Garber baby food
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Baby Food Puree in Glass Jars
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HOW GERBER
Zucchini PURE CHILDREN IS PRODUCEDGrocery Business
Denis Savoskin
World-famous baby food brand Gerber® has launched a new website where you can get comprehensive information about baby food purees.
The main goal of the project is to provide parents with an opportunity to trace the entire path of mashed potatoes from the farm to the store shelf: where the crop is grown, how the product is produced, how its quality is ensured and monitored and under what conditions it is stored.
“One of the most important stages in a child's life is the introduction of complementary foods. It affects the further health and formation of taste preferences, which often persist for life. We know that parents choose the best for their children and take their baby's nutrition seriously. It is really extremely important for them to understand what parameters to choose products, what it consists of or where it is produced. For these purposes, the specialists of the Gerber® brand have launched a new website. Now moms and dads will be able to get comprehensive information about Gerber® puree – all the stages of its production and useful properties,” commented Sofia Bryantseva, Leading Nutritionist at Nestlé Russia.
The complementary feeding phase is a “critical window” for developing food tolerance and preventing micronutrient deficiencies. Vegetable complementary foods are recommended to start with monocomponent purees, which are in the Gerber® baby food line, a well-known brand with more than 90 years of history.
For example, Gerber® zucchini puree is made from vegetables grown on farms in the Ebro Valley, on the Ribera del Douro and in Alicante (Spain). The fields are located very close to the processing workshops - no more than three hours pass between harvesting and fruit processing, which guarantees the maximum preservation of the useful properties of fresh zucchini.
By the way, marrow is a very difficult vegetable to use in the production of complementary foods. To produce a puree that meets Gerber®'s exacting standards, the nitrate levels and water content of the zucchini flesh must be carefully controlled. To do this, the company has developed a special strategy for their cultivation and preparation.
When harvesting and processing zucchini, the level of nitrates is measured: if the slightest deviation from the norm is found, the entire batch of raw materials is removed from production until a new crop arrives. That is why in some seasons zucchini puree is not on sale.
On the project website, you can find other interesting facts about the production, storage, disposal of products and quality control.
Visitors to the site will be able to learn how a new product is developed, what are the benefits of purees recommended for first foods, and why Gerber® only works with certain vegetable and fruit suppliers. No more secrets - now parents know everything about their favorite mashed potatoes: from the field to the spoon.
Source: nestlebaby.ru
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About the brand
The history of the Gerber brand began in 1927, when Dorothy Gerber came up with the idea that an automated factory could make mashed potatoes for children. The trial batch showed its quality and a year later 5 varieties of mashed potatoes were launched, which were appreciated by the parents of small children, noting not only the taste, but also significant time savings.
All food products for children are distinguished by the maximum naturalness, the absence of preservatives. Tempered glass in puree jars allows the use of thermal processing methods and destroys pathogenic microorganisms. The brand's specialists have developed the world's first cap with a special protrusion, which indicates tightness and emits a characteristic cotton when opened.
Today, the company's product range includes more than 500 products, which include various vegetable, fruit and meat purees, cereals, juices, desserts, and more. You can buy Gerber baby food for kids of different ages.
Gerber baby food assortment
- from birth to 3 months - one-component purees from pumpkin, pear, carrot, apple, peach and others are recommended;
- from 4-5 months, you can introduce the first complementary foods in the form of mashed green peas, banana and multi-component foods, such as peach with rose hips, cauliflower and potatoes;
- from six months you can enter meat products, spaghetti with chicken, rabbit and vegetables, yogurt with berries, banana and cottage cheese;
- from 8 months, you can start feeding with multi-component puree, rich in protein, fats and carbohydrates: home-style beef, rabbit stew, beef stroganoff with vegetables;
- snacks - bars, cereal stars, cookies;
- juices are a valuable source of vitamins and fruit acids.
