Who makes mamia baby food

Who Makes Mamia Baby Formula (Are They Good? Quality + More)

Mamia Baby Formula is a very promising offering by Aldi. Parents of newborns know how difficult it can be to find a good baby formula that provides adequate nutrition for babies, goes easy on their stomachs, and is reasonably priced.

This is where Mamia Baby Formula comes in.

Mamia Baby Formula is sourced and supplied by the supermarket chain Aldi. The formula is FDA-approved, provides the required nutrients, and is quite affordable. Most parents who’ve bought the formula for their babies are satisfied and happy.

Read on to find out more about Mamia Baby Formula and who makes it. Happy reading!

Table of Contents

What is Mamia Baby Formula?

Mamia Baby Formula is a brand of baby formula sold by Aldi. It is known to be of excellent quality and is available at quite affordable prices.

It is a substitute for breast milk and claims to provide all the necessary nutrients that babies need. The formula is FDA-approved and contains no GMOs.

Mamia Baby Formula has become quite popular with parents looking for the best formula for their babies since it tastes good and babies adjust to it relatively quickly.

The formula is also very reasonably priced and it provides better value compared to other formula brands that offer similar quality but at higher prices.

Find out more about who makes the formula in later sections.

Read also: Who Makes Kirkland Formula (Baby, Infant)

What ingredients are used in it?

The ingredients and nutrients in a baby formula product are really important in deciding if it’s good and healthy for your baby.

Mamia Baby Formula isn’t that different from other formula brands when it comes to ingredients and nutritional content.

Some of the ingredients used in Mamia Baby Formula include demineralized whey powder, vegetable oils, sunflower oil, whole milk powder, milk protein, whey protein concentrate, emulsifiers, and various salts.

It also contains nutrients such as Vitamins A, C, E, B2, B6, and B12, zinc sulfate, magnesium sulfate, and potassium iodide among other substances.

To sum it up, Mamia Baby Formula offers all the required ingredients and nutrients necessary for your baby’s well-being.

Read also: Does Target Accept EBT For Formula? (Baby Food + More)

Who makes Mamia Baby Formula?

Mamia Baby Formula is stocked and sold by the German supermarket chain Aldi. Aldi has its own line of baby products that include baby diapers, wipes, food pouches, baby snacks, and baby juice.

It sources its Mamia Baby Formula from Perrigo, which is one of the largest producers of infant formula.

Besides Aldi, Perrigo supplies its infant powder to many other retailers such as Costco and Walmart. It sources its dairy ingredients from countries such as New Zealand, the US, and Canada.

Is Mamia Baby Formula good?

Mamia Baby Formula has gathered lots of praise and positive reviews from satisfied, happy parents. Great quality coupled with reasonable prices has created a loyal customer base for the products.

Parents have reported that Mamia Baby Formula is easy and convenient to mix and prepare. Moreover, some have even noticed that their babies adjust relatively easily to it and it is easy to digest than other options.

All in all, Mamia Baby Formula has a lot going for it and is an excellent option to consider for your newborn.

What types is it available in?

Mamia Baby Formula comes in a number of different types, mostly categorized according to the feeding age. Here’s a list of them.

  • Mamia First Infant Milk (from birth)
  • Mamia Follow On Milk (6 to 12 months)
  • Mamia Gold 1 Newborn
  • Mamia Gold 2 Follow On
  • Mamia Gold 3 Toddler

How does it stack up against other baby formula brands?

There are several major brands in the infant formula industry that dominate the market. These include Similac, Aptamil, Nestle Lactogen, and Enfamil.

These brands are also some of the highest-rated ones and produce great quality baby formula. But these brands are expensive.

Mamia Baby Formula is different from them. It offers high-quality baby formula, with the same ingredients and nutritional elements.

And it’s available at a fraction of the price of the previously mentioned, considerably costlier brands.

So, in a nutshell, Mamia Baby Formula is a great alternative to similar albeit more expensive offerings by other brands.

In some cases, one tin of some pricier brand’s formula can cost as much as two bottles of Mamia Baby Formula!

What are the steps for preparing a Mamia Baby Formula feed?

Here are a few steps to prepare a Mamia Baby Formula feed. These steps are a general guide and can normally be used to prepare feed using any of Mamia’s formula products.

  1. Boil an adequate amount of water and leave it to cool for about 30 minutes.
  2. Sterilize your baby’s bottle and pour the water into it. This step is really important.
  3. Pour the required number of Mamia Baby Formula scoops into the bottle. The formula tin should have the required number of scoops written on it.
  4. Put on the cap of the bottle and check if the milk is cool enough for your baby.


Mamia Baby Formula is a great option for new parents looking to buy good quality infant feed without breaking the bank.

It is sourced and sold by Aldi and is significantly cheaper than similar products from other brands.

Despite its lower prices, this formula provides all the essential nutrients your infant needs and is made from the same ingredients as other brands’ products.

It is definitely an option worth considering if you’re thinking of switching to less expensive baby formula without compromising on quality.



https://www.just-food. com/news/aldi-launches-own-label-infant-formula-in-uk/

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Who Makes Aldi Baby Formula (Are They Good? Quality, Review)

Aldi baby formula is made by a company called Perrigo. The original name was PBM Products, but the company was sold in 2010 and became Perrigo. Perrigo makes Aldi baby formula, but also formula sold in several other well-known retail stores, such as Target, Walgreens, Kroger, and Walgreens. 

We’re looking into Aldi baby formula to see if it’s as good as the popular name brand options. We’ve researched Perrigo and the Aldi formula to check its quality and what users say about this product. Read on to find out what we learned.

Table of Contents

Perrigo Makes Aldi Baby Formula

Perrigo makes infant nutrition products, as well as self-care products for all ages. Aldi baby formula is manufactured and packaged by Perrigo as a store brand option.

The company does the same for other retailers. Perrigo makes most store-brand cheaper alternatives to the brand name formulas.

Read also >> Who Makes Aldi Products? (8 Best Products Listed!)

Is Aldi Formula Good for My Baby?

Aldi formula sells under the name Little Journey. That’s the grocer’s store branded formula. You may notice the packaging looks similar to Similac or Enfamil, and other store brand formula. 

Baby formula is regulated by the FDA in the U.S. Aldi’s Little Journey formula meets all quality standards established by this government agency.

The nutritional facts are in line with the industry-leading Similac brand. The ingredients include  vitamin E, DHA, and choline, which are all important elements of breast milk. 

Aldi formula is good for infants and growing babies. It has vitamins and minerals to help babies thrive and grow.

Is Aldi Formula High Quality?

Aldi’s Little Journey baby formula is every bit as high quality as name brands like Similac and Enfamil. This store brand, produced by the Perrigo company, has earned the Good Housekeeping stamp of approval for its quality level.

You can see that stamp on the packaging of each variety of Aldi formula.

Read also >> Who Makes Mamia Baby Formula (Are They Good? Quality + More)

How Many Varieties of Aldi Baby Formula Are There?

You can choose from six varieties of Aldi’s Little Journey baby formula. The following are brief descriptions of each one.

  • Little Journey Infant Baby Formula – This is the standard baby formula. It’s milk-based and has iron added. It’s comparable to the regular Enfamil formula.
  • Little Journey Gentle Baby Formula – This variety is still milk-based but has much of the lactose removed so it’s easier for your baby to digest. It reduces gas that makes babies uncomfortable.
  • Little Journey Sensitive Baby Formula – This one is similar to the gentle version, as it has less lactose than the regular formula. This one also has ingredients that add immune support to the formula.
  • Little Journey Advantage Baby Formula – Advantage gives your baby more nutritional value and the immune support that sensitivity has.
  • Little Journey Soy Based Baby Formula – The soy formula reduces gas and is easy to digest. There is no lactose in this variety. It still provides the DHA, choline, vitamin E, and has lutein, as well.
  • Little Journey Toddler Formula – This is for children who are 1 to 3 years old. It contains iron and DHA for healthy brain development, as well as vitamin D and calcium to support their bones. This formula also has probiotics in it to help with maintaining a healthy intestinal tract.

Baby's Only Organic Premium Formula

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What Do Parents Say About Aldi Baby Formula?

Parents love Aldi formula. Many say they switched to it to save money and they love it because their children do, too. The Gentle formula helps reduce babies’ gas and thus decreases fussiness. 

The formula also ranks high with consumer product reviewers. It’s easy on the baby’s tummy, and easier on your wallet than the name brand products.

Are All Baby Formulas the Same?

Baby formulas aren’t all the same, however, they do have some things in common. The FDA regulates much of the ingredients that go into them.

They require certain amounts of fats, carbohydrates, and protein. They also require a whole list of vitamins and minerals. 

Beyond the required items, there are extras that can be included. Some of them include Omega-3s, additional proteins, antioxidants, and beneficial bacteria.

How Much Does Aldi Baby Formula Cost?

The Little Journey baby formula is priced well compared to the industry-leading brands. You can find it for about $.60 per ounce.

It’s a good value considering it has the same nutritional value as the others but for a lower price. And the six varieties make it easy for parents to find the right match for their babies. 

Read also >> Who Makes Kirkland Formula (Baby, Infant)

What Other Products Does Perrigo Make?

Perrigo makes other nutritional products, such as electrolyte solutions and adult nutritional beverages. They also make health products. 

You can buy over-the-counter pain medications and sleep-aids produced by Perrigo. The company also manufactures many skincare items and products used for personal hygiene. They produce many oral care items, as well. 

Are There Aldi Stores in Every State?

Not all states have an Aldi store. They’re located in 38 states across the country. As of May 2022, there were more than 2,000 Aldi stores in the U.S.

Final Thoughts

Nutrition and self-care giant Perrigo makes Aldi baby formula packaged under the store brand Little Journey.

Perrigo also makes several other store brands of baby formula. All of Aldi’s formula varieties meet the standards set forth by the FDA.

The products are high quality, get great reviews, and are less expensive than the well-known name brands they sit next to on the shelf.





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rating of the top 10 Russian and foreign brands with reviews according to KP

Goods for children are always under special quality control. Including food. After all, food for a baby is not only a way to satisfy hunger, but also acquaintance with different tastes and a guarantee of healthy development (1). Today there are many different brands. Among them, we selected the best manufacturers of baby food, based on the reviews of parents and expert opinions.

Rating of the top 5 Russian baby food manufacturers according to KP

There are many popular brands among Russian manufacturers of baby food. Basically, various purees, juices, cereals and dairy products are presented on the market. There are also formulas for babies, but in smaller quantities. The popularity of food is due to high quality and rather low (in comparison with foreign analogues) price.

1. "Agusha"

"Agusha". Photo: yandex.market.ru

Agusha is one of the most popular manufacturers of baby food in Russia. The trademark appeared in 1992 and has a wide range of products for children of all ages. Newborns are offered dry milk formulas, babies from 4 months - a variety of purees, sour-milk products, water, older children - ready-made cereals (both dairy and non-dairy), juices, fruit drinks, compotes and fruit bars for a snack.

Thanks to the availability and variety of products, the manufacturer is confidently holding onto the Russian market. The safety and quality of Agushi is also confirmed by some neutral studies. For example, fruit cottage cheese, as well as kefir from this brand, received the highest rating from Roskachestvo (2, 3).

However, some parents are confused by the rather high price of certain items.

The main characteristics
Manufacturer Pepsico Russia
Assortment puree, Dry Milk mixes, porridge, fruit bars , recommended ages C Founded 1992
Pros and cons

There are mixtures in the product line; a wide range of.

High price for some items.

2. FrutoNyanya

FrutoNyanya. Photo: yandex.market.ru

FrutoNyanya baby food brand products are distinguished by a wide range and wide distribution in stores. Among the products of the brand you can find: a variety of cereals (with or without additives in the form of, for example, pieces of fruit), vegetable, fruit and meat purees, water, dairy products, juices, fruit drinks and nectars, snacks. For children prone to acute reactions to certain products, a special line of hypoallergenic food is offered.

Some of the brand's products have received high ratings from Roskachestvo, for example, biocurd, buckwheat porridge (4, 5).

Nutrition from this brand is designed for both the first complementary foods and for babies after a year. The composition contains salt and sugar, which are not recommended for children under one year old.

Main characteristics
Manufacturer Progress
Assortment purees, drinks, soups, snacks, cereals, snacks, water
Recommended age from 0 months
Founded 2000
Pros and cons
There are hypoallergenic products.

May contain allergenic ingredients (eg sugar).

3. "Grandmother's Lukoshko"

"Grandmother's Lukoshko". Photo: yandex.market.ru

The manufacturer has been present on the Russian market since 1999. The main product is a variety of purees, which are available in glass jars and soft packs. For example, apple puree from this brand received the highest rating from Roskachestvo in all analysis criteria and was awarded the Quality Mark (6).

For older children, prepared meals, meatballs, healthy snacks such as fruit lozenges and biscuits are available. Also, "Babushkino Lukoshko" produces children's herbal teas. Salt in some products is not always welcomed by parents.

The main characteristics
manufacturer "Sivma"
Assortment puree, finished lunch, drinks, fruit pastures
Recommended age from 4 months
Founded 1999
Pros and cons

Relatively low price in the segment; varied products.

There may be undesirable auxiliary components in the formulation (eg salt).

4. "Subject"

"Subject". Photo: yandex.market.ru

"Theme" offers products for children from 4 months to 3 years. The assortment includes a variety of meat, fish and vegetable purees, dairy products, ready meals and juices. But fruit purees are not presented. Packaging 一 is one of the distinguishing features of the brand. Thanks to special tin cans, the products are reliably protected from sunlight, which prolongs the shelf life. Also, many products of the brand are available in non-spill packages, so it is convenient to take them with you on the road. According to the results of the research, cottage cheese and juice "Theme" received the highest rating from Roskachestvo (7, 8).

5. Diaper

Diaper. Photo: market.yandex.ru

All ingredients for production are supplied from our own farm. The manufacturer claims that thanks to this, it is possible to set fairly low prices for products.

The potential buyer is offered fruit and vegetable purees (some with cottage cheese), soups, various juices and fruit drinks, as well as water. Some of the products are hypoallergenic. The composition does not contain unnecessary components: salt, sugar and preservatives. Meat and fish products are not represented in the product line.

The main characteristics
Manufacturer "Gardens Podonya"
Assortment puree, cream-soups, cereal
Recommended age C 40 months of ° Cite. 2005
Pros and cons

Low price in the segment; simple and clear structure.

Lack of meat and fish products in the assortment.

Rating of the top 5 foreign manufacturers of baby food according to KP

There are many foreign companies that produce baby food on the Russian market. A century of history, many years of experience and a good reputation helps to supply the market with quality products, which are preferred by many parents.

1. Gerber

Gerber. Photo: yandex.market.ru

The assortment of the American manufacturer includes products for children from 4 months. In supermarkets and online sites, you can find vegetable and fruit purees, cereals, healthy snacks, juices, and desserts (cottage cheese treats, smoothies, and others). Hypoallergenic food is also provided. For example, dairy-free buckwheat porridge of this brand is highly appreciated by Roskachestvo experts, who noted the safe composition of the product without dangerous and harmful substances, including no added sugars (9).

The manufacturer claims that the high prices are due to the corresponding quality, which is ensured by strict standards and adherence to technology.

The main characteristics
Manufacturer Nestle
Assortment puree, porridge, snacks, desserts
Recommended ° from 4 months from 4 months СО 4 months of from 4 months of
Founded 1927
Pros and cons

Hypoallergenic products; natural composition; high quality.

High price in the baby food segment.

2. HiPP

HiPP. Photo: yandex.market. ru

German manufacturer's products are suitable for children from birth. Infants are offered hypoallergenic powdered milk formulas enriched with vitamins. For feeding - various purees, cream soups, cereals, and as a snack for older children - snacks and dairy desserts.

Meals are made exclusively from natural ingredients, without added sugar. The high price, according to the manufacturer, is due to the use of special technologies and high-quality products.

The main characteristics
9 months 9 months 9 months 9.0025
manufacturer HIPP
Assortment puree, cereals, drinks, snacks, dry dairy mixtures
Recommended age
Country of origin Germany
Founded 1957
Pros and cons

Natural composition; There are baby formulas in the assortment.

High price of products.


Fleur Alpine Fleur Alpine. Photo: yandex.market.ru

Natural baby food of premium quality. The range includes purees, cereals, cookies and juices - both regular and for children prone to allergies or intolerant to gluten. In addition to the usual products, the manufacturer offers olive oil (from 6 months) and sauces (from 3 years).

From time to time, the products of this brand come under the attention of experts from Roskachestvo and Roskontrol. For example, Three cereals porridge showed excellent results: a good composition with dietary fiber and no foreign impurities, the appropriate taste, color and smell (10), and buckwheat porridge meets the advanced standards of Roskachestvo, except for the increased protein content (11).

Not all products on the official website can be purchased in a regular store. However, they can be purchased on marketplaces.

High price; Not all brand products are easy to find on offline sites.

4. Semper

Semper. Photo: yandex.market.ru

The Swedish company offers a wide range of products for children of all ages. Dry milk formulas are suitable for newborns, and there are even specialized ones that are best used for constipation. Some of them are designed for babies older than six months. For crumbs older than 4 months, the manufacturer offers a variety of vegetable, meat, fish and fruit purees, cereals, juices and children's tea with vitamins. In addition to the usual products for children, there are wellings — oatmeal and multi-cereal porridges with natural additives, cookies, and meatballs.

Roskachestvo examined this brand's applesauce and, apart from its high carbohydrate content (higher than indicated on the package), found no drawbacks (12). In addition, some purees contain starch.

The main characteristics
° 0 months0025
Manufacturer Hero Group
Assortment Dairy mixtures, puree, cereals, drinks, cookies
Recommended age ° 0 months
Country of origin Sweden
Founded 1963
Pros and cons

There are mixtures in the product line interesting combinations of flavors.

High price in the segment; the presence of starch in the puree; the product according to BJU may differ from that stated on the package.

5. Heinz

Heinz. Photo: yandex.market.ru

American food company offers a wide range of products at affordable prices. There are fruit, vegetable and meat purees, cereals (dairy and non-dairy), soups and drinks. As a healthy snack for babies from 5 months, special cookies are suitable, and fruit and cream puddings will be a great dessert for older children. You can also find a special vermicelli that will suit crumbs from 6 months. The manufacturer's porridges received the highest rating from Roskachestvo (13). However, some products contain sugar and starch, which many parents of babies do not approve of.

The main characteristics
C C C 9 months .
Manufacturer Heinz
Assortment puree, soups, vermichel, pudding, cookies, tea
Recommended age USA
Year of Manufacture 1869
Pros and Cons

Product contains prebiotics; affordable price in the segment of baby food from foreign manufacturers.

Some products contain sugar and starch.

How to choose the right baby food

A child's menu may differ from another baby's diet, not only because of age, but also due to health conditions (for example, a tendency to constipation or a dairy allergy) and personal preferences. However, the first thing to consider is age. It’s also important to keep in mind that your baby’s diet should be free of added salt and sugar (14). Certain positions deserve some explanation.

Milk formulas

Designed for feeding babies. In fact, they are designed to become an alternative to mother's milk. For the full development of the crumbs, it is necessary that vitamins and trace elements are present in the composition.

Canned puree

Introduced from 4 months. There are fruit, vegetable, meat and fish options. Combinations are also possible. For the first feeding, it is recommended to choose one-component purees from vegetables or fruits.


Porridges, as well as mashed potatoes, are recommended to be offered to a baby from 4 months. Thanks to the special processing of cereals, children's porridge is easily boiled, which significantly saves cooking time.

Nectars, juices

You can give your baby juice or nectar from the age of 4 months. As long as it doesn't contain sugar. If available, it is better to wait at least up to 1 year.

Reviews of doctors about manufacturers of baby food

一 Baby food is becoming an object of special attention on the part of the state and parents, 一 says pediatrician Ekaterina Mikhaltsova . - The main advantages of industrial products and dishes are ease of use, balanced composition and minimal cooking time. However, you must strictly follow the age recommendations and cooking rules indicated on the labels.

- Dairy products and baby food in particular are complex production products where quality control is essential at all stages. Therefore, it is better to trust large manufacturers, - explains sanitary doctor Nikolai Dubinin . - It is important to pay attention to the composition and, before offering the child, taste the food yourself. In general, doctors agree that commercially produced baby food is no worse than home-cooked. And some are even better, due to supplements in the form of vitamins and trace elements.

Popular questions and answers

We answer the most common questions about baby food together with pediatrician Ekaterina Mikhaltsova and sanitary doctor, epidemiologist Nikolai Dubinin.

How to choose food for the first feeding?

Pediatricians recommend starting the first complementary foods with vegetable puree. Fruits contain a large amount of fructose, which can irritate the lining of the stomach and other organs of the gastrointestinal tract. Of course, the parent himself can boil and grind vegetables to a puree-like consistency, but it is easier to purchase products in the store, since baby food is made in compliance with special technologies, taking into account all the rules and regulations.

Another question is how to choose a brand among such a variety of baby foods. The best solution is to stick with a well-known brand. Large companies care about their reputation, and therefore strictly follow all established quality standards and do not violate production technology.

The next step is to study the information on the label, make sure the quality, evaluate the following indicators:

Natural composition. Preservatives, salt, sugar and other ingredients should not be present in the composition (at least in products for children under 1 year old).
Consistency (grinding quality). A good puree should be smooth and without lumps.
Multi or single ingredient . The first puree should contain only one ingredient. The child should get used to a certain vegetable, after which it will be possible to introduce others, adding each one in turn, so that the baby gets used to everything individually.
Hypoallergenic product. Formula must not contain ingredients that can cause an allergic reaction.
Package integrity . It is important to inspect the container in detail for dents, scratches or cracks (chips). Tightness must be observed. Don't forget to check the production date.
Appropriate for the age of the child . The age for which this or that product is designed is usually indicated on the packaging in compliance with the recommendations of pediatricians.

When all these factors are taken into account, it can be said that the product is really suitable for the child and will not cause side effects (15).

Which of the Russian manufacturers should I pay attention to?

Baby food brand Agusha has been producing products for over 30 years. The assortment has everything you need for a complete diet for kids: dairy products, cereals, fruit, vegetable and meat purees, juices and compotes. The company produces safe, hypoallergenic, complete nutrition for children of all ages. High-quality substitutes for breast milk and subsequent complementary foods are also produced. It is also recommended to pay attention to the manufacturers "FrutoNyanya" and "Theme".

What composition should healthy baby food contain?

When choosing puree in jars, pay attention to the composition. The ingredients should be natural, a good option (especially for younger kids) if the puree is a one-component puree - a fruit or vegetable plus water. Please note that the product does not contain salt, flour, starch, dyes and preservatives, and is not too diluted with water. The vegetable itself may contain starch, but its additional additives are very undesirable.


  1. Once again about baby food. Ladodo K. S. 2003.
  2. Roskachestvo rating. Children's cottage cheese "Agusha". URL: https://rskrf.ru/goods/tvorog-detskiy-fruktovyy-agusha-multifruktovyy-s-massovoy-doley-zhira-3-9/
  3. Roskachestvo rating. Children's kefir "Agusha". URL: https://rskrf.ru/goods/kefir-agusha-s-massovoy-doley-zhira-3-2-dlya-pitaniya-detey-starshe-8-mesyatsev/
  4. Roskachestvo rating. Biocurd "FrutoNyanya". URL: https://rskrf.ru/goods/biotvorog-frutonyanya-yabloko-obogashchennyy-vitaminom-d3-s-massovoy-doley-zhira-4-2-dlya-pitaniya-d/
  5. Roskachestvo rating. Buckwheat porridge "FrutoNyanya". URL: https://rskrf.ru/goods/frutonyanya-pervyy-vybor-grechnevaya-kasha/
  6. Roskachestvo rating. Apple puree "Babushkino Lukoshko" URL: https://rskrf.ru/goods/pyure-fruktovoe-gomogenizirovannoe-sterilizovannoe-dlya-pitaniya-detey-rannego-vozrasta-s-4-mesyatse/
  7. Roskachestvo rating. Biocurd "Theme". URL: https://rskrf.ru/goods/biotvorog-tyema-obogashchennyy-bifidobakteriyami-s-grushey-dlya-detskogo-pitaniya-massovaya-dolya-zh/
  8. Roskachestvo rating. Apple juice "Theme". URL: https://rskrf.ru/goods/sok-yablochnyy-vostanovlennyy-osvetlennyy-dlya-detskogo-pitaniya/
  9. Roskachestvo rating. Buckwheat porridge Gerber. URL: https://rskrf.ru/goods/bezmolochnaya-kasha-gerber-grechnevaya/
  10. Roskachestvo rating. Porridge "Three cereals" Fleur Alpine. URL: https://rskrf.ru/goods/kasha-fleur-alpine-tri-zlaka-/
  11. Roskachestvo rating. Buckwheat porridge Fleur Alpine. URL: https://rskrf.ru/goods/kasha-grechnevaya-gipoallergennaya-fleur-alpine/
  12. Roskachestvo rating. Applesauce Semper. URL: https://rskrf.ru/goods/pyure-iz-yablok-fruktovoe-sterilizovannoe-dlya-detskogo-pitaniya-s-4-mesyatsev-semper/
  13. Roskachestvo rating. Buckwheat porridge Heinz. URL: https://rskrf.ru/goods/grechnevaya-kashka-heinz-bezmolochnaya-nizkoallergennaya/
  14. Baby food safety. Zakharova I.N., Aisanova M.R. 2019.
  15. Classification of baby food products, requirements for their quality and safety. Georgieva O.V., Pyrieva E. A., Kon I.Ya. 2018.

Why isn't Nestlé baby food in demand?

According to Euromonitor, in 2018, the largest growth in sales in the infant formula segment came from specially formulated foods for babies who have just transitioned from breastfeeding to formula. 123rf.com

Swiss food giant Nestlé is trying to diversify its baby food range and bring innovative products to market. The prospects here are promising. However, many critics are skeptical. And they have a reason to.

This content was published on January 10, 2020 - 11:00

Jessica Davis Pluss (Jessica Davis Pluss)

In the first weeks of life, baby Lindsay Beeson developed a rash, traces of blood on diapers, diarrhea and vomiting. Doctors diagnosed an allergy to cow's milk. Like many other mothers in her situation, Lindsey eliminated milk from her baby's diet and, in addition to breastfeeding, began to gradually introduce complementary foods with hypoallergenic infant formula. In the second year of his life, her son was switched to milk formulas specially designed for babies with allergies. “I knew that they contained a balance of proteins, fats and vitamins similar to the composition of cow's milk. And my son liked the taste,” she said in an interview with swissinfo.ch.

Show more

For global food concerns such as Nestlé, the development and launch of new formulas for infants up to one year of age, including those suffering from allergic reactions, requiring special dietary nutrition or simply picky eaters, is another and very important abroad in expanding the range of baby food.

Speaking to a group of journalists in Lausanne, Thierry Philardeau, Nestlé's Senior Vice President of Strategic Dairy Business Development, recently stated: all babies and their mothers." From a practical point of view, the concern's strategy is to fill the gaps that arise in the nutrition of mothers and their children, regardless of whether the children receive artificial feeding, natural breastfeeding or combination.

The Swiss concern continues to focus on the nutrition of premature babies and children with special medical conditions. And yet, in recent years, he has consistently increased investment in research and development in order to obtain new products for the nutrition of children after the age of six months of life, that is, for a particularly difficult period when breast milk alone is no longer enough to meet the nutritional needs of a child. , and a complete transition to artificial food has not yet taken place.

Artificial demand or valuable nutritional supplement?

Nestlé baby food has a direct impact on the health of millions of children around the world. More than 150 years have passed since Henri Nestlé (1814-1890) invented Farine Lactée, a baby porridge to support malnourished children. Today, Nestlé is the world's largest infant formula company. It has a fifth market share, followed by Danone in second place.

In recent years there has been a real boom in breastfeeding around the world. The profits of infant formula companies have fallen. Therefore, today these companies rely on "older babies" and on related products. According to EuromonitorExternal Link , in 2018, the largest growth in sales in the infant formula segment was provided by specially formulated nutrition for children who have just switched from breastfeeding to artificial food.

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Today in supermarkets in almost every country in the world you can find the widest range of types of milk powder, dairy product concentrates and breast milk substitutes for children under one year old. It would seem great, but not everyone is satisfied with these products. Activists such as Patti Rundall are sounding the alarm. Since the 1980s, she has served as Director of Strategic Policy for Baby Milk ActionExternal link , an international network of baby food organizations. Since her filing, the world has experienced a number of very large litigations in connection with the production and sale of artificial nutrition from Nestlé Corporation.

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What's the problem? It turns out that, according to her, the Nestlé and Danone concerns are the main initiators of the promotion of baby food for babies and milk formulas for children aged from 6 months to 3 years and further up to the age of nine. They use the same or very similar symbols (logos) as on infant formula, so parents, when they see the brand name, believe that they have a whole product line in front of them. However, new formulas for infant formula are just a marketing ploy.

“There is nothing new in them, so all milk formulas, starting with formulas “6 months+”, as well as formulas for children from 1 year to 3 years and older, are simply not needed, they are just a way to get more money out of parents’ pockets ”, P. Randall told swissinfo.ch. “This product should be removed from the market. But the market has become so huge that no one wants to do it, although everyone knows that they are dealing with violations of the provisions of the WHO Guidelines to stop inappropriate forms of promotion of foods for infants and young children.

More precisely, we are talking about the International Code on the Marketing of Breastmilk Substitutes, adopted by WHO in 1981. This document sets standards for ethically responsible marketing, including restrictions on advertising, sponsorship, and giving away free samples of infant formula. The default document proceeds from the fact that, anyway, only breastfeeding is the ideal nutrition for a healthy baby up to six months, which, in fact, Danone, Nestlé and their opponents agree with.

Pressure from the baby food industry

Controversy arises at the gray zone stage, when complementary foods with other foods and beverages can be introduced at about six months of age and older. You can enter, but is it necessary? And this is where the problem lies. Don't concerns create artificial demand, beneficial primarily to themselves? It is really difficult to understand this, the information received by parents from baby food manufacturers, doctors and staunch opponents of factory baby food is often contradictory.

Some scientific studies state that so-called “Third level milk formulas” for children aged one to three years are not needed, but they can help compensate for nutritional deficiencies, especially in cases of malnutrition or lack of certain nutrients substances in local foods”. So what's wrong with giving kids a better chance at delicious and most importantly healthy food?

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Criticism of Nestlé has a long history. About forty years ago, breastfeeding activists first vociferously accused Nestlé of using an aggressive marketing strategy that resulted in mothers declining to breastfeed in favor of infant formula. The ensuing widespread boycott of Nestlé products led to major changes in the formation of marketing strategies.

However, Catherine Watt of the Geneva group La Leche LeagueExternal link , an international public private secular organization to support breastfeeding mothers, says that many women today stop breastfeeding earlier than they should. Why? “This is happening as a result of veiled pressure from the baby food industry, which has an arsenal of advertising in favor of various types of complementary foods and infant formula,” she said. “If there are doubts about whether the baby has enough breast milk, and there is some kind of milk formula in the closet, you just try to use it. And now you are already “under the hood” of the industry.”

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In developing countries, the consequences of such a move can be most dramatic. CTO of the Breastfeeding Promotion Network of India BPNIExternal link JP Dadhich is particularly concerned about the high cost of these products, their negative environmental impact and potential risks of infection.

“We can't be sure about the quality of the water that these formulas are based on, which increases the risk of diarrhea. And this is in conditions when there is now enough milk of animal origin in India. After boiling, it is completely safe, in addition, it is quite acceptable here, taking into account the cultural traditions of the country. For children, it is better to use complementary foods from quality local products, continuing to breastfeed the child after 6 months.”

The World Health Organization (WHO) is also concerned that infant formula designed specifically for babies after one year of age can shorten the duration of breastfeeding by depriving the baby of important nutrients, especially if the products are labeled similarly and are promoted as more healthy alternative to breastfeeding due to the increased content of vitamins and minerals.

The devil is in the details

All this has caused and continues to cause heated discussions between governments and food company lobbyists. “One of the challenges with regard to 'second level' formula (after 6 months) is the need to understand whether foods for children aged 1 to 3 years should be considered specifically as 'substitutes' for breast milk, and if not, what should they be called. ” Tom Heilandt of the Codex Alimentarius Commission, an international food standards group, tells us this.

Some governments would like to ban these formulas so as not to completely "kill" the motivation to breastfeed, while other countries want to leave the choice to consumers. India is a country with some of the most stringent regulations. Here, any products intended specifically for children under the age of two years are categorized as breast milk substitutes and thus fall under the international “Code of Regulations” of WHO. Group NestléExternal link says it has gone further than many other players in the industry by operating under European Union rules coming into effect in 2020.

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At the same time, Nestlé opposes any additional regulation, arguing, based on studies already conducted in many countries, that any artificial nutrition alternative will still be less healthy than any mixture. “There is no point in restricting nutrition advertising for children under the age of one, especially when there are almost no restrictions on advertising Coca-Cola and other fast food anywhere,” says T. Filardo.

Always guilty?

Nestlé recognizes that it needs to proceed with caution given its history of high-profile scandals. “It’s not for you to sell chocolate, we have a huge responsibility. Every year we produce formula for 15 million children, which is equal to the population of the Netherlands,” says T. Filardo. At the same time, the company has already updated its marketing policy several times by creating a system for reporting violations and annually providing reports on compliance with its obligations.

Unlike the pre-1980s era, the company is very clear that "breastfeeding is the best feeding option." At the same time, she wants her food products for children to be almost in no way inferior in quality to breast milk. Critics say it's not enough to be "the lesser of the evils.

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