Baby food company name ideas

This is one of the most common naming methods. The name is based on the name or surname of the founder of the company . There are many good examples : Ford, McDonald's, Procter & Gamble, KiraPlastinina, Gillette, etc. The main thing here is that the name does not turn out to be absurd in sound and does not repeat the existing brand names on the market. Although the famous surname did not prevent the designer Tom Ford from promoting his own brand. He only supplemented the name with his own name.

Henry Ford named his car company by his own name

2. Combining words

Using different words or parts of them, you can make completely new words and combinations that could be perfect for a brand name. For example, the name of the world-famous sportswear brand Adidas was obtained in this way. The founder of the company was called Adolf Dasler, in the circle of friends and acquaintances he was called Adi (Adi Das). Others examples: 4you, Pepsi, Lukoil, Bananas, Pampers.

Combining two words and creating the neologism often results in strange, unpronounceable names or words with unwanted connotations. Therefore, is always after developing naming options for , you need to analyze them for negative associations and connotations. During our work in KOLORO, we have often encountered inappropriate and strange names. Once we could not resist and wrote about the funny names of medicines. Read and be careful! If you also need to develop a name for a drug, pharmacy or company that provides medical services - read our article.

Collection of clothes and shoes for Adidas Originals by Rita Ora

It is much easier to remember the name if it contains rhyme, sound, certain rhythm or repetition of words . For example: Coca-Cola, M&M's, Chupa-Chups, Shake'n'Bake etc. . The name Motorola is also a combination of consonant words. According to one version, this is a derivative of "motor" - car and "ola" - sound. The phrase turned out to be simple and accessible for pronunciation, both in the West and in the East.

Appearance and slogan of Moto Z Droid with Moto Mods

Method of generating name using modification of a well-known concept, hint at a literary or historical source, drawing parallels and analogies . For example, the name Lady X is derived from the well-known Mr. X, and the name of the musical group The Brothers Grimm is the surname of storytellers. The name of the international network of small markets 7-Eleven also falls into this category. From the first glance at the name, the buyer knew that the store was open from 7 to 11. By the way, this was one of the reasons for the popularity of the market, because it was founded in 1927 year. At that time, such a store opening hours were rare.

Signboard and exterior design for a chain of small stores 7-Eleven

5. Analogy method

By choosing the right association, stereotype or template , which will be associated with the company name or brand name, you can not only get high-quality naming, but also win on quick recognition and memorability of the name. Inspiration can be found in various historical or film characters, among the names of plants or animals, the names of the planets, etc. For example, Red Bull, Puma, Jaguar, Veles, Onegin, Three Fat Men, Matrix, etc. The name of Bounty chocolate was born from the name of the archipelago of the Bounty Islands in the Pacific Ocean, near New Zealand.

Bounty - heavenly delight

This method is especially good if it is not possible to avoid long names. In this case, it is best to use abbreviations and abbreviations of words . At the same time, the connection between the consumer and the brand is not broken. Lucky examples are: IKEA (Ingvar Kamprad Elmtaryd Agunnaryd), BMW (Bayerische Motoren Werke AG), GUM (Main Department Store), MTS (Mobile Phone Systems) or NASA (National Aeronautics and Space Administration).

Abbreviations are common for brands operating in international markets. It can be difficult for Ukrainian producers to develop a name for export. Our article will help to facilitate this stage.

NASA Logo

This method of obtaining a name by cutting out syllables or parts of them. A good example of a name obtained in this way is Cisco Systems (a well-known manufacturer of network equipment). The name is derived from the name of the city of San Francisco. The name Intel was created in a similar way. The name of the IT corporation is an abbreviation for the phrase Int egral El ectronics.

Intel logo and products

8. Metonymy

The eighth method is based on the use of in the company name methods from particular to general. For example , Burger King is not just a burger, but the king of burgers. This method also works in reverse order - from general to specific (Empire of Style or Land Planet). The name Starbucks is also created using metonymy. The favorite literary work of the founders of the network was the novel "Moby Dick". The hero of the novel Starbuck was very fond of coffee. Thus, the chain of coffee houses got its name, which became famous all over the world. The company's logo, a mermaid, is also borrowed from this novel. In the post-Soviet space, a funny thing happened with the perception of the name. Some people seriously believe that the name has something to do with dollars and stars. This did not make the network less popular, on the contrary, it is an example of a trendy youth institution.

Exterior and interior of the Starbucks chain

We wrote everything about choosing a name for the restaurant, bar or cafe in our material. There you will find lists of common mistakes, tips on how to start choosing a name for a restaurant, and tons of examples. Our marketer also analyzes the names of popular Ukrainian establishments and their communicative message.

Use in the name of the trademark words that can convey the desired properties of the product or its quality. Examples are Schwepps - fizzy carbonated drink, Agusha - food for the smallest, Twitter - a social network (the name conveys the sound of birds chirping).

Schwepps - the name of the drink, which conveys its essence

A rarely used way to create a naming. Consists of using a playful or controversial phrase in the name , for example, Small adult, True Lies or "Tag" (fish to beer). Another example is Lowe Alpine. The brand makes hiking gear and uses the oxymoron Lowe Alpine in its name, which means "Low Alps". This is how they tell their consumers that climbing with their products will be as easy as a walk in the park.

Advertising photo of the brand Lowe Alpine

The name may contain a secret meaning. Brand names can be incomprehensible to the consumer until, for the sake of interest, people begin to look for the meaning of these words. For example, , few people know that NIVEA is translated from Latin as “snow-white”, and the name of the Daewoo company is translated from Korean as “big universe”. Such names, at least, intrigue and arouse interest.

Daewoo Automotive

12. Unrelated words (with product)

It is not necessary that the name of the company is directly associated with its activities. After all, you can name a company with any word unrelated to the main activity. Sometimes even multiple brainstorming sessions do not give results and naming remains an unsolved problem.

However, it is not worth spending a lot of time and effort to come up with a brand name. It is enough just to look at what surrounds us, at the things around us: fruits, books, writing materials, natural phenomena. All this can serve as an impetus for the creation of an ingeniously simple, but ideal name. For example , Adobe was named after the river that flowed behind the company's founder's house. And the name of the Japanese company Fujifilm is based on the name of Mount (and a volcano in combination) Fuji (Fujiyama).

A camera is a Fujifilm product with which the brand is associated

No matter how perfect a brand, trademark or company name is, it can easily be spoiled by the quality of service, image or product quality. Therefore, it is important to monitor compliance with quality standards and respond quickly to crises.

The most important thing is that your name should be:

• simple;
• easy to pronounce;
• as clear as possible for the consumer;
• memorable.

To better understand the topic, you can download our naming guide 12 Ways to Make a Profitable Name » , which will reveal all aspects of naming to a greater extent and help you correctly name your product or TM.

We wrote more about how to name a company in our article. Also in the KOLORO blog there is material about the features of developing a trademark for food products. And based on this material, we wrote an article “12 ways to come up with a profitable name”, where sorted out all the requirements for the selling name . The article contains a lot of factual and statistical information.

KOLORO has extensive experience in product naming, brand design, information gathering (desk research). We will help you to come up with the original name of the company , the name of the brand or trademark , we will develop the design of packaging and product labels, as well as register your trademark, select partners both in the Ukrainian and foreign markets, produce packaging circulation and more.

You can see our services and portfolio on this site. You can read more about how we develop a name for brands and what stages the process includes here.

You can order the service you are interested in by contacting us by phone: +38 (099) 618-87-50, or by writing to the mail: [email protected].

How to come up with a company name: 25 popular naming methods

Do you attach importance to names? Have you thought about the secret of your name? Not? But you must have heard the phrase from the book "The Adventures of Captain Vrungel", written by Andrey Nekrasov: "Whatever you call a yacht, so it will float. " When creating a company, it is very important to pay attention to the selection of its name - a name that will become decisive not only in brand recognition, but also in building the trust of your customers.

I have always liked coming up with names and titles, so I decided to explore the direction of naming. It turned out that there are more than 30 methods for creating names. Typically, copywriters choose less than a dozen for themselves - the most interesting for themselves or those that work best. Customers rarely have more than 10, even with experience, as this set is often offered by performers. Today we're going to take a look at 25 of the most popular methods to push the envelope a bit and give you ideas.

1. Family brand

There is probably no simpler and more popular way than this - to take your last name. The advantages of this method are undeniable: uniqueness, no need to invent something, pay expensive services to copywriters-namers, glorify one's family, etc. Who has not heard of Ford or McDonald's?

But this method has its downsides. For example, if the surname is dissonant or too simple, or so common that it can get lost. Have you heard of any firm like Ivanov, Petrov or Sidorov?

Another disadvantage is that sometimes you have to sue in order to prove the right to bear a surname. A striking example is the Cheburashkin Brothers Farm, which is engaged in the production of dairy products. In September 2014, they won a dispute in court that they have the right to use their own surname, and it has no connection with the character Cheburashka, invented by the writer Eduard Uspensky.

2. Nickname

In addition to surnames, first names are successfully used, for example, for the names of beauty salons. The name and surname are often taken by celebrities and even freelancers who provide their services.

You don't have to use your original name, especially if it doesn't sound good. Names with the prefix "Mr" or "Doctor" sound good. For example, Mr. Proper - household chemicals, Mr. Brown - leather goods workshop, Mr. Doors is a furniture manufacturer, Dr. Mom is a cold remedy.

3. Abbreviation and acronym

Perhaps some readers who have found the USSR will shudder at the suggestion of such an option. In Soviet times, it was probably fashionable to collect all the names in the form of abbreviations, and I suppose the KGB, the CIS, the SRFSR, the CPSU, the VAZ, the GUM, the Central Department Store are still heard ... But don't panic. The advantages of the method are a short capacious name. If you work on it a little, you can also get a harmonious, bright, memorable, unique name. For example: IBM, BP, KFC, BMW, MTS.

Another real life example. Once I liked to visit a cafe with my friends - it was located not far from work, it was especially, homely, and it was great to celebrate advance payment and salary days :). It bore the beautiful name "Yusan". For a long time we solved the riddle, what does it mean - maybe a foreign word, maybe it has some kind of secret meaning? Everything turned out to be much simpler - the name was assembled from the first letters of the names of the owners and their family members. Why not try and play with the first letters, maybe something original and harmonious will also come out? This way of composing the name is an acronym.

4. Combining and gluing

This method can be used as a combination of two full words - football, Facebook, and their parts. For example, the name of the company Adidas comes from the name of Adolf Dassler, whom his relatives called Adi.

Or Microsoft - "Micro-Soft", from "microcomputer" and "software". Also known examples: PrivatBank, MasterCard banking product or Beeline operator (translated as a bee and a line).

5. Neologisms

Changing the usual pronunciation of a word, such as the ending, allows you to create a new one. It can also become a company name. Kartoshkino, Prostokvashino, Agusha are all examples of word formations.

For example, everyone knows the brand name Pampers, derived from the word pamper - to pamper. It entered the language so tightly that it became a household name, and the company had to sue other diaper manufacturers. I found out about this by chance when I was ordered advertising texts for the EcoPups company (our Ukrainian manufacturer of replaceable, “breathable” diapers) and mentioned the word “pampers” several times. The director sent the texts for revision with a request to remove the specified word in order to avoid litigation.

Something similar happened to the word Xerox. It also became a household name. “I’m running away, I still need to xerify the notes,” the word “xerify” is pronounced in the sense of making copies of documents as if it had always been there. Fortunately, this company, which provides equipment for creating "electrophotographs", did not sue anyone.

6. Mythology

Using this method gives a lot of advantages - instant memorization, plus a network of unambiguous associations. So flakes "Hercules" hint that if you eat them, you will become as healthy and strong as a mythical character. Cerberus locks are not so easy to break. The name of the Greek goddess of victory Nikі was included in the name of the famous sportswear brand Nike. And the name of the Japanese god MAZDA became known to the whole world thanks to the automobile company. Or vice versa... Bearing the “divine name”, you see, is strong.

7. History

Hippocrates is a good name for a bookstore, isn't it? Does the name Lincoln remind you of anyone? Once worn by the president of America, now the Lincoln Taur Kahn is a four-door sedan.

8. Geography

Here examples, I think, can be omitted. It just so happened that geographical names are traditionally included in the brands of noble (or not so) drinks or dairy products. Although there are exceptions, for example, the Ural motorcycle.

9. Literature

Here the scope for imagination is wide. You can take not only the names of characters, but also successfully use the names of stories, places, in general, everything that readers have heard.

Example: "House in the Village" - dairy products, "Field of Miracles" - TV show, "Cyril and Methodius" - software, "Eney" - souvenir manufacturer and travel company.

10. Fairy tales

While foreign manufacturers are playing with letters, inventing "pampers" and "snickers", fairy-tale characters have long become an adornment of Russian-language brands producing sweets - chocolate "Alenka", wafers in chocolate "Three Bears", "Little Red Riding Hood" ”, Golden Key toffees, etc. Fairy-tale characters are also suitable for the names of children's goods, toys, shops, entertainment and educational centers. Or, alternatively, Kotigoroshko is a travel club.

11. Onomatopoeia

Sounds of nature - pop, boom, wedge-wedge, tick-tock; sounds that animals make or are used to call them - cuckoo, quack-quack, meow-meow, kitty-kitty and the like are successfully used for the names of chewing gum, refreshing caramels, chips, juices, baby soaps, shampoos and other products. Everything is logical - the “target audience” quickly remembers catchy names and bright pictures, and then, getting into the store, asks mom: “Buy and buy!” Is it possible to refuse?

Also an interesting onomatopoeia of the opening lid appeared in the name of Schwepps sparkling water. Or "Agusha" - baby food.

12. Humor

How do you like the name "Stomp on the good?". By the way, this is a flooring salon. Of course, the ambiguity causes a smile. Or the Georgian restaurant “I swear by Mom!”. I consider it a good find, bravo to the authors who suggested the name! Other examples of using the method: candy "SHOCK", or Yahoo!

13. Allusions (imitations)

This method is suitable for companies that offer products similar to established brands. Not the most “white”, from my point of view, way, but if there is no unique offer, but you want to earn money, alas, companies go for it. It is based on the use of an already well-known brand with the replacement of some letters. I would call such companies fake brands.

14. Alliterations (rhyme and rhythm)

Celtic and Germanic poetry differs not so much in rhyme as in rhythm. Also, the main thing in it is the use of alliteration, that is, 2 words in a line must begin with the same letter. Examples of names: M&M's - glazed chocolates, Coca-Cola - carbonated drink, Chupa Chups - lollipops, Kitekat - cat food.

15. Metonymy

The phrase in which one of the words is replaced is used in a figurative sense. Examples: Silicon Valley in California, where an information technology center is located, Detsky Mir is a store for children's goods and toys, Malyata Khata is a children's entertainment center, Planet Sushi is a chain of Japanese restaurants, Puzata Hata is a chain of Ukrainian restaurants with national cuisine.

16. Oxymoron

This is the name of a method in which a controversial phrase or a word that causes a smile is used. Examples of such names are: Ordinary miracle (film), Checkered zebra (book by D. Dontsova), Lowe Alpine (low Alps - manufacturer of backpacks), MiniMax (studio).

17. Free words

Adobe was named after the river that flowed behind the founder's house. And the Fujifilm brand (manufacturer of cameras) contains the name of the mountain. Why don't we refer this section to geography? Because the words are not related to products in any way and are chosen quite randomly. Another striking example of such accidents is Soap and Java (software, but translated as “soap” and a type of coffee) or Apple, a PC manufacturer.

18. Hyperbole

This refers to names that deliberately exaggerate the properties of products. For example: Computerland, Green Giant, Plato.

19. Epithet

The name can be made beautiful, poetic, as for example in brands: Milky Way (sweets), Village house (dairy products), Eagle’s eye (eagle eye - optics).

20. Latin and loanwords

Brands wishing to enter the world market often use loanwords. For example: Volare, Nivea, Delta (bank), Lux, Audi, Sharm (boutique), Grand.

21. Numerals

The use of numerals in titles also attracts attention. Examples of brands: 7 UP - lemon drink, Three Days - dairy products, 777tour - the name of a Ukrainian tour operator, 1000 small things - a household goods store.

22. Metaphors

Names used figuratively: Coldrex, Compaq, Bochkarev, Minton, Sprint, Little Fairy.

23. Product description

Why not tell the product right away so that the buyer is clear and does not waste time solving riddles? This method also has the right to exist, after all, we are based on the needs of the audience. An example of a description title: Good Day Pharmacy, Doors and Windows, Building Materials.

24. Nature (animals)

Everything is obvious here, so I just give examples, and you try to guess what is behind the brand names Red Bull, Puma, Mustang, Panda, Alligator, Camel.

25. Associations

Probably one of the simplest, but quite effective methods is to create associative links based on the use of the product. In principle, it covers little by little all the other methods. For example, the names of gods will be associated with their strength and power, the names of animals with their dexterity, speed (or other qualities), the names of plants with pleasant aromas. Imitation of sounds will also evoke a chain of associations. Using them, you can come to other ways of word creation, not mentioned above.

Examples: Viola, Sony, Istok, Miracle, Black Pearl, Rondo (from musical form).

Naming project — stages of work

There were a lot of methods, but we will consider how the work with namers is actually carried out in stages:

1. Analytical work is impossible without a brief, all information about the company, positioning, customers, potential target audience is worked out here.
2. Brainstorming - a collection of all kinds of ideas that can be used as names (at least 30 options).
3. Rejection or screening of the most attractive and relevant titles.
4. Negotiation of the most suitable options with the client.
5. Testing the name for euphony of auditory and pleasantness of visual perception.
6. Check for negative associations in other languages ​​(especially in countries where products will be distributed).
7. Check for uniqueness and brand registration.

How to work as a freelancer - until the result or the provision of several?

Freelancers work in different ways: someone works in hours, someone in days, someone limits the client to the number of options, someone works until a suitable result is found (or the client comes up with his own, brainstorming). The first options are unprofitable for the customer (he can pay, but not pick up a harmonious and ideally suitable name for the company), the last one is for the freelancer, since he may be left without payment.

For this reason, it is not advisable to order naming in projects - whoever describes the conditions in more detail and fits within their framework will win in case of arbitration. The ideal way is a naming contest. There you can often see more than a hundred options, and sometimes several hundred offers, and among them you can definitely choose the right one for yourself.

To sum up

It is important to remember that naming is not as easy as it may seem.

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