxic than the poison of the king cobra, how the giant moray eel hides in the stones, how flocks of piranhas circle with sharp, like a blade, teeth. Among the dangerous inhabitants are sea anemones with poisonous tentacles, cone clams, lion fish, toad fish and other representatives of the underwater world, which are better not to meet in the ocean.

Colorful inhabitants of the southern seas

The most unusual and colorful fish, the inhabitants of the southern seas, live in the aquarium at Chistye Prudy. And the names of the fish are appropriate - parrots, dogs, clowns, foxes, lions. Nature did not spare colors for tropical fish. All the diversity of the color palette can be seen behind the glass of the aquarium. And this is not just a combination of different shades - but fancy multi-color patterns!

Unique displays

The aquarium is worth a visit if only to see the mesmerizing beauty of the coral reefs. Bizarre coral islands are located in a huge reservoir with a capacity of 30 thousand liters.

One of the most interesting corners of the oceanarium is called Bathyscaphe. Here, in a 25-meter pool, blacktip reef sharks live. Twice a week, on Tuesdays and Fridays, you can watch how they are fed, and even take part in this spectacular event. Open small aquariums are inhabited by turtles and starfish, which are allowed to be touched and held in hands.

In the aquarium, you can buy your favorite fish and get a free consultation on their care. Sellers will help you choose everything you need to keep marine life at home. A specialty shop located on the territory of the center sells aquariums of various shapes and sizes, as well as water purification equipment and other accessories. There is an aquarium service center on the territory of the complex, where you can apply for a call of a specialist in any district of Moscow.

ADDRESS: Moscow, Chistoprudny Boulevard, 14, building 3 (metro station Chistye Prudy).

OPERATING MODE: daily from 10:00 to 20:00.

TELEPHONE: +7 (495) 623-22-61

The cost of visiting the Marine Aquarium at Chistye Prudy can be found on the official website of the company.

Crocus City Oceanarium

Crocus City Aquarium was opened in 2016. The exposition of underwater inhabitants occupies more than 10 thousand square meters. m. The space of the center is divided into three zones - "Sea and Oceans", "Rivers and Lakes", "Jungle". The most spacious, capacious and colorful is the marine section.

The decoration of the zone of delimitation of the marine and freshwater environment is stylized as a natural landscape, with numerous trees, bridges, streams, green oases. The designers used soft lighting to create a realistic picture of the natural setting.

Inhabitants of the seas

At first, visitors see aquariums with inhabitants of cold seas, then subtropical and tropical ones. In the tropics section you will see a colorful variety of bright fish, starfish and corals, then the exhibition moves to the habitat of larger representatives of the underwater fauna. These are barracudas, moray eels, rays, turtles.

At the end - meeting with sharks of different species. It is interesting to watch the underwater inhabitants for hours, because their life is in full view. In the aquarium, you can see realistic compositions with sunken ships, walk along long tunnel corridors with a glass dome and walls, where marine life swims overhead and on both sides of the tunnel. At the end of the journey, visitors will see penguins and rainforest dwellers. It is home to several species of monkeys, parrots, as well as bats, which are rarely found in zoos.

Inhabitants of freshwater reservoirs

This exhibition presents many fish that live in reservoirs located on the territory of Russia. Among them are large salmon, sturgeon, beluga. In separate aquariums live exotic inhabitants of the rivers of Africa and South America, including freshwater stingrays. The center of attention is an aquarium with funny seals. These mobile animals perform wonders of water acrobatics, playing with each other and not paying attention to the huge number of spectators.

Zoo and tropical corner

In addition to the aquarium, there is a small zoo where rare species of mammals live, including small primates - lemurs, tamarins, saimiri, marmosets. On the third floor there is an interactive exposition with tropical plants, birds, butterflies. There are no cells - all individuals live in an environment as close as possible to natural habitat conditions.

Other Aquarium Events

Spectacular performances are held in Crocus City in the evenings, where the main participants are mermaids and scuba divers. It is especially interesting to watch the dive into the pools with predatory fish. Divers are protected by special equipment and safety devices.

In the lecture hall every hour the guides tell about the life of one of the inhabitants of the oceanarium. Master classes and exciting quests with difficult tasks are held for children.

ADDRESS: 66th km of the Moscow Ring Road, the territory of "Crocus City" (metro station Myakinino).

OPERATING MODE: daily from 10:00 to 22:00.

TELEPHONE: +7 (495) 727-22-11

The cost of visiting the oceanarium in the Crocus City shopping center can be found on the official website of the shopping center.

Aquarium in the Aviapark shopping mall

Aquarium of the Aviapark shopping mall is a cylindrical structure with a height of 23 meters and a diameter of 6 meters. This is the largest cylindrical aquarium in the world, listed in the Guinness Book of Records in 2016.

More than 62 species and subspecies of fish live in the artificial pond, most of which come from the seas of the Caribbean, the Red Sea and the Great Barrier Reef. Through the acrylic glass, you can clearly see the exotic representatives of the underwater kingdom, striking with bizarre shapes and colors.

This list includes clown fish, hornbill fish, butterfly fish, soldier fish, fire fox, Caribbean angel, zebrasoma, Japanese bronze tang and many other inhabitants of warm water seas. The huge aquarium holds more than 1.5 thousand fish, where the size of the smallest individual is 8 cm, the largest is 1 meter. The organizers plan to increase the number of fish to 2.5 thousand in the next few years. The weight of a glass structure holding 400 cubic meters of water is 50 tons!

Divers inside cylinder

The most interesting sight is the feeding of underwater inhabitants. Divers dive into the aquarium and distribute food through a giant pipe. Some of them have to sink to the bottom of the pipe so that the deep-sea inhabitants of the artificial reservoir receive their portion.

Food distribution is carried out three times a day, so many visitors to the shopping departments join the ranks of spectators around the pool. This is indeed a very exciting event! The daily portion of all the numerous inhabitants of the cylindrical pool is 8 kilograms of special food. The organizers carefully look after the underwater world, regularly purify the water, maintaining the high status of the aquarium.

ADDRESS: Khodynsky Boulevard, 4, SEC "Aviapark" (metro station CSKA).

WORKING HOURS: daily from 10:00 to 22:00, on Saturdays and Sundays from 10:00 to 23:00.

TELEPHONE: +7 (495) 644-45-44

COST OF ATTENDANCE: free of charge.

Aquarium in the shopping center "Oceania"

The aquarium in the shopping center on Kutuzovsky Prospekt, designed by the American company ICM, opened in 2016. The transparent part of the structure consists of two glass cylinders, external and internal. The diameter of the outer pipe is 10 meters, the inner one is 5 meters. A concrete base supports a conical base with high supports.

The main feature of the aquarium is a sightseeing lift inside the structure. The elevator lifts 12 visitors from the first to the fourth floor in 3 minutes, and all this time the sightseers see scurrying fish of different sizes and colors in front of them. And if the time of the excursion coincides with the hours of feeding the fish, then a diver will also flash behind the glass, distributing food to the underwater inhabitants.

The underwater world of "Oceania"

Most fish are inhabitants of tropical and subtropical seas. Visitors have the opportunity to view surgeonfish, clownfish, parrotfish, blue platax and blacktip reef sharks up close. In total, more than 50 species of marine underwater fauna, about 2 thousand individuals, live behind the glass dome.

The fish are fed strictly according to the schedule, at 11 am and 3 pm. The food that divers deliver to aquarium inhabitants is packaged in plastic containers. Portions are distributed among the fish, and some individuals are fed personally - for example, moray eel, stone perch or Napoleon fish were awarded this honor. Shark food is scattered, small fish are sprayed from special bottles.

The aquarium is maintained by divers. They clean the walls of the aquarium structure from dirt and small algae. Cleaning is done regularly, 2-3 times a day. Glass cleaning work requires great physical effort, since divers do not have a foothold - to secure themselves in the working area, they hold on to a special handle attached to the wall of the aquarium with a rubber suction cup.

ADDRESS: Moscow, Kutuzovsky Prospekt, 57, Oceania Shopping Center (metro station Slavyansky Boulevard).

WORKING HOURS: Sunday to Thursday from 10:00 to 22:00, Friday and Saturday from 10:00 to 23:00.

SERVICE BREAK TIMES: 11:45 – 11:59, 13:45 – 13:59, 15:45 – 15:59, 17:45 – 17:59.

TELEPHONE: +7 (495) 783-54-33

COST OF ATTENDANCE: free of charge.

Modern aquariums and oceanariums are multifunctional complexes where visitors get acquainted with the life of underwater inhabitants and the peculiarities of the living environment. Most oceanariums are distinguished by beautiful decoration, many designer installations and thematic compositions.

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